Prof. Lester Johnson is Professor of Marketing at the Swinburne University of Technology, Australia. He holds a PhD in econometrics from the University of Connecticut. He was elected as one of three inaugural Fellows of the Australia New Zealand Marketing Academy in 2004, and in 2008, he was also elected as a Fellow of the Australian Market and Social Research Society. His research interests lie broadly in the area of marketing modeling. His recent work includes models investigating consumer brand equity, consumer brand engagement, celebrity endorsements, and luxury consumption.