Organized persuasive communication is essential to the exercise of power at national and global levels. It has been studied extensively by scholars of public relations, promotional culture and propaganda. There exists, however, considerable confusion and conceptual limitations across these fields: scholars of PR largely focus on what they perceive to be non-manipulative forms of organized persuasive communication; scholars of propaganda focus on manipulative forms but tend either to examine historical cases or non-democratic states; scholars of promotional culture focus on ‘salesmanship’ in public life. All approaches show minimal conceptual development concerning manipulative organized persuasive communication involving deception, incentivization and coercion. As a consequence, manipulative, propagandistic organized persuasive communication within liberal democracies is a blind spot; it is rarely recognized let alone researched with the result that our understanding and grasp of these activities is stunted. To overcome these limitations, we propose a new conceptual framework that theorizes precisely manipulative forms of persuasion, as well as demarcating what might count as non-manipulative or consensual forms of persuasion. This framework advances PR and propaganda scholarship by clarifying our understanding of manipulative and propagandistic forms of organized persuasive communication and by providing a starting point for more fully evaluating the role of deception, incentivization and coercion, within contemporary liberal democracies.
After the ‘CNN effect’ concept was coined two decades ago, it quickly became a popular shorthand to understand media-conflict interactions. Although the connection has probably always been more complex than what was captured in the concept, research needs to be updated in order to better understand the multifaceted contemporary environments of both media and conflict. There are growing numbers and types of media sources, and multiple interactions between media and conflict actors, policymakers and engaged publics from the local to the global and back. We argue that understanding the impact of media reporting on conflict requires a new framework that captures the multilevel and hybrid media environments of contemporary conflicts. This study provides a roadmap of how to systematically unpack this environment. It describes and explains how different levels, interactions, and forms of news reporting shape conflicts and peacebuilding in local, national and regional contexts, and how international responses interact with multiple media narratives. With these tools, comprehensive understandings of contemporary local to global media interactions can be incorporated into new research on media and conflict.
The CNN Effect examines the relationship between the state and its media, and considers the role played by the news reporting in a series of 'humanitarian' interventions in Iraq, Somalia, Bosnia, Kosovo and Rwanda. Piers Robinson challenges traditional views of media subservience and argues that sympathetic news coverage at key moments in foreign crises can influence the response of Western governments.
The 2016 Iraq Inquiry Report (the Chilcot report) was highly critical of the British government and its involvement in the 2003 invasion of Iraq and subsequent occupation. Drawing upon the authoritative material in the report, this article provides the most comprehensive and conceptually grounded post-Chilcot assessment of the empirical evidence now available regarding whether deception and propaganda were used to mobilize support for the invasion of Iraq. Employing a conceptual framework designed to identify deceptive organized persuasive communication (OPC), it is argued that the Chilcot report supports the thesis that, through distortions and omissions, deceptive OPC campaigns presented a misleading impression of both the threat posed by Iraqi WMD and Britain’s commitment to a peaceful resolution via the ‘UN route’. Moreover, based upon UK-US communications in the immediate aftermath of 9/11, the Chilcot report also provides suggestive but highly significant evidence of a broader and covert geo-strategic policy, including action against Syria and Iran, and which was underpinned by a ‘close knit propaganda campaign’. In light of this, it is argued that a major expansion of scholarly inquiry is necessary involving sustained analysis of the establishing phase of the ‘War on Terror’, the role that deception and propaganda might have played with respect to its enablement, and, more broadly, the implications of this for our understanding of propaganda and deception in liberal democratic states.