Javier Sánchez García is Full Professor of Marketing and Market Research at Universitat Jaume I (Castellón, Spain). He holds a Degree in Economics and Business Administration from the University of Valencia and a Doctorate in Business Administration from Universitat Jaume I. Author of articles in journals included in the Journal Citation Report: Transport Reviews, Journal of Air Transport Management, Journal of Business-to-Business Marketing, European Journal of Marketing, Journal of Business & Industrial Marketing, Service Industries Journal, International Journal of Aging & Human Development, Tourism Management, Tourism Geographies, Annals of Tourism Research, Universia Business Review, Innovar-Revista de Ciencias Administrativas y Sociales, Cuadernos de Economía y Direccion de la Empresa (CEDE).