The relationship between firm size and the financial performance of advertising and marketing companies remains understudied in the academic literature, including in the regional context. Using a panel data methodology, this study analyzes the impact of three proxies for firm size (total assets, number of employees, and sales) on the financial performance (return on assets and profit margin) of the 500 most profitable advertising and marketing companies from 16 Western European countries over the period 2019–2023. Weighted least squares regression analysis revealed statistically significant negative effects of all three proxies for firm size on financial performance, with the strongest negative effects on total assets on return on assets and sales on profit margin, which is similar to return on sales. Empirical data confirm the inverse relationship between total assets and their profitability; this indicates the advantages of resource-optimized business models with high management flexibility and effective use of intellectual capital compared to material-intensive structures. The inverse relationship between the number of employees and financial performance is due to higher operating personnel costs and the difficulty of effectively managing human resources as the number of employees increases. Increased sales negatively affect profit margins, demonstrating a decrease in the efficiency of converting revenue into profits as operations expand. These findings are important for developing effective financial management strategies and making investment decisions in the industry under study. The research contributes to SDGs 8, 9, and 12 by demonstrating how resource-optimized structures with higher management flexibility and effective use of intellectual capital can outperform material-intensive structures in the advertising and marketing industry.

This study examines the alignment between the European Union’s climate policy rhetoric and the actual fossil fuel consumption behaviours of its Member States. By combining long-term and short-term time-series data with machine learning classification techniques, the analysis captures dynamic national energy trends and decarbonisation signals. Key innovations include the use of slope acceleration metrics and the identification of label reversals to detect volatility, acceleration, or stagnation in transition trajectories. The results show that, while some countries such as France and Denmark demonstrate consistent structural progress, others show deceleration or reversal, particularly in the use of gas and liquid fuels. This indicates that the relationship between EU-level policy ambition and national implementation is asymmetric and conditionally aligned. This study concludes that ongoing empirical monitoring and targeted diagnostics are essential to prevent conflating symbolic commitments with material change, and provides practical insights for improving climate policy accountability and adaptability across the EU.

This study investigates the alignment between the European Union’s climate policy rhetoric and the actual fossil fuel consumption behaviours of its Member States. By combining long-term and short-term time-series data with machine learning classification techniques, the analysis captures dynamic national energy trends and decarbonisation signals. Key innovations include the use of slope acceleration metrics and the identification of label reversals to detect volatility, acceleration, or stagnation in transition trajectories. The results reveal that while some countries, such as France and Denmark, exhibit consistent structural progress, others display deceleration or reversal, particularly in the use of gas and liquid fuels. This suggests that the relationship between EU-level policy ambition and national implementation is asymmetric and conditionally aligned. The study concludes that continuous empirical monitoring and differentiated diagnostics are essential to avoid conflating symbolic commitments with material change, and offers actionable insights for enhancing climate policy accountability and adaptiveness across the EU.

This study is dedicated to analysing Ukraine’s transition to utilising renewable energy sources within the broader context of European integration, the decarbonization process, and the challenges significantly intensified by the full-scale Russia-Ukraine war in 2022. The objective of this study is to assess the effectiveness of managing Ukraine’s energy transition compared with selected European Union countries and to identify governance-related determinants of transition performance. The energy transition process is viewed as a cornerstone for ensuring national resilience, food security, and strategic post-war recovery planning. Despite significant growth rates in installed capacity, stimulated primarily by the implementation of green tariffs and foreign investments, Ukraine faces a range of systemic barriers. These include regulatory uncertainty, war-related infrastructure damage, and institutional fragility. To comprehensively assess managerial effectiveness, a comparative approach is employed, integrating data from the Energy Transition Index, the Worldwide Governance Indicators, and the Bertelsmann Transformation Index for the period 2015–2023. Within the scope of this research, a comparative analysis is conducted of Ukraine with Poland, Romania, and Slovakia, countries that share a post-socialist legacy and experience in European integration. The obtained results demonstrate that, although Ukraine exhibits a relatively high growth index for renewable energy development, at 54.56%, it significantly lags behind its regional partners in the parameters of quality of state governance, policy implementation consistency, and strategic coordination. It is concluded that managerial effectiveness, defined as the complex interplay between institutional capacity, policy stability, and implementation efficiency, is a decisive factor for the success of the energy transition. The research recommendations encompass enhancing regulatory transparency, strengthening strategic planning, and intensifying the attraction of international investments.