As modern marketing environments become increasingly data‐intensive, the role of marketing analytics in illuminating the dynamics of customer psychology to inform marketing decision‐making becomes critical. This study conducts a systematic literature review using a bibliometric analysis of 122 studies identified and retrieved from Scopus, focusing on the expansive domain of marketing analytics. Our review serves as a conduit binding the fragmented past, present, and future of marketing analytics, presenting an organized framework that highlights the characteristic theoretical underpinnings associated with it. Beyond offering a panoramic perspective of key resources—encompassing journals, authors, countries/territories, and institutions—we delve deeply into predominant themes in marketing analytics. These themes underscore its vital applications, from decision‐making, forecasting, and capability building, to understanding customer journeys and gaining a competitive edge. Central to our discourse is the study's implication, emphasizing marketing analytics as a bridge to a more informed grasp of customer psychology in today's customer‐centric, data‐driven environment. Through this lens, marketing analytics becomes a potent tool to capture psychological nuances, uncovering facets that might be bypassed by traditional marketing, thereby empowering enriched decision‐making in modern marketing strategies.

Purpose: This paper presents the concerns in agri-food supply chain. Further the research investigates the role of information and communication technology (ICT) in agri-food supply chain and determines the impact of supply chain management (SCM) practices on firm performance.Design/methodology/approach: The theoretical framework was proposed for the study on the basis of existing literature. Data for the study was collected with the help of structured questionnaire from 121 executives and officers of the public food distribution agency. Partial least square (PLS)–structured equation modeling was employed to test the framework and hypotheses.Findings: The results indicate that ICT and SCM practices (logistics integration and supplier relationships) have a significant relationship. Furthermore, SCM practices (information sharing, supplier relationship and logistics integration) have a significant and positive impact on performance of the organization.Research limitations/implications: Further research could be carried out to test the moderation effect of SCM practices between ICT and organizational performance (OP). Extending the research study to the companies operating in other sectors can enhance the external validity of the study and improve the accuracy of parameters examined.Practical implications: This study can be of interest to the agri-food industry as well as other industry practitioners interested in improving the performance of the organization from the view of supply chain.Originality/value: The outcomes of this study have important implications that translate into a series of recommendations for the management of public food distribution as well as other agri-food-based supply chains.

Purpose: Using bibliometric, this work aims to evaluate the current status of the body of research on the subject of supply chain resilience (SCR) in developing nations and to provide recommendations for potential lines of inquiry for additional research.Design/methodology/approach: Three hundred and thirty-six articles published between 2011 and 2021 were retrieved in Scopus for this bibliometric analysis. This analysis focuses on SCR research conducted in developing countries, highlighting its key authors, countries, institutions, journals, articles and themes.Findings: This bibliometric review seeks to enrich the discourse on SCR in developing nations through a comprehensive and detailed review of 336 articles covering 138 Journals, 73 countries, 877 authors, 743 organizations and 1,145 author keywords. The United Kingdom, India, and the United States provided a substantial share of the publications. Publication-wise, Hong Kong Polytechnic University and The University of Hong Kong play key roles. The author found that supply chain risk management, sustainability, agile management, artificial intelligence and blockchain are trending topics. Additionally, the author identified eight themes by page rank analysis.Practical implications: This study's importance lies primarily in its examination of the current information about SCR in developing countries and significant cluster areas (themes). In the paths, it recommends for further study, which academics may take, and industry professionals should apply in their businesses to create a more resilient and sustainable supply chain.Originality/value: Based on published studies, this study gives exploratory data on SCR in developing countries context. This is first of its kind bibliometric study that focuses on developing countries.

Purpose: The major intent of this study is to empirically explore the technology–organization–environment (TOE) factors that influence retail outlets’ adoption of technology applications in India. Methodology: In line with the objectives of the study, a conceptual model based on the TOE framework was proposed. A quantitative survey was conducted with organized retail outlets in Madhya Pradesh, India to validate the proposed model. The survey generated 134 valid responses. Partial least squares-structural equation modeling (PLS-SEM) was used to assess the research model. Findings: The findings elucidated that factors of the TOE framework significantly influence the technology adoption intention in the organized retail sector. It could be recommended that this framework is a robust instrument to envisage the adoption of technology applications in the retail sector. Research implications: The conceptual framework can be used by the retail sector in framing strategies for marketing that can enhance their potential customer base. It can also help to formulate policies which can act as a catalyst in adopting the technology applications. Practical implications: Retail vendors can use this model to increase their prospective customer base. Originality: The research contributes to the diversifying academic literature on technology application adoption by using factors within the TOE framework to explain organized retail outlets’ intention to adopt such technologies.

In the current scenario, social media play a key role for the customers because the content generated by users through social media has a great influence on their purchase intention. The objective of this study is to examine the impact of social media factors that influence the student's purchase intention through social media. Three factors, namely trust, perceived usefulness, and social commerce construct, were tested and examined the impact on purchase intention of the students. Data were gathered from 240 undergraduate and postgraduate students. Structural equation modelling was used to get the results from the data. The outcomes of the data analysis show that majorly prevailing factor that influences the purchase intention of young consumers was consumer trust via social media interface. Further, that is followed by social commerce construct and perceived usefulness. Furthermore, it has also been found that all the constructs are positively associated with purchase intention. In the end, practical implications, limitations, and future research scope of this study were discussed.