José Manuel Camarena Onofre is a full-time professor at the Autonomous University of Baja California. He holds a PhD in Strategic Management and Innovation Management and a master's degree in Agribusiness and Finance. He has work experience in Accounting, Agribusiness, and business management for both the private and public sectors. He teaches courses in the Agribusiness Engineering and Accounting programs. His research topics include economic and administrative studies, rural development, agriculture, agritourism, and entrepreneurship.