The establishment of green villages has been a key initiative of the Citarum Harum program since 2015 in order to address pollution in the Citarum watershed, particularly in the Cirasea sub-watershed. This program’s success depends largely on community involvement in planning and implementation. Thie aim of this study was to identify the extent of community participation in developing environmentally conscious hamlets in Cirasea. Using a mixed-methods approach—quantitative surveys followed by qualitative interviews and observations—data were collected from 10 villages. The findings show varying participation levels, influenced by socioeconomic conditions, program characteristics, environmental issues, and institutional support. Community involvement was assessed across the planning, implementation, benefit-taking, and evaluation stages. Participation was very extensive in decision-making and implementation, as well as in evaluation, but it was less satisfactory in benefit-taking. This research underscores the critical role of inclusive community engagement in ensuring the success and sustainability of environmental development programs.

Rice is a strategic product in Indonesia development because it becomes an essential aspect of economic growth. The inefficiency of food agribusiness system becomes a crucial aspect of developing the sustainable industry. Those affected by the lack of using technology that impacts the high amount of waste and losses, the inefficiency of time, etc. It could impact the competitiveness, equity of value-added, unstable price and poverty. Some amount of rice grade materials rejected from the production line due to the unsatisfactory quality. This article aimed to analyze efficiency in the food industry as a preparation in the development of agricultural digital supply chain. The analysis shows that inefficiency in the rice industry due to a lot of manual activities that impact the time and expense efficiency (labor intensive rather than the use of technologies). Improving efficiency in the food industry is not only about time and cost management, but it becomes complex issues which are involved in several barrier factors. It should be anticipated with appropriate technology, improving skills, and also develop an integrated logistics system. Importantly, improving efficiency in rice industry needs to develop soft skill as the key success factors to improve efficiency in the digital supply chain for the rice industry.

Fertilizer is one of the important materials in farming system to improve quality and quantity of harvest. Most of farmers in Indonesia using fertilizer, one of substantial fertilizer is NPK that contain of complex nutrient, there are nitrogen, phosphorus and potassium. There are tendency for farmers using NPK based on quality products and speed of decomposition. Nowadays, market size for NPK fertilizer has been dramatically increase and it will impact on intensify of fertilizer use. The potential requirement in marketing does not balanced with consumer behavior analysis. Meanwhile, agricultural sector (include horticulture, floriculture, bio-pharmacy and plantation) have been wieldly increase of the farming system annualy. This research is study case which is analyzed local NPK fertilizer competitive advantage compared to imported NPK fertilizer through consumer point of view towards product quality in four districts in West Java province, i.e., West Bandung, Garut, Bogor and Cianjur District with target respondents are farmers who use NPK fertilizer. NPK fertilizer qualities are based on product attributes, which are; availability, nutrient content, price, basic ingredients, form of fertilizer, speed of decomposition, label, color, type, design and size of packaging. It was analyzed using sematic differential attitude models and multi attribute attitude snake diagram model. The evaluation ranking of consumers interests towards fertilizer attribute characteristics showed that consumer intention before deciding to buy or use a NPK fertilizer will consider nutrient content, speed of decomposition, form of fertilizer and availability of products. Consumer’s attitude towards all NPK fertilizer attribute quality illustrated that imported fertilizer is considered to be more positive than local fertilizer. Fertilizer companies or industries should be able to maintain their fertilizer production especially concerning nutrient content and availability of products through a better production which appropriate with consumer’s needs. Nutrient contents, form and speed of decomposition of fertilizer should be adapted with current state of farming activities

Marketing program becomes a crucial matter for fertilizer industries to boost selling in a particular marketplace. Local fertilizer industries actors are tried to outperform the competitor from other countries. The research objective is to explore horticulture small-scale farmer preference for product attributes of local and imported fertilizer. The research was conducted in Java, Indonesia as a representative region of horticultural farmers. This study used a survey method to gather data from 513 small-scale farmers horticultural farmers which spread over four provinces in Java Island. The data were analyzed with MANOVA analysis. The result shows that farmers have a similar preference for local and imported fertilizers concerning price, promotion, and nutrient content. Farmers prefer price between IDR 16,000 to IDR 20,000 per kg, promotion through farm demonstration plot, and product content additional micro-nutrients and vitamins. On the other hand, there is a distinct preference for the design of fertilizer packaging. Farmers prefer imported fertilizer with an additional image, but not on local fertilizers. This finding serves as a reference to fertilizer producers in improving their marketing strategy. Local fertilizers producers should undertake a strategy adjusted to farmer preferences to win the competition in local market. This research only represents the behavior on the small-scale farmers, the result might be different if it apply in a large-scale farmer because this type of farmer has different characteristic which will influence to their preference of fertilizer.

SIKAP KONSUMEN TERHADAP KOMODITAS EDIBLE FLOWERS (Suatu Kasus pada IJO Hydro Rooftop Garden and Hydroponic Market)