In recent years, the development and design of the cultural and creative products of the Palace Museum in Beijing have become a hot topic in the product design field. Many critics have pointed out that cultural and creative products have failed to faithfully convey the implied meanings of the cultural stories of the Palace Museum. To effectively narrow the cognitive gap between designers and consumers, designers must urgently clarify the relationship between different design attributes and consumer preferences. The questionnaires were used to obtain data from 297 subjects. Through SPSS statistical software, the results were analyzed by descriptive statistics, explore factor analysis (EFA), independent sample t-test, and ANOVA to explore consumers’ attitudes and preferences on the Palace Museum’s cultural and creative products. The results showed that consumers attach great importance to factors such as “cultural connotation” and “unique creativity” when choosing the Palace Museum’s cultural and creative products. The consumer in different genders had significant differences in the design factors of the Palace Museum’s cultural and creative products. There were significant differences in the factors of “Forbidden City culture”, “cultural sustainability” and “traditional culture” to different educational backgrounds. There were significant differences in the factor of “Forbidden City culture” to different ages. There were significant differences in the factors of “cultural traits” and “cultural identity” between the with and without a design background groups. The results of this study will identify the key factors for the design of the Palace’s Museum cultural and creative products and provide references for designers.

In contemporary society, the growing attention paid to environmental protection and sustainable development has led to an increasing demand for green products. To meet this demand, companies have widely adopt green marketing strategies aimed at attracting consumers through environmental attributes. However, the phenomenon of “greenwashing”, where companies exaggerate or mislead the public about their environmental actions, undermines consumer trust and damages brand reputation. This study explores the impact of brands’ green marketing strategies on consumers’ perception of greenwashing and green brand image through in-depth interviews and surveys. Initially, four key dimensions of brand green marketing were identified through interviews with 40 experts and industry stakeholders: products and services, communication, relationships and interaction, and commitment and values. Subsequently, data from 325 valid survey responses were collected online, and the hypotheses were tested using factor analysis and structural equation modeling. The results indicate that communication, relationships and interaction, and commitment and values effectively reduce greenwashing perception and, through this mediation, influence green brand image. This finding underscores the importance of brands avoiding false advertising in green marketing and ensuring the authenticity of their environmental information to maintain and enhance their green image.

The world has entered an era of singleness, with even Taiwan moving toward the global trend of singleness. Single people are facing criticism over their social values, as well as the psychological pressure caused by work. As a result, how to relieve this pressure and adjust the negative emotions of single people has become a very important issue. Therefore, related healing products that can relax the bodies and minds of single people and provide psychological comfort and a release function are being developed accordingly. In view of this, the purpose of this study is to determine the preference of single office workers with different lifestyles regarding healing products. The lifestyle characteristics and preferences of single office workers were investigated via a questionnaire survey. Through SPSS statistical software, the preference factors of single office workers of different groups regarding different healing products were analyzed, and the lifestyle characteristics and preferences of each group were subsequently obtained. The results show that the lifestyle of single office workers could be divided into three groups. On the whole, single office workers considered healing products to be interesting and impressive with attractive and charming appearances, as well as offer the function of transforming negative emotions. This study hopes that the design principles obtained can provide an important reference for product designers to design relevant healing products for single office workers.