Social psychologist, head of media and communication studies at the Budapest Metropolitan University, head of research related to financial culture. has been teaching in higher education for more than 30 years. In her scientific works, she researches the psychological causes of social phenomena. Her research areas: communication skills development and training, pedagogical and social-psychological dilemmas of the use of external incentives, psychological and communication factors of personal effectiveness and success, financial literacy, causes of financial vulnerability and opportunities for its development. Senior editor of Pénzügyi Szemle/Public Finance Quarterly (2010-2022). So far, a total of 279 scientific papers have been published in the fields of communication, social psychology, education and financial literacy. About 1,700 references have been made to his scientific publications