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Joanna Witczak; Aleksandra Gąsior; Imogen Clarke. Law Changes and International Standards in the Field of Ecoinnovation. Proecological Restructuring of Companies Case Studies 2019, 171 -182.
AMA StyleJoanna Witczak, Aleksandra Gąsior, Imogen Clarke. Law Changes and International Standards in the Field of Ecoinnovation. Proecological Restructuring of Companies Case Studies. 2019; ():171-182.
Chicago/Turabian StyleJoanna Witczak; Aleksandra Gąsior; Imogen Clarke. 2019. "Law Changes and International Standards in the Field of Ecoinnovation." Proecological Restructuring of Companies Case Studies , no. : 171-182.
The paper presents a procedure and a methodology of research which aimed at assessing and comparing the effectiveness of different variants of labels in communicating life cycle based environmental information (EU ecolabel, draft PEF labels). Based on a survey, an electroencephalography (EEG) and an eye-tracking, the information regarding consumers’ ecological awareness, their neurological reaction and a visual attention is gathered and used for identifying the ecolabels’ elements with the highest communication potential. A potential target audience of the project is not limited to the specialists in the environmental labelling, but includes also the readers involved in green marketing, Product Environmental Footprint and Life Cycle Assessment practitioners.
Anna Lewandowska; Barbara Borusiak; Christian Dierks; Pasquale Giungato; Ewa Jerzyk; Przemyslaw Kurczewski; Jagna Sobierajewicz; Sangwon Suh; Joanna Witczak. Neuro-marketing Tools for Assessing the Communication Effectiveness of Life Cycle Based Environmental Labelling—Procedure and Methodology. Designing Sustainable Technologies, Products and Policies 2018, 163 -173.
AMA StyleAnna Lewandowska, Barbara Borusiak, Christian Dierks, Pasquale Giungato, Ewa Jerzyk, Przemyslaw Kurczewski, Jagna Sobierajewicz, Sangwon Suh, Joanna Witczak. Neuro-marketing Tools for Assessing the Communication Effectiveness of Life Cycle Based Environmental Labelling—Procedure and Methodology. Designing Sustainable Technologies, Products and Policies. 2018; ():163-173.
Chicago/Turabian StyleAnna Lewandowska; Barbara Borusiak; Christian Dierks; Pasquale Giungato; Ewa Jerzyk; Przemyslaw Kurczewski; Jagna Sobierajewicz; Sangwon Suh; Joanna Witczak. 2018. "Neuro-marketing Tools for Assessing the Communication Effectiveness of Life Cycle Based Environmental Labelling—Procedure and Methodology." Designing Sustainable Technologies, Products and Policies , no. : 163-173.
Characterizing consumers in terms of their propensity to practice sustainable consumption represents an interesting research challenge in which a crucial role is played by the questionnaire in terms of its structure and classification criteria. Various classification rules have been proposed in the literature, which can be used to identify consumer types and signify their propensity to practice the principles of sustainable development in daily life. In this paper, we based our approach in designing a classification tool on a combination of two elements: the concept of voluntary simplicity as a pillar for consumer characteristics and the idea of assessing consumers by using filters, in a modified form introducing many new aspects of life-cycle thinking. The tool proposed provides insight into the relationship between the consumer’s typology and behavior during purchasing decisions in daily life. The main function of the proposed tool is to assign respondents to one of the proposed consumer types distinguished and characterized in terms of many aspects of life cycle thinking. A pilot survey has been performed in order to verify the proposed tool, and the survey results have been presented in the paper, as well.
Anna Lewandowska; Joanna Witczak; Pasquale Giungato; Christian Dierks; Przemyslaw Kurczewski; Katarzyna Pawlak-Lemanska. Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool. Sustainability 2018, 10, 1826 .
AMA StyleAnna Lewandowska, Joanna Witczak, Pasquale Giungato, Christian Dierks, Przemyslaw Kurczewski, Katarzyna Pawlak-Lemanska. Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool. Sustainability. 2018; 10 (6):1826.
Chicago/Turabian StyleAnna Lewandowska; Joanna Witczak; Pasquale Giungato; Christian Dierks; Przemyslaw Kurczewski; Katarzyna Pawlak-Lemanska. 2018. "Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool." Sustainability 10, no. 6: 1826.
Summary A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA) as a useful tool for assessing green marketing goals. We also intend to highlight the importance of creating consumer trust for green business by displaying the green credentials of the products and activities. The article presents t he virtues and shortcomings of the LCA results relative to marketing management. As a result, the literature presents some gaps in terms of addressing life cycle thinking in marketing management and linking with consumer participation and trust.
Anna Lewandowska; Joanna Witczak; Przemysław Kurczewski. Green marketing today – a mix of trust, consumer participation and life cycle thinking. Management 2017, 21, 28 -48.
AMA StyleAnna Lewandowska, Joanna Witczak, Przemysław Kurczewski. Green marketing today – a mix of trust, consumer participation and life cycle thinking. Management. 2017; 21 (2):28-48.
Chicago/Turabian StyleAnna Lewandowska; Joanna Witczak; Przemysław Kurczewski. 2017. "Green marketing today – a mix of trust, consumer participation and life cycle thinking." Management 21, no. 2: 28-48.
This article is the second part of a series of articles presenting the results of research on the implementation of lifecycle management tools in small- and medium-sized companies in Poland. This work is part of a project financed by the Polish Agency for Enterprise Development (PAED), which began in February 2011. It was carried out by the Wielkopolska Quality Institute, a business environment institution associated with the Polish Centre for life cycle assessment (PCLCA). The main practical objective of the project was to support small and medium enterprises (SMEs) in their business development, e.g. by expanding their horizons beyond the sphere of their operation and identifying new areas for the improvement and promotion of the products and services they offer. The specific objective of the analysis on the environmental impact was an attempt to answer the question of whether environmental LCA is a good management tool for this type of business. Part 2 describes results of the evaluation of the implementation of LCA in SMEs conducted in 46 companies involved in the project.
Joanna Witczak; Jędrzej Kasprzak; Zbigniew Klos; Przemyslaw Kurczewski; Anna Lewandowska; Robert Lewicki. Life cycle thinking in small and medium enterprises: the results of research on the implementation of life cycle tools in Polish SMEs—part 2: LCA related aspects. The International Journal of Life Cycle Assessment 2014, 19, 891 -900.
AMA StyleJoanna Witczak, Jędrzej Kasprzak, Zbigniew Klos, Przemyslaw Kurczewski, Anna Lewandowska, Robert Lewicki. Life cycle thinking in small and medium enterprises: the results of research on the implementation of life cycle tools in Polish SMEs—part 2: LCA related aspects. The International Journal of Life Cycle Assessment. 2014; 19 (4):891-900.
Chicago/Turabian StyleJoanna Witczak; Jędrzej Kasprzak; Zbigniew Klos; Przemyslaw Kurczewski; Anna Lewandowska; Robert Lewicki. 2014. "Life cycle thinking in small and medium enterprises: the results of research on the implementation of life cycle tools in Polish SMEs—part 2: LCA related aspects." The International Journal of Life Cycle Assessment 19, no. 4: 891-900.
The Polish Centre for life cycle assessment (LCA) is a non-profit organization founded in 2009 following the initiative of people involved in Polish scientific and R&D centers dealing with LCA. The role, mission as well structure and organization of PCLCA have been presented. Moreover, the current state of LCA implementation in Poland has been mentioned. However, LCA has been mainly used for scientific research less by industry and business.
Joanna Kulczycka; Przemysław Kurczewski; Jędrzej Kasprzak; Anna Lewandowska; Robert Lewicki; Agata Witczak; Joanna Witczak. The Polish Centre for Life Cycle Assessment—the centre for life cycle assessment in Poland. The International Journal of Life Cycle Assessment 2011, 16, 442 -444.
AMA StyleJoanna Kulczycka, Przemysław Kurczewski, Jędrzej Kasprzak, Anna Lewandowska, Robert Lewicki, Agata Witczak, Joanna Witczak. The Polish Centre for Life Cycle Assessment—the centre for life cycle assessment in Poland. The International Journal of Life Cycle Assessment. 2011; 16 (5):442-444.
Chicago/Turabian StyleJoanna Kulczycka; Przemysław Kurczewski; Jędrzej Kasprzak; Anna Lewandowska; Robert Lewicki; Agata Witczak; Joanna Witczak. 2011. "The Polish Centre for Life Cycle Assessment—the centre for life cycle assessment in Poland." The International Journal of Life Cycle Assessment 16, no. 5: 442-444.