The Montado is the open savannah-like landscape predominant in southern Portugal. This landscape results from an extensively managed agro-silvo-pastoral system and has for a long time been appreciated for a variety of other uses. Research is needed in relation to the links between the various intensities of use, the resulting landscape patterns and new societal functions. In this study the preferences of user groups representing these functions are surveyed in relation to these diverse landscape patterns. Interviews with land users and also landowners were carried out using photograph preference techniques relating to the management options of the cork oak Montado. The results showed divergences among hunters, mushroom pickers, beekeepers, landowners, Portuguese walkers and foreign walkers. The content analysis of qualitative data revealed preferences relating to landscape characteristics. In particular, walkers were receptive not only to objective features, but particularly perceived the importance of subjective experiences in landscape.