Purpose: The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan. Design/methodology/approach: The survey based on empirical method was used to administrate the questionnaire. The data were collected from a millennial generation in Sargodha city. Skewness, Kurtosis’s, correlation and regression techniques were used to analyze data. Findings: The finding of this study shows that the hedonic emotions, utilitarian emotions and brand personality mediate the relation between brand experience and brand equity. The study will help brand managers and academia in understanding the hedonic and utilitarian emotional pattern, and the congruence between the personality and smartphone brand users and behavior pattern of young users. Research limitations/implications: Research support the argument that promoting emotional aspects is significant for the sustainability of brand equity of the smart-phone brands. Segments other than young consumers would be more interesting to study. Practical implications: This paper provides implications for smart phone marketers on smart phone consumption behavior. Marketing managers must link products attributes to the personality of the user and promote them that will emotionally attach users to the product. Originality/value: This paper presents key findings on smart phone buying experience using utilitarian value approach followed by hedonic consumption approach and found to be significant predicators.

Literature on the fiscal incentives highlight the importance of how the design of intergovernmental transfer system has momentous implication on the local government’s behavior within devolved systems. The pragmatic results on the relationship between IGT and the incentive creation for the local government revenue generation are indecisive and differs across countries. Using a unique data set covering public finance and various socio economic data over the period 1990 to 2015 in Pakistan, this paper contribute to fiscal federalism literature by evaluating the fiscal incentives of unconditional (general purpose) formula defined and conditional (specific purpose) ad hoc based transfers. After endogenity adjustments, our empirical results shows that unconditional formula based intergovernmental transfers/grants improve the mobilization of local government revenues while the conditional, ad hoc based transfers, deteriorate the mobilization of local revenue. However, in Pakistan large part of transfers are unconditional so the results suggest that transfers from the federal government complement local own source revenues generation by encouraging local governments in Pakistan to collect more revenues.