Roxana Cristina Marinescu

Dr. Roxana Cristina Marinescu

University of Craiova, Faculty of Economics and Business Administration
orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Mirela Cătălina TürkeșMirela Cătălina Türkeș
Mirela Cătălina Türkeș
ASAurelia Felicia Stăncioiu
Aurelia Felicia Stăncioiu
Codruta Adina BaltescuCodruta Adina Baltescu
Codruta Adina Baltescu
RMRoxana Cristina Marinescu
Roxana Cristina Marinescu
The COVID-19 pandemic, the blocking of activity by the government and the restrictions imposed in Romania had detrimental effects on the activity of restaurants, imposing their adaptation to new situations and generating creative innovations that caused changes in the way restaurants deliver food to consumers through food order & delivery platforms. Exploring the nature and implications of such innovations on resilience, this study analyzes their impact on the attitude and intention to use food delivery platforms by restaurant managers in Romania during the COVID-19 pandemic. Through the proposed structural model, the authors integrate innovations in resilience by joining together the new components of the established TAM model. This research was conducted on a sample of 402 restaurant managers in Romania. The data was collected based on a questionnaire, and it was analyzed with the SmartPLS3 software. The results of the study show that the four variables of innovation, namely business strategy innovations, technological innovations, financial innovations and social innovations, exert different effects on behavioral intention and attitude towards using the order & delivery platforms. The results of the study can be key points in the more efficient management of material, financial and human resources, thus improving the commercial performance of restaurants.

25 May 2020 in Sustainability
Verified
Journal Article
Open access
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FOFlavia Dana Oltean
Flavia Dana Oltean
Manuela GaborManuela Gabor
Manuela Gabor
ASAurelia-Felicia Stancioiu
Aurelia-Felicia Stancioiu
MKMihaela Kardos
Mihaela Kardos
MKMarta Kiss
Marta Kiss
RMRoxana Cristina Marinescu
Roxana Cristina Marinescu
Dental tourism is a growing and emerging phenomenon that is becoming more attractive to patients due to its potential for decreased expenses, increased convenience, and immediacy of treatment. The necessity for travel is the primary motivation for seeking dental treatment due to the successful cooperation between tourism and healthcare. While dental tourism has been largely researched from the perspective of the patient, our research is the first research to apply a concomitant approach on dental clinics and tourism agencies. The aim of our study wasto provide comprehensive empirical evidence from the perspective of the dental clinics and tourism agencies in Romanian dental tourism. We used a representative sampling with an online questionnaire on 160 dental clinics and 32 tourism agencies. The results indicate that both entities have small amounts of information, but they are interested in investing, promoting, and creating a partnership to create a sustainable industry of dental tourism. Dental tourism could strongly contribute to the country’s image and help to prolong the seasonality of tourism activity by enhancing the strategic marketing of dental clinics and tourism agencies toward sustainable health tourism.

12 August 2024 in Journal of Innovation & Knowledge
Verified
Journal Article
Open access
MTMirela Cătălina Türkeș
Mirela Cătălina Türkeș
ASAurelia Felicia Stăncioiu
Aurelia Felicia Stăncioiu
RMRoxana Cristina Marinescu
Roxana Cristina Marinescu

Claudiu George BoceanClaudiu George Bocean
Claudiu George Bocean
Luminita PopescuLuminita Popescu
Luminita Popescu
Dalia SimionDalia Simion
Dalia Simion
SMSPERDEA NATALITA MARIA
SPERDEA NATALITA MARIA
CPCarmen Puiu
Carmen Puiu
MEMaria Enescu
Maria Enescu
As global economies accelerate their digital transformation, artificial intelligence (AI) technologies have become a key driver of innovation and economic growth, especially in the electronic commerce sector. This study examines the impact of AI applications in marketing and sales on e-commerce performance across European economies, using official data from Eurostat. Our methodology includes factor analysis to identify underlying data structures, linear regression to explore causal relationships, generalized linear model (GLM) multivariate analysis to assess the combined effect of multiple factors, and cluster analysis to categorize countries based on their level of digitalization. Our results demonstrate a strong correlation between AI use and e-commerce performance, revealing two distinct clusters with unique characteristics. The findings reveal a positive association between the use of AI and firms’ engagement in e-commerce activities, although the influence on turnover appears more limited. This suggests that while AI facilitates entry into the digital marketplace, financial performance depends on a broader set of factors, including technological infrastructure, market readiness, and strategic alignment. These insights provide a solid basis for developing policies and strategies that support digital transformation and technological innovation in Europe, helping to build competitive and sustainable economies.

21 February 2024 in Employee Relations: The International Journal
Verified
Journal Article
Closed access
Mirela Cătălina TürkeșMirela Cătălina Türkeș
Mirela Cătălina Türkeș
ASAurelia Felicia Stăncioiu
Aurelia Felicia Stăncioiu
MOMihai Cristian Orzan
Mihai Cristian Orzan
MJMariana Jugănaru
Mariana Jugănaru
RMRoxana Cristina Marinescu
Roxana Cristina Marinescu
IJIon-Dănuţ Jugănaru
Ion-Dănuţ Jugănaru
Purpose: Almost four years after the COVID-19 pandemic, the changes in the labour market and legislation, but also in people's lives, do not stop. At the same time, employees' perceptions regarding the change in the legislative and contractual framework, as well as in the working conditions and the use of telework, also change. Therefore, the aim of the paper is to identify the perceptions of employees regarding the use of telework in the post-pandemic period.Design/methodology/approach: The research was based on a survey carried out on 128 teleworkers in the post-pandemic period. The statistical hypotheses were tested using Kolmogorov–Smirnov and Kruskal–Wallis tests, multiple linear regression and pairwise comparison analysis.Findings: The results of the study demonstrate that the modification of the legislative and contractual framework and of the working conditions, as well as of the way of using information and communication technology in the post-pandemic era, generates a positive and significant impact on the use of telework by employees. Some of the main advantages valued by teleworkers included the possibility of benefitting from a flexible work schedule and the possibility of reducing transport costs.Originality/value: The study highlights the need to continuously develop and update labour policies and strategies in line with current and future labour market requirements, considering the implications of telework on the perceptions of employees, so that government organisations and managers who want to protect the rights and interests of teleworkers, aspects of their lives and organise an appropriate work environment manage to do so in order to achieve the expected results.

30 December 2018 in Forum geografic
Verified
Journal Article
Open access
PDF file
LDLoredana Dragomir
Loredana Dragomir
MMMirela Mazilu
Mirela Mazilu
RMRoxana Cristina Marinescu
Roxana Cristina Marinescu