Purpose: This study aims to explore the impact of regional green economies and communities on global sustainability. This study attempts to show if the empirical results align with the regional sustainable development policy and practices. Design/methodology/approach: Empirical analyses are conducted through time-varying correlations, structural break tests and volatility modeling. As a public health indicator, the community variable is proxied by the daily COVID-19 cases. Findings: According to the results, the US green economy and global sustainability relationship exhibit a greater variety than that of Europe and Asia regions. Volatility modeling reveals that green economies are significant variables for each region in accounting for the changes in global sustainability. Europe and Asia have the highest and lowest effects in this interaction, respectively. The results are consistent with the carbon emission statistics of the regions studied and the government’s efforts to promote sustainable development. Furthermore, this study supports the efforts of the European Union to tackle climate and environmental issues, as well as create a resource-efficient economy and truly prosperous society. Originality/value: This study presents empirical findings concerning global sustainability by providing evidence from three regions. The outcomes on the extent of regional contribution to global sustainability may lead the policymakers to develop new strategies in the management of turmoil periods such as a pandemic.

Sustainable marketing emphasizes the integration of social and environmental responsibility into business strategies, positioning employer branding as a vital tool for advancing sustainable organizational practices. Within the healthcare context of Jordan—a country facing unique socio-cultural and systemic challenges—employer branding may foster a culture that promotes safety and employee well-being. While the findings are context-specific, they offer preliminary insights that may be useful in similar healthcare environments in the Middle East or other collectivist settings. This study explores the use of employer branding as a strategic lever to enhance nurses’ safety voice behavior, a critical component of organizational safety and patient care, through the mediating role of employee engagement. Drawing on employer brand theory and self-determination theory, this research investigates how a strong employer brand image contributes to a more engaged nursing workforce, thereby encouraging proactive communication regarding safety concerns. Data were collected from 240 nurses employed at Jordanian hospitals between September and November 2024. The findings reveal that sustainable employer branding—characterized by transparent, ethical, and inclusive organizational values—significantly enhances employee engagement and, in turn, motivates safety voice behavior. By cultivating a supportive work environment that aligns with nurses’ intrinsic motivations, hospitals can improve not only internal communication around safety but also long-term organizational resilience and trust. This aligns with sustainable marketing principles, which advocate for responsible internal stakeholder engagement as part of a broader sustainability agenda.

Enhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into desirable marketing outcomes. The relationships between “luxury brand attachment,” “motivation,” “social media usage,” “word-of-mouth,” and “purchase intention” are examined to understand the drivers and outcomes of luxury brand attachment in social media. A questionnaire was administered to a sample of 341 social media users on various platforms. Data were analyzed using SPSS and Amos. The results revealed that the most important attribute generating luxury attachment in social media is the capacity of a luxury brand to show prestige and status. The direct relationship between luxury brand attachment and purchase intentions is nonsignificant. A stronger attachment to a luxury brand does not entice direct intention to purchase it unless certain motives drive consumers’ luxury engagement in social media. These insights can guide marketing managers in creating effective strategies for their luxury products.

Corporate Social Responsibility (CSR) has increasingly been positioned as a mechanism through which firms may contribute to climate action under Sustainable Development Goal 13 (SDG 13). However, in carbon-intensive and institutionally constrained contexts, CSR may also generate greenwashing risks when environmental claims exceed verifiable outcomes. Using EVN Macedonia as an illustrative case, this study applies a theory-informed, document-based analysis of publicly available disclosures to assess CSR communication within a structurally constrained energy system. Drawing on institutional theory, stakeholder theory, and the resource-based view, the analysis shows that while CSR initiatives may be socially valuable, their climate relevance depends on alignment between stated commitments, operational scope, and verifiable outcomes. In the absence of such alignment, CSR communication may create perceptions of climate leadership that are not fully supported by measurable performance. The paper contributes by proposing evaluative criteria—proportionality, verifiability, transparency, and systemic alignment—to guide the interpretation of CSR claims and by clarifying the boundary conditions under which CSR becomes credible or remains symbolic in transition economies. The findings are illustrative and inform policy discussions on strengthening accountability and disclosure in carbon-dependent and institutionally constrained settings.