The theoretical part of this article presents the meaning of sporting events for the tourism industry and the importance of sporting events at a small scale, as well as heritage sporting events for sustainable development of tourist destinations. The literature review shows that there is a clear research gap with respect to the analysis of economic and social impacts of small-scale events. The empirical research was conducted by the method of a diagnostic survey during three sporting events of different rank, which took place in Poland and represented various sports disciplines—running, horse riding, and swimming. A total of 2098 respondents took part in the study, including sports tourists and resident-hosts who took part in the studied events. The aim of the study was to examine whether there is a link between the rank of a sporting event, the development of tourism, and the impact on the host city’s image. The results of the study showed that the highest additional tourism activity in the city on the occasion of participation in an event as an athlete or supporter was undertaken by the participants of the lowest ranked sporting event (Half-Marathon). They also gave the highest rating of the positive impact of a sporting event on the host city’s image. The hosts also rated the highest social impact from the Half-Marathon (i.e., increased sense of pride, social integration, and local identity). Events related to the heritage of the sport of a given region and other smaller-scale sporting events, including mass sports and recreation events (e.g., marathons and other running events), provide an alternative to homogenized, commercial, and very expensive sporting events in the world and may contribute to the sustainable development of tourist regions. The research results show that big social potential lies in the organization of small-scale sports events. The reflections contained in this article may inspire the organization of small-scale sporting events and the continued care for sporting events related to the cultural heritage of a given region. Events of this kind successfully impact tourist revival and improvement of the regions’ image.

The main goal of this study was to recognize the motives of participation in mass running events (Poznan Half Marathon case study). The second aim was to examine the motivations to participate in a half-marathon among two groups of respondents: men and women, and to evaluate the differences between them. The empirical research among runners (n = 560) conducted during the one of the most important running events in Poland recognized the motives for participation in the sports event in accordance with the four basic types of orientation: social orientation, experience orientation, factual orientation, and result orientation (Freyer & Gross, 2002). The significant difference between surveyed men and women appeared in the motives of desire to get away from everyday life and its prevailing fashion, which turned out to be more important for women than for men. The desire to win was not important for the respondents. All respondents reported that what was very important for them was the need to experience strong emotions related to participation, the desire to feel unity and integration with other people, and the desire to test themselves. In general, the results show that people participate in running events not only for physical activity, but also for mental well-being and socio-psychological effects. They experience strong emotions, adrenaline, pleasure, relaxation, and an escape from the duties and hardships of everyday life and have an opportunity to build social relationships thanks to mass sports events organized in urban agglomerations. The article constitutes a conceptualization of the running event in the dimension of social and psychological interactions, which reveal and demonstrate its creative layers and contemporary meaning which has already gone deeply beyond functions of running for health and improving the physical condition.

The practice of active and qualified tourism in national parks in Poland and Slovakia has longstanding traditions. Primarily, these parks have been a place of individual recreational activity, as well as a place to educate and convene with nature. Recently, sport tourism, which is characterized by the participation of tourists in mass organized sporting events mainly of a competitive nature, has been gaining more popularity. Even though this activity takes place in protected areas, sports are the main priority, rather than educational goals. Natural values have the primary function of enriching emotional experiences, and exploring wildlife is not an end in itself. Running events are now at the head of the list as the most popular sporting events in Poland and in Slovakia. The authors of the article focused on protected areas in Poland and Slovakia, largely because these countries were considering organizing one of the world’s biggest sports events together: The Winter Olympic Games (2022). The purpose of the study was to recognize the attitude of Polish and Slovak national park authorities toward the organization of mass sports events in protected areas. A diagnostic survey was conducted using the method of interviews with the directors of Polish and Slovak national parks. The research results shed light on the current state of development of sports event tourism in protected areas in the two countries. The article examines the response of Polish and Slovak park authorities to the changes of the current era of shifting societal needs regarding physical development, in particular with regard to the sustainability of protected areas. Currently, there is a lack of a strategic approach toward the development of sports tourism in national parks in Poland and Slovakia. The answers given in the interviews create an image that indicates a differentiated approach to the issue of permitting the organization of sports events in the areas of national parks. It turns out that the practice in these areas is different in individual parks. The diagnosis presented in the article indicates that it is necessary to undertake interdisciplinary and international research among environmentalists, economists, sociologists, anthropologists, and physical culture specialists in order to develop methods for measuring the impact of sporting events organized in natural areas in this part of Europe.

The aim of the study was to evaluate the motivations to participate in a half marathon among two groups of respondents—those living in large cities (with more than 500,000 inhabitants) and 110 living in rural areas—and evaluate the differences between them. The empirical research (n = 342) was conducted during the one of the most important running events in Poland, and recognized the motives for participation in sports events according to the four basic types of orientation: social orientation, sensation-seeking orientation, factual orientation, and result orientation. The division of Freyer and Gross (2002) was the basis for the development of the author’s questionnaire survey of motives for participation in running events. The results indicated that the significant difference between urban and rural residents appeared in the results regarding the group of motives in the scope of sensation-seeking orientation. City residents declared that the most important thing for them was the desire to have fun, which was 15% higher than in rural residents. On the other hand, rural residents reported that the most important thing for them was the need to experience strong emotions related to participation, which was 20% higher than in urban residents. In general, the results might help sport managers and city government analyze consumer behavior and utilize the results in the strategic, sustainable planning, marketing, and implementation of physical culture and leisure in connection with massive sport events organizations.

Volunteering is fundamental in the organization of sporting events of any rank, and there is no doubt that without volunteers, the realization of such events would not be possible. The purpose of this study was to investigate relationships between selected socio-demographic factors (gender, age, place of residence, professional activity, and—rarely researched—previous experience in sports volunteering) and the motivation of people who have signed up to be volunteers at the 2023 European Games in Poland. In total, 535 respondents completed the Olympic Volunteer Motivation Scale (OVMS) designed to assess the motivation of volunteers at multi-sport events in the Olympic tradition. A questionnaire survey was conducted among a group of students of the University of Physical Education in Krakow, who had signed up as volunteers via an online form. The respondents were required to provide data on their gender, age, place of residence, professional activities, and sports volunteering experience. The volunteers’ motivations did not differ with regard to gender, place of residence, and professional activity; however, significant differences were found with regard to sports volunteering experiences. The scores by respondents with previous experience in sports volunteering were the highest for the Olympic related, egoistic, and purposive scales of the OVMS. The research findings can be used by sports event organizers to improve the effectiveness of volunteer recruitment and management strategies. Understanding the factors that encourage potential candidates to volunteer may also facilitate collaboration with them during future events.

The main purpose of this study is to investigate the influence of non-mega sporting events on the perception of negative externalities of host residents. The detailed aim of the study was to examine whether the inhabitants of the city feel the negative effects of organizing sporting events (communication problems or inappropriate behavior of supporters) and do they believe that these events increase the level of crime in the city or, despite these inconveniences, they are satisfied with the organization of sporting events in their place of residence. The case study is the city of Poznan and two, well-known events in this agglomeration. The first one is the Poznan Half Marathon—medium scale mass event, the second one is Cavaliada—elite international equestrian event. The theoretical part of this article presents the meaning of sporting events organization for tourism industry and indicates the positive and negative effects this kind of tourism brings to host cities. The whole refers to the theoretical foundations of the term of “overtourism”. The second part of the manuscript presents empirical research results, between 774 active and passive participants, which was conducted by the method of diagnostic survey. The results of this research show that both athletes as well as fans of the Half Marathon said that the Poznan Half Marathon event causes bothersome communication problems in the city and some other social problems. The inhabitants only experience minor inconveniences that felt as a result of organizing sporting events in the city. The negative impact of Cavaliada was very low. For checking the differences between the two examined groups of respondents: Half Marathon fans and Cavaliada fans, Chi-square test and U Mann Whitney’s test was used. The participants feel bothersome communication problems that cause the Half Marathon and have an average level of dissatisfaction higher than the average level of dissatisfaction of Cavaliada participants. Moreover, the participants in the Half Marathon have an average level of satisfaction with the organization of sports events in Poznan significantly lower than the average level of satisfaction of Cavaliada participants. Therefore, an elite equestrian sporting event is less burdensome for its residents and gives them more satisfaction.