Dr. Özgün Ayar holds a bachelor's degree in Business Administration from Anadolu University (2005), a master's degree in Business Education from Gazi University (2010), and a doctorate in Business Administration from Tekirdağ Namık Kemal University (2024). Her research interests include marketing, relationship marketing, digital marketing, sustainable marketing, and consumer behavior. Dr. Özgün Ayar also works with non-governmental organizations to promote employment for disadvantaged groups such as women and youth.