Dr David L. Dean is an Associate Professor of Marketing at Lincoln University, New Zealand. His latest research direction is the marketing of experiential products (specifically food, wine, and tourism) with a focus on consumer behavior and two-way social media strategies (major social media platforms, blogs, and internet forums). His main research focus has been services marketing with a focus on modeling of service quality and loyalty across a variety of contexts, but mostly in the tourism industry. David received his PhD in Business (1992) and MBA (1988) from University of Houston, and a BA in Music (1986) from Rice University.
Research Keywords & Expertise
Consumer Behavior
Food Marketing
Psychometrics
Services Marketing
Tourism Marketing
social media
Fingerprints
7%
Consumer Behavior
7%
social media
5%
Food Marketing
Short Biography
Dr David L. Dean is an Associate Professor of Marketing at Lincoln University, New Zealand. His latest research direction is the marketing of experiential products (specifically food, wine, and tourism) with a focus on consumer behavior and two-way social media strategies (major social media platforms, blogs, and internet forums). His main research focus has been services marketing with a focus on modeling of service quality and loyalty across a variety of contexts, but mostly in the tourism industry. David received his PhD in Business (1992) and MBA (1988) from University of Houston, and a BA in Music (1986) from Rice University.
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