The Speech Act Theory was first introduced by philosophers and then approached by pragmatists and discourse analysts. While philosophers and pragmatists deal with speech acts in fabricated texts, discourse analysts focus on their occurring in real discourses. Another important distinction between these two lines of research is that philosophy and pragmatics study speech acts in isolation, while discourse analysis points to their linear and hierarchical organisation, trying to identify recurring patterns in various genres. The present paper approaches speech acts from an interdisciplinary perspective. Using a series of illocutionary force indicating devices, the paper identifies, classifies and analyses the types of speech acts used in written advertisements. The findings point out the advertisers’ preference of using some speech acts over others with the aim of obtaining the intended effect on the target audience. This quantitative analysis is performed on a corpus of eighty-four written advertisements selected from various newspapers and magazines, and the results can be viewed as genre-defining
1 July 2013 in Procedia - Social and Behavioral Sciences
This paper contributes to existing process-based translation studies by putting forward a methodological approach for integrating information-structure theories in the translation process. The approach is based on a three-stage translation method (analysis, transfer and reproduction) and used in translation classes or in real-life translation scenarios, it has the following advantages: it provides a basis for ST understanding and in this way students become aware of different patterns of textual organization; i t facilitates the creation of source- or target-oriented texts and shows how the source text may have different target versions in terms of internal organization, structure and focus, all different yet all correct, depending on the writer's intention, clie nt's requirements or target language preferences; last but not least, it raises awareness about the fact that inadequate or incons istent application of translation strategies above word level may lead to instances of incoherence at the global level of discourse
The purpose of this paper is to observe the use of the Easy-to-Read term in the international scientific literature. Therefore, a bibliometric analysis was carried out using the Web of Science database, focusing on the period between 1978 and 2021. From this, 1065 records that met the search criteria were further identified. After applying the PRISMA model, the final analysis was performed on a corpus of 102 documents, comprising an analysis of the keywords and expressions where the term was found, an authorship analysis, a citation analysis, as well as a co-occurrence analysis. The publications were grouped based on the research area, with the field of Computer Science standing out with most of the occurrences (25), followed by Education & Educational Research (14 occurrences) and Linguistics (9 occurrences). The results suggest that interest in this field of research is limited, as the maximum number of publications related to this topic was 16 in 2020 and 14 in 2021. The study is important as it sheds light on the current state of the topic and seeks to identify future trends in this field.
1 July 2013 in Procedia - Social and Behavioral Sciences
In the century of speed, any piece of information professionals come in contact with and disseminate orally requires adaptation to specific situations and contexts of communication. This paper uses Communication Theory to suggest ways of developing foreign language oral communication skills for students at universities of applied sciences, skills they need to communicate efficiently in various professional communication instances. Additionally, the paper presents the problems usually encountere d by foreign language students when they are asked to use technical language in various oral communication scenarios, and recommends some guidelines they can follow to improve their performance, e.g. in oral presentations. These include, but are not limited to, specific communication protocols and strategies for effective oral communication such as understanding, identifying, processing, practicing and adapting messages
Providing access to knowledge and information for all citizens, including the disadvantaged ones, is a constant preoccupation of the decision-making bodies of countries across the globe, particularly of developed and developing ones. In Europe, guidelines for creating accessible informational content have been created, being constantly improved and adapted to the new social realities. As a member state of the European Union, Romania also fosters social inclusion at various levels, including that of making information accessible to all people. Nevertheless, a lot still needs to be done in the field of linguistic accessibility as the analysis presented in the article shows. For example, research should be conducted to draft guidelines for using accessible languages. Then, the study of accessible languages should be implemented in “Translation and interpreting” study programmes for the purpose of developing skills that could be employed socially to increase knowledge accessibility, through interlingual and intralingual translation and interpreting services. In this way, awareness is raised in society and professionals specialised in linguistic accessibility are provided to the labour market to contribute, as language professionals, to the creation of an inclusive society.
1 June 2015 in Procedia - Social and Behavioral Sciences