The aim of this paper is to evaluate some villages in the mountain area of Sibiu County, Romania, as “smart” tourist villages. The research was carried out in two stages: Stage 1 was collection of information on (a) food products registered in different national and international quality schemes and (b) the number of tourist structures by type, comfort category, and accommodation capacity. Stage 2 was a case study conducted among 32 rural tourism entrepreneurs from 3 villages in Mărginimea Sibiului, using a questionnaire with 22 items on the criteria for evaluation of “smart” villages. The answers were systematized, statistically processed, and interpreted. The main results are as follows: (a) Concerning products, producers, and gastronomic points (PGL) registered, there are 9 products in the quality scheme “mountain product”, 10 producers on the platform “Gusturisibiene”, 1 producer of “telemea de Sibiu”, a registered product with protected geographical indication, and 2 PGL. (b) The number of officially registered tourist structures is 93, of which 72% are agritourism guesthouses. (c) The results for the evaluation of villages as “smart” are that 78.2% of locals use the internet, 74% own at least one smart device, 60.16% of energy used is renewable. There are low values of water and air pollution; there are local job and business opportunities (93.75%); future local development activities will target agriculture with all its sectors and agritourism; public administrations have implemented 7 types of activities to increase the attractiveness of localities; and quality of life, services, and social life aspects are perceived to be at high standards.
1 May 2018 in Proceedings of the International Conference on Business Excellence
On a worldwide level, the dimension of tourism has been sustained and amplified by globalisation. This has facilitated not just easier travel, but also the internationalisation of food from the national kitchens. One of the interesting segments of the immaterial regional cultural heritage is the local gastronomic arts. Each destination has its own cultural vision linked to the area, region, and country which generate corresponding gastronomic identities. The link between local cuisine and national identity is deeply rooted in all ethnicities because food has forever been central to the day to day rituals. A distinctive trait of many cultures is given by the type of food and drinks we associate with them. Currently, many of these are available outside the borders, globalisation being largely responsible to the spread of food and drinks beyond the traditional cultural borders: Mexican and Italian food are very popular in the USA, Indian food in Great Britain, Chinese in the whole world. That is why local gastronomy is considered as being a vital part of culture and community and this is the reason for which it must be kept and protected. The gastronomy is an attribute of the identity of a destination: countries are usually characterised by one or two culinary plates, considered to be emblematic for the nation just like the national flag.