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Dr. Javier Sanchez
Business Administration and Marketing Department, Universitat Jaume I, 12071 Castellón de la Plana, Spain

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0 Marketing
0 Marketing Intelligence
0 Methodology
0 Structural Equation Modeling
0 Consumer Behaviour

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Marketing
Methodology
Structural Equation Modeling
Consumer Behaviour

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Career Timeline

Universitat Jaume I

University Educator/Researcher

01 September 1993 - 30 August 2021




Short Biography

Javier Sánchez García is Full Professor of Marketing and Market Research at Universitat Jaume I (Castellón, Spain). He holds a Degree in Economics and Business Administration from the University of Valencia and a Doctorate in Business Administration from Universitat Jaume I. Author of articles in journals included in the Journal Citation Report: Transport Reviews, Journal of Air Transport Management, Journal of Business-to-Business Marketing, European Journal of Marketing, Journal of Business & Industrial Marketing, Service Industries Journal, International Journal of Aging & Human Development, Tourism Management, Tourism Geographies, Annals of Tourism Research, Universia Business Review, Innovar-Revista de Ciencias Administrativas y Sociales, Cuadernos de Economía y Direccion de la Empresa (CEDE).

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Journal article
Published: 08 March 2021 in Sustainability
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Teaching is one of the professions with the highest levels of stress and disquiet at work, having a negative impact on teachers’ well-being and performance. Thus, well-being is one of the priorities in human resource management (HRM) in schools. In this regard, this paper studies the relationship between HRM, well-being and performance, observing the incidence of leadership and innovation in these relationships. The objective is to measure the extent to which it is necessary to encourage sustainable environments that promote the well-being of teachers and, by extension, students. The study used the methodology of structural equations and a sample of 315 secondary school teachers. The work validates the influence of leadership by example and information management on HRM and performance. In addition, we confirm the significant effect of human resource management on educational performance. The relationship is observed both directly and through the mediating effect on the improvement of well-being. On the other hand, the positive influence of innovation on performance, both in schools and in the classrooms, is reaffirmed. These results suggest the need to zero in on the human resources policies in schools linked to the improvement of teacher well-being and educational performance. They also highlight the role of school and classroom innovation as a key element in maintaining educational quality.

ACS Style

Esther Pagán-Castaño; Javier Sánchez-García; Fernando Garrigos-Simon; María Guijarro-García. The Influence of Management on Teacher Well-Being and the Development of Sustainable Schools. Sustainability 2021, 13, 2909 .

AMA Style

Esther Pagán-Castaño, Javier Sánchez-García, Fernando Garrigos-Simon, María Guijarro-García. The Influence of Management on Teacher Well-Being and the Development of Sustainable Schools. Sustainability. 2021; 13 (5):2909.

Chicago/Turabian Style

Esther Pagán-Castaño; Javier Sánchez-García; Fernando Garrigos-Simon; María Guijarro-García. 2021. "The Influence of Management on Teacher Well-Being and the Development of Sustainable Schools." Sustainability 13, no. 5: 2909.

Journal article
Published: 31 December 2020 in Sustainability
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The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and a sample of 1125 final customers of financial services in Spain was studied. Structural equation models were used to verify the hypothesized relationships. Based on the CSR theory oriented to stakeholders, this work justifies the direct and positive relationship between the perception of CSR actions in the shopping experience and customer trust. We also verified a positive indirect influence on loyalty. The services industry was chosen to conduct this research due to its own particularities (intangibility, inseparability, heterogeneity and perishability). As it is impossible to evaluate a service before its consumption, a high level of trust in the supplier will be necessary to motivate the purchase decision. We conclude that CSR becomes a key strategic asset for determining trust and loyalty among consumers. As major findings, we have verified the special importance of CSR in the services market. CSR improves customer trust in the service provider. Thus, this paper has significant managerial implications. Through CSR strategies, both the perception of the customer’s purchasing experience and trust can be enhanced, resulting in more loyal customers. As a limitation, this research was carried out among financial services. Further research should test the model across different industries and countries in order to determine the generalizability and consistency of the findings of this study.

ACS Style

Juan Fandos-Roig; Javier Sánchez-García; Sandra Tena-Monferrer; Luis Callarisa-Fiol. Does CSR Help to Retain Customers in a Service Company? Sustainability 2020, 13, 300 .

AMA Style

Juan Fandos-Roig, Javier Sánchez-García, Sandra Tena-Monferrer, Luis Callarisa-Fiol. Does CSR Help to Retain Customers in a Service Company? Sustainability. 2020; 13 (1):300.

Chicago/Turabian Style

Juan Fandos-Roig; Javier Sánchez-García; Sandra Tena-Monferrer; Luis Callarisa-Fiol. 2020. "Does CSR Help to Retain Customers in a Service Company?" Sustainability 13, no. 1: 300.

Journal article
Published: 22 December 2020 in Revista de Estudios Empresariales. Segunda Época
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La estrategia de marketing internacional es una de las variables más importantes entre los factores que determinan el resultado de una empresa exportadora. Este trabajo pretende profundizar en el tema mediante el análisis del concepto teórico de marketing y su evolución a lo largo de las últimas décadas, resultando en un cambio de tendencia que avanza desde un tipo de marketing centrado en el producto a otro centrado en los servicios. De esta forma, se van a considerar aspectos como el marketing relacional, la responsabilidad social corporativa o la incorporación de las nuevas tecnologías al proceso operativo, que serán analizados desde un trasfondo teórico basado en el punto de vista de los recursos de la empresa (RBV) y la teoría de las capacidades dinámicas. Por otra parte, el análisis cuantitativo de las políticas de marketing estratégico y operativo en el sector de la moda hogar en España mostrará, gracias a los testimonios de los propios directivos, la forma en la que las empresas llevan a cabo sus estrategias de marketing internacional, identificando los puntos fuertes y débiles para contribuir a la mejora de la competitividad empresarial del sector.

ACS Style

Fernando; Javier Sánchez-García; Fernando J. Garrigos-Simon. La evolución del concepto de estrategia de marketing internacional y su aplicación al caso español de moda hogar. Revista de Estudios Empresariales. Segunda Época 2020, 153 -174.

AMA Style

Fernando, Javier Sánchez-García, Fernando J. Garrigos-Simon. La evolución del concepto de estrategia de marketing internacional y su aplicación al caso español de moda hogar. Revista de Estudios Empresariales. Segunda Época. 2020; (2):153-174.

Chicago/Turabian Style

Fernando; Javier Sánchez-García; Fernando J. Garrigos-Simon. 2020. "La evolución del concepto de estrategia de marketing internacional y su aplicación al caso español de moda hogar." Revista de Estudios Empresariales. Segunda Época , no. 2: 153-174.

Journal article
Published: 27 October 2020 in Sustainability
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This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in the research are the Republic of Slovenia and the Republic of Croatia, and the non-EU countries include the Republic of Serbia, the Republic of Montenegro, the Republic of Bosnia and Herzegovina, and the Republic of Northern Macedonia. In the sample of 1474 respondents, the ENTRE-U scale was used to measure the entrepreneurial orientation of universities, and multivariate analysis of MANOVA variance was used for data processing. The ENTRE-U scale has proven applicable not only to developed countries but also developing countries. Moreover, it proved that being a member of the European Union in this part of Eastern Europe does not significantly affect the entrepreneurial orientation of universities.

ACS Style

Jovana Tatarski; Sandra Brkanlić; Javier Sanchez Garcia; Edgar Esteve; Ivana Brkić; Marko Petrović; Andrea Okanović. Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale. Sustainability 2020, 12, 8911 .

AMA Style

Jovana Tatarski, Sandra Brkanlić, Javier Sanchez Garcia, Edgar Esteve, Ivana Brkić, Marko Petrović, Andrea Okanović. Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale. Sustainability. 2020; 12 (21):8911.

Chicago/Turabian Style

Jovana Tatarski; Sandra Brkanlić; Javier Sanchez Garcia; Edgar Esteve; Ivana Brkić; Marko Petrović; Andrea Okanović. 2020. "Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale." Sustainability 12, no. 21: 8911.

Journal article
Published: 21 October 2020 in ESIC MARKET Economic and Business Journal
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Aims:The objective of this study is to build a scale of the wellbeing of teachers in education centres. In addition, it examines the incidence of human resources management on educational performance, both directly and through the mediating effect of the wellbeing of teachers in terms of both the psychological and the physical. Methodology: The study uses the methodology of structural equations, and a sample of 315 questionnaires for teachers working in secondary education. Results: This study corroborates the significant effect of human resources management on educational performance. The relationship was observed both directly and through the mediating effect achieved when improving psychological wellbeing. Although human resources management reduces physical wellbeing, we did not observe any direct relationship between this physical wellbeing and a reduction in performance. Limitations: The study is intended as an exploratory analysis of these relationships. Consideration of a larger sample, or its extension to other areas, could further support our results. Practical implications: These results imply the need for improvement in human resources policies in schools, especially positive policies linked to improving the psychological wellbeing of teachers. Thus, better management of human resources produces an improvement in both the wellbeing of teachers (their satisfaction, their happiness and their relationship with students) and also educational performance. Furthermore, this management process has a significant effect on reducing discomfort (negative emotions, emotional symptoms, and negative physical states).

ACS Style

Fernando J. Garrigós Simón; Esther Pagán Castaño; Javier Sánchez García. The mediating role of wellbeing in the effect of human resources management on performance. ESIC MARKET Economic and Business Journal 2020, 19 -44.

AMA Style

Fernando J. Garrigós Simón, Esther Pagán Castaño, Javier Sánchez García. The mediating role of wellbeing in the effect of human resources management on performance. ESIC MARKET Economic and Business Journal. 2020; (Volume 52,):19-44.

Chicago/Turabian Style

Fernando J. Garrigós Simón; Esther Pagán Castaño; Javier Sánchez García. 2020. "The mediating role of wellbeing in the effect of human resources management on performance." ESIC MARKET Economic and Business Journal , no. Volume 52,: 19-44.

Journal article
Published: 21 September 2020 in Sustainability
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This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool and their combinations are in relation to satisfaction of students in Higher Education Institutions (HEIs). The detailed literature review is provided in the theoretical part, which contributes to a better understanding of terms like marketing in higher education, marketing mix instruments in higher education and students’ satisfaction. Data were collected from 896 respondents, who are all students at the faculties in Serbia and Spain, and were obtained using the questionnaire purposefully composed for this research. The methods used to highlight any gaps in this marketing mix practice and the relative customer–student satisfaction in HEIs are statistical analyses (descriptive analysis, correlation analysis, multiple regression analysis and t-independent samples tests), leading to the general conclusions regarding the following: by improving marketing mix instruments (service, distribution, human factor, physical evidence, service process) we can, and by improving (price, promotion) we cannot, improve students’ satisfaction in higher education institutions. The general conclusions clearly highlight what needs to be improved in practice in higher education institutions to improve students’ satisfaction, especially students’ loyalty, students’ choices, students’ satisfaction with the quality of the marketing mix instruments at the faculty, students’ satisfaction with expectation which they had upon enrolment and student satisfaction with the public image of the faculty, which is the main goal of these institutions.

ACS Style

Sandra Brkanlić; Javier Sánchez-García; Edgar Esteve; Ivana Brkić; Maja Ćirić; Jovana Tatarski; Jovana Gardašević; Marko Petrović. Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain. Sustainability 2020, 12, 7802 .

AMA Style

Sandra Brkanlić, Javier Sánchez-García, Edgar Esteve, Ivana Brkić, Maja Ćirić, Jovana Tatarski, Jovana Gardašević, Marko Petrović. Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain. Sustainability. 2020; 12 (18):7802.

Chicago/Turabian Style

Sandra Brkanlić; Javier Sánchez-García; Edgar Esteve; Ivana Brkić; Maja Ćirić; Jovana Tatarski; Jovana Gardašević; Marko Petrović. 2020. "Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain." Sustainability 12, no. 18: 7802.

Journal article
Published: 02 October 2019 in Sustainability
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The twenty-first century’s society experiences new challenges in being immersed in a new paradigm of the educational system. Higher education institutions should train professionals so that they are able to experience real situations in order to encourage reflection on affective, aesthetic, and ethical dimensions of these people in their relations with the natural and sociocultural environment. Learning strategies must allow the acquisition of creative, active, and applied knowledge as well as the development of critical thinking. According to the experiential learning theory, to achieve this, higher education should use student-centered interactive and collaborative teaching methodologies and focus studies on the skills that graduates must have, promoting student know-how, initiative, and autonomous learning. Business simulations are instruments that fulfil the above characteristics, facilitating learning. The objective of this research was to provide a model that identifies the determining factors (simulation’s realism and structure, perceived usefulness, and students’ learning motivation) in the effectiveness of using these tools to develop critical thinking focused on sustainability. Three hundred and twenty-six surveys completed by undergraduate students were obtained, which used a structural equation model (SEM) to analyze the influence of realism, simulation structure, perceived usefulness, and students’ motivations to develop critical thinking. The outcomes according to the experiential learning theory showed that the game’s realism lets students perceive its usefulness and, together with an adequate simulation structure, determines the students’ learning motivations by developing critical thinking.

ACS Style

Ana C. Urquidi-Martín; Carmen Tamarit-Aznar; Javier Sánchez-García. Determinants of the Effectiveness of Using Renewable Resource Management-Based Simulations in the Development of Critical Thinking: An Application of the Experiential Learning Theory. Sustainability 2019, 11, 5469 .

AMA Style

Ana C. Urquidi-Martín, Carmen Tamarit-Aznar, Javier Sánchez-García. Determinants of the Effectiveness of Using Renewable Resource Management-Based Simulations in the Development of Critical Thinking: An Application of the Experiential Learning Theory. Sustainability. 2019; 11 (19):5469.

Chicago/Turabian Style

Ana C. Urquidi-Martín; Carmen Tamarit-Aznar; Javier Sánchez-García. 2019. "Determinants of the Effectiveness of Using Renewable Resource Management-Based Simulations in the Development of Critical Thinking: An Application of the Experiential Learning Theory." Sustainability 11, no. 19: 5469.

Journal article
Published: 09 September 2019 in Online Information Review
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PurposeThe purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), and the moderating effects of self-image congruity (SIC).Design/methodology/approachData were collected from 1,003 followers of their favorite clothing brands’ SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1.FindingsThe results highlight the positive impact of U&G on attitude, SNS intentions and SNS use, and U&G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use.Practical implicationsThis research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase.Originality/valueThis research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands’ SNS pages.

ACS Style

Jordi Pujadas-Hostench; Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sanchez. Clothing brand purchase intention through SNS. Online Information Review 2019, 43, 867 -892.

AMA Style

Jordi Pujadas-Hostench, Ramon Palau-Saumell, Santiago Forgas-Coll, Javier Sanchez. Clothing brand purchase intention through SNS. Online Information Review. 2019; 43 (5):867-892.

Chicago/Turabian Style

Jordi Pujadas-Hostench; Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sanchez. 2019. "Clothing brand purchase intention through SNS." Online Information Review 43, no. 5: 867-892.

Journal article
Published: 02 July 2019 in Redmarka. Revista de Marketing Aplicado
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Al hablar de la importancia de la marca cabe destacar que se debe tener en cuenta la relación con el cliente, personificada en la marca. La marca jugará un papel determinante en el proceso de decisión de compra del cliente. Es por ello que en el presente artículo se pretende realizar un análisis del concepto de marca y de su evolución a lo largo de los años, teniendo en cuenta los diversos enfoques desde los que se ha analizado. Se verán las distintas perspectivas de análisis del concepto de marca, teniendo en cuenta las opiniones y aportaciones de los distintos autores que han estudiado el concepto. El presente análisis pretende contribuir al estudio de la evolución del concepto de marca desde una perspectiva más enfocada en el producto hasta una más actual que engloba aspectos intangibles y que se centra en la percepción del consumidor.

ACS Style

Valentín Gallart-Camahort; Luis Callarisa Fiol; Javier Sánchez García. Concepto de marca y sus perspectivas de análisis: una revisión de la literatura. Redmarka. Revista de Marketing Aplicado 2019, 23, 41 -56.

AMA Style

Valentín Gallart-Camahort, Luis Callarisa Fiol, Javier Sánchez García. Concepto de marca y sus perspectivas de análisis: una revisión de la literatura. Redmarka. Revista de Marketing Aplicado. 2019; 23 (1):41-56.

Chicago/Turabian Style

Valentín Gallart-Camahort; Luis Callarisa Fiol; Javier Sánchez García. 2019. "Concepto de marca y sus perspectivas de análisis: una revisión de la literatura." Redmarka. Revista de Marketing Aplicado 23, no. 1: 41-56.

Journal article
Published: 06 May 2019 in Sport in Society
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This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity and creating a model to be tested. Congruence explain 43% of credibility and that these two variables explain up to 73% of trust. Credibility and trust can explain up to 73% of the attitudes, while attitudes would explain up to 50% of loyalty. In the case of sports services, brand perception and its relationship with loyalty remain largely unaddressed. For this reason, it is interesting to carry out research on this subject, bringing new evidence to business reality to help managers to understand how to get loyal users and provide a better service, which is good for the sustainability of the service and to better fulfil the social function carried out by sport services.

ACS Style

Mario Alguacil; Javier Sanchez; Irena Valantine. Be congruent and I will be loyal: the case of sport services. Sport in Society 2019, 23, 234 -248.

AMA Style

Mario Alguacil, Javier Sanchez, Irena Valantine. Be congruent and I will be loyal: the case of sport services. Sport in Society. 2019; 23 (2):234-248.

Chicago/Turabian Style

Mario Alguacil; Javier Sanchez; Irena Valantine. 2019. "Be congruent and I will be loyal: the case of sport services." Sport in Society 23, no. 2: 234-248.

Journal article
Published: 25 February 2019 in Sustainability
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This paper examines the adoption of mobile applications for restaurant searches and/or reservations (MARSR) by users, as part of their experiential quality. Following an extended and expanded version of UTAUT-2, this research proposes eight determinants of intentions to use: performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price-saving orientation, habit, social influence, and perceived credibility. The data were collected from Spanish users of MARSR applications (n = 1200), and analyzed using structural equation modeling (SEM). The findings confirm the need to extend and expand UTAUT-2 by incorporating perceived credibility and the social norm approach. The results gathered from SEM indicate that the drivers of intentions to use MARSR are, in order of impact: habit, perceived credibility, hedonic motivation, price-saving orientation, effort expectancy, performance expectancy, social influence, and facilitating conditions. Habit, facilitating conditions, and intentions to use are significantly related to use. Additionally, the moderating effects of gender, age, and experience were tested by means of a multi-group analysis. The users’ experience was seen to exert a moderating effect in some of the relationships hypothesized in the model, while gender and age did not play a significant role. The findings have both research and practical implications.

ACS Style

Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sánchez-García; Emilio Robres. User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2. Sustainability 2019, 11, 1210 .

AMA Style

Ramon Palau-Saumell, Santiago Forgas-Coll, Javier Sánchez-García, Emilio Robres. User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2. Sustainability. 2019; 11 (4):1210.

Chicago/Turabian Style

Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sánchez-García; Emilio Robres. 2019. "User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2." Sustainability 11, no. 4: 1210.

Journal article
Published: 01 June 2018 in Journal of Vacation Marketing
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ACS Style

Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sánchez-García; Lluís Prats. Motivation and attachment to a diving destination: The case of Medes Islands (Catalonia, Spain). Journal of Vacation Marketing 2018, 25, 301 -319.

AMA Style

Ramon Palau-Saumell, Santiago Forgas-Coll, Javier Sánchez-García, Lluís Prats. Motivation and attachment to a diving destination: The case of Medes Islands (Catalonia, Spain). Journal of Vacation Marketing. 2018; 25 (3):301-319.

Chicago/Turabian Style

Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sánchez-García; Lluís Prats. 2018. "Motivation and attachment to a diving destination: The case of Medes Islands (Catalonia, Spain)." Journal of Vacation Marketing 25, no. 3: 301-319.

Validation study
Published: 23 October 2017 in The Spanish Journal of Psychology
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Self-care agency is an important determinant of healthy aging. The Appraisal of Self-care Agency Scale (ASA-R) (Sousa et al., 2010) is one of the main instrument to assess self-care capacity. The objectives of the study were: 1) to adapt and validate ASA-R scale for use in Spanish population; 2) to examine the dimensionality, validity and reliability; 3) and to establish the convergent validity of ASA-R using a self-reported health measure. The ASA-R Scale and the 12-item Short Form Health Survey (SF-12) were administered to 488 Spanish seniors aged 65 and over. Confirmatory Factor Analysis (CFA) was used to analyze the dimensionality, validity and reliability. Convergent validity was tested by correlating the ASA-R factors with the SF-12 subscales; correlations were significant (p 0.05 (0.436), RMSEA closer to 0 (0.006), SRMR 0.95 (0.996 and 0.995). The results also demonstrated that ASA-R is a reliable and valid instrument. The ASA-R has demonstrated to be a reliable (CR indices > 0.7) and valid (AVE > 0.5) instrument in measuring self-care agency among Spanish older population.

ACS Style

Tamara Alhambra-Borrás; Estrella Durá Ferrandis; Jorge Garcés Ferrer; Javier Sánchez-García. The Appraisal of Self-Care Agency Scale - Revised (ASA-R): Adaptation and Validation in a Sample of Spanish Older Adults. The Spanish Journal of Psychology 2017, 20, 1 .

AMA Style

Tamara Alhambra-Borrás, Estrella Durá Ferrandis, Jorge Garcés Ferrer, Javier Sánchez-García. The Appraisal of Self-Care Agency Scale - Revised (ASA-R): Adaptation and Validation in a Sample of Spanish Older Adults. The Spanish Journal of Psychology. 2017; 20 ():1.

Chicago/Turabian Style

Tamara Alhambra-Borrás; Estrella Durá Ferrandis; Jorge Garcés Ferrer; Javier Sánchez-García. 2017. "The Appraisal of Self-Care Agency Scale - Revised (ASA-R): Adaptation and Validation in a Sample of Spanish Older Adults." The Spanish Journal of Psychology 20, no. : 1.

Research and evaluation articles
Published: 02 July 2016 in Visitor Studies
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This study examined an integrated model of behavioral intentions toward historic house museums, through the simultaneous relationships among visitors' perceptions of the historic house museum, crowding, interactions with employees, emotions about their visit, intention to revisit the museum and recommend it to others, and the moderator effect of price fairness. Seven hundred thirty-six visitors were surveyed after visiting La Pedrera and Casa Batlló, the historic house museums of the architect Antoni Gaudí in Barcelona. The results from a structural equation model indicate that visitors' perception of the historic house museum (i.e., their appreciation of the houses' architecture, aesthetic quality, artistic work, and accessibility), visitors' positive interactions with employees, and low levels of crowding are antecedents of positive emotions, and visitors' positive emotions about their visit are a predictor of intentions to revisit and recommend the museum to others. In addition, price fairness was tested as a moderator effect using multigroup analysis. This analysis consists of comparing two subsamples of visitors, which were selected according to whether they believe the admission price is fair or unfair. The effect between perceptions of the historic house museum and positive emotions, and the effect of positive emotions on behavioral intentions is greater for visitors who found the price fair than for those who found the price unfair. The results lead to recommendations for cultural heritage managers.

ACS Style

Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sanchez. The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudí Historic House Museums in Barcelona, Spain. Visitor Studies 2016, 19, 156 -177.

AMA Style

Ramon Palau-Saumell, Santiago Forgas-Coll, Javier Sanchez. The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudí Historic House Museums in Barcelona, Spain. Visitor Studies. 2016; 19 (2):156-177.

Chicago/Turabian Style

Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sanchez. 2016. "The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudí Historic House Museums in Barcelona, Spain." Visitor Studies 19, no. 2: 156-177.

Research article
Published: 01 April 2016 in Tourism Economics
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In the travel industry high-speed trains and airlines are increasingly competing for passengers, and the diffusion of price optimization based on real time demand fluctuations poses new challenges in the analysis of price competition between operators. This paper presents an analysis of how different competitors simultaneously adjust their prices in the short run. The empirical model accounts for dynamic price variations, exploring both intramodal and intermodal price competition. The results, based on 12,506 price observations, show that intermodal competition presents some kind of asymmetric behaviour, with airlines reacting more than trains to competitors' price changes. The paper concludes with the implications of this heterogeneous behaviour for the tourism and travel industries.

ACS Style

Graziano Abrate; Giampaolo Viglia; Javier Sanchez García; Santiago Forgas-Coll. Price Competition within and between Airlines and High-Speed Trains: The Case of the Milan—Rome Route. Tourism Economics 2016, 22, 311 -323.

AMA Style

Graziano Abrate, Giampaolo Viglia, Javier Sanchez García, Santiago Forgas-Coll. Price Competition within and between Airlines and High-Speed Trains: The Case of the Milan—Rome Route. Tourism Economics. 2016; 22 (2):311-323.

Chicago/Turabian Style

Graziano Abrate; Giampaolo Viglia; Javier Sanchez García; Santiago Forgas-Coll. 2016. "Price Competition within and between Airlines and High-Speed Trains: The Case of the Milan—Rome Route." Tourism Economics 22, no. 2: 311-323.

Articles
Published: 01 February 2016 in Revista de Administração de Empresas
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Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the literature examine the moderating effects of nationality on the construction of behavioral intentions and their antecedents among cruise line passengers. This study investigates the moderating effects of nationality on the relationships between perceived value, satisfaction, trust and behavioral intentions among Spanish and (U.S.) American passengers of cruise lines that use Barcelona as home port and port-of-call. A theoretical model was tested with a total of 968 surveys. Structural equation models (SEMs) were used, by means of a multigroup analysis. Results of this study indicated that Spaniards showed stronger relationships between trust and behavioral intentions, and between emotional value and satisfaction. Americans presented stronger relationships between service quality and satisfaction, and between service quality and behavioral intentions.

ACS Style

Santiago Forgas-Coll; Ramon Palau-Saumell; Javier Sánchez-García; Fernando Jose Garrigos-Simon. COMPARATIVE ANALYSIS OF AMERICAN AND SPANISH CRUISE PASSENGERS' BEHAVIORAL INTENTIONS. Revista de Administração de Empresas 2016, 56, 87 -100.

AMA Style

Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García, Fernando Jose Garrigos-Simon. COMPARATIVE ANALYSIS OF AMERICAN AND SPANISH CRUISE PASSENGERS' BEHAVIORAL INTENTIONS. Revista de Administração de Empresas. 2016; 56 (1):87-100.

Chicago/Turabian Style

Santiago Forgas-Coll; Ramon Palau-Saumell; Javier Sánchez-García; Fernando Jose Garrigos-Simon. 2016. "COMPARATIVE ANALYSIS OF AMERICAN AND SPANISH CRUISE PASSENGERS' BEHAVIORAL INTENTIONS." Revista de Administração de Empresas 56, no. 1: 87-100.

Articles
Published: 23 September 2015 in Tourism Geographies
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The cross-border tourism market draws attention from the tourism industry due to its attraction, and because it offers economic opportunities for residents on both sides of the border. Despite the importance of this market, only a few studies have developed behavioral-intention models in this context. This study aims to contribute to filling the gap in knowledge about the antecedents of tourists’ behavioral intentions in visiting cross-border areas. Four antecedents of behavioral intentions are proposed based on a literature review. Specifically, this research examines an integrated model of behavioral intentions towards a cross-border area through the simultaneous relationships among sensation-seeking, perceived crowding, value, satisfaction, and behavioral intentions. International tourists who were visiting the border area in Nicosia, Cyprus, and crossing the border at the Ledra Street checkpoint, were interviewed (N = 1401). The results, gathered from structural equation models, indicate that sensation-seeking, perceived crowding, and value influence satisfaction; perceived low crowding influences behavioral intentions; value influences satisfaction; and satisfaction influences behavioral intentions. Additionally, the level of expectations was tested by means of a multi-group analysis. The tourists’ expectations were seen to exert a moderating effect on all of the relationships hypothesized in the model. The implications for policymakers are discussed.

ACS Style

Judit Díaz; Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sanchez. Cross-border tourists' behavioral intentions: the Green Line of Nicosia, Cyprus. Tourism Geographies 2015, 17, 758 -779.

AMA Style

Judit Díaz, Ramon Palau-Saumell, Santiago Forgas-Coll, Javier Sanchez. Cross-border tourists' behavioral intentions: the Green Line of Nicosia, Cyprus. Tourism Geographies. 2015; 17 (5):758-779.

Chicago/Turabian Style

Judit Díaz; Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sanchez. 2015. "Cross-border tourists' behavioral intentions: the Green Line of Nicosia, Cyprus." Tourism Geographies 17, no. 5: 758-779.

Journal article
Published: 04 September 2015 in Journal of Travel & Tourism Marketing
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Understanding the importance of a country's image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international tourist destinations, namely Cancun (Mexico) and Lloret de Mar (Spain). The results indicate that country image influences destination image; destination image influences value, satisfaction, and behavioral intentions; value influences satisfaction; and satisfaction influences behavioral intentions. These findings confirm that the country and destination images are different constructs, and that destination image is the key to attracting tourists. Additionally, there are some differences in the relationships hypothesized in the model among the destinations

ACS Style

Ramon Palau I Saumell; Santiago Forgas-Coll; Carlos Mario Amaya-Molinar; Javier Sanchez. Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico). Journal of Travel & Tourism Marketing 2015, 33, 949 -965.

AMA Style

Ramon Palau I Saumell, Santiago Forgas-Coll, Carlos Mario Amaya-Molinar, Javier Sanchez. Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico). Journal of Travel & Tourism Marketing. 2015; 33 (7):949-965.

Chicago/Turabian Style

Ramon Palau I Saumell; Santiago Forgas-Coll; Carlos Mario Amaya-Molinar; Javier Sanchez. 2015. "Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico)." Journal of Travel & Tourism Marketing 33, no. 7: 949-965.

Journal article
Published: 13 July 2015 in Journal of Service Theory and Practice
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Purpose – The purpose of this paper is to analyse the possible influence of internal marketing (represented by internal market orientation (IMO)) on external customer outcomes (perceived service quality and customer satisfaction) through the mediating role of employees’ attitudes (job satisfaction, trust and commitment) that comprise relationship quality. Design/methodology/approach – The authors employ a dyadic methodology, with 244 dyads (employee-the average of his/her three patients) at the outpatient services of five Spanish hospitals. The authors use structural equation modelling (EQS6.1) to test the relationships of the model. Findings – The results corroborate the hypotheses proposed in the model, with the exception of the influence of IMO on commitment. Significant differences in some relationships, depending on the experience of the employee, are also corroborated. Research limitations/implications – The paper analyses one service activity in the same region. Only perceptual data are used to measure the variables of the model. Practical implications – Service companies should consider IMO because it contributes to creating an excellent customer experience. Furthermore, managers should bear in mind their employees’ needs when taking decisions. Originality/value – This paper contributes to the literature by demonstrating, for the first time, the mediating role of relationship quality in the influence of IMO on external outcomes. It is also the first paper in internal marketing to analyse the differences in the consequences of IMO according to employee tenure.

ACS Style

Vicent Tortosa Edo; Jaume Llorens Monzonis; Miguel Angel Moliner; Javier Sanchez. The influence of internal market orientation on external outcomes. Journal of Service Theory and Practice 2015, 25, 486 -523.

AMA Style

Vicent Tortosa Edo, Jaume Llorens Monzonis, Miguel Angel Moliner, Javier Sanchez. The influence of internal market orientation on external outcomes. Journal of Service Theory and Practice. 2015; 25 (4):486-523.

Chicago/Turabian Style

Vicent Tortosa Edo; Jaume Llorens Monzonis; Miguel Angel Moliner; Javier Sanchez. 2015. "The influence of internal market orientation on external outcomes." Journal of Service Theory and Practice 25, no. 4: 486-523.

Chapter
Published: 11 November 2014 in Hospitality, Travel, and Tourism
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The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

ACS Style

Santiago Forgas-Coll; Ramon Palau-Saumell; Javier Sánchez-García. Consumer Loyalty to an Airline. Hospitality, Travel, and Tourism 2014, 761 -778.

AMA Style

Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García. Consumer Loyalty to an Airline. Hospitality, Travel, and Tourism. 2014; ():761-778.

Chicago/Turabian Style

Santiago Forgas-Coll; Ramon Palau-Saumell; Javier Sánchez-García. 2014. "Consumer Loyalty to an Airline." Hospitality, Travel, and Tourism , no. : 761-778.