Nurul Atasha Jamaludin

Dr. Nurul Atasha Jamaludin

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30 April 2023 in The South East Asian Journal of Management
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Journal Article
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NONor Asiah Omar
Nor Asiah Omar
ALAishath Lahath
Aishath Lahath
RARifelly Dewi Astuti
Rifelly Dewi Astuti
NJNurul Atasha Jamaludin
Nurul Atasha Jamaludin
SASyed Alam
Syed Alam
Research Aims: To examine the intrinsic and extrinsic factors affecting consumers’ attitudes toward Japanese-made frozen foods and, hence, consumers’ purchasing behaviour. Design/Methodology/Approach: Consumers who were aware of Japanese-made frozen foods were the sample chosen. Convenience sampling plus a cross-sectional, self-administered online survey questionnaire collected data from 307 participants. Research Findings: Findings showed that brand reputation, halal label, convenience, and food quality were positively related to attitude towards Japanese frozen food, whereas health consciousness was negatively associated with attitude. Attitudes toward Japanese frozen foods were found to mediate relationships between brand reputation and purchase intention, halal label and purchase intention, and food quality and purchase intention of the foods. Theoretical Contribution/Originality: Given the fierce competition and growth within the frozen food industry, this study advanced the knowledge of Malaysian consumer purchasing behaviour in the context of Japanese frozen foods. Managerial Implication in the South East Asian Context: The mediating role of attitude toward Japanese frozen foods in the relationship between extrinsic and intrinsic product factors and purchase intention among consumers in Malaysia provided valuable insights on foods exported from a predominantly non-Muslim country to a predominantly Muslim country in South East Asia. Research Limitation & Implications: The scope of this study was limited to Malaysians who were aware of Japanese frozen foods. Examining the extrinsic and intrinsic attributes of the foods was crucial because the awareness of and preference for Japanese frozen foods is still low in Malaysia, and there is limited knowledge about the products. Keywords: Extrinsic Factors, Intrinsic Factors, Attitude, Purchase Intention, Japanese Frozen Foods, Malaysia

25 June 2020 in Journal of Nusantara Studies (JONUS)
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Journal Article
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LYLaila Yanai
Laila Yanai
ZSZizah Che Senik
Zizah Che Senik
NMNur Sa'adah Sa'adah Muhamad
Nur Sa'adah Sa'adah Muhamad
HHHamizah Abd Hamid
Hamizah Abd Hamid
NJNurul Atasha Jamaludin
Nurul Atasha Jamaludin
Background and Purpose: The purpose of this study is to understand the push and pull factors that influence Thai immigrant entrepreneurs (TIEs) to conduct a business in Malaysia. As a neighbouring country, Malaysia is one of the favourite migration destinations for TIEs, with an influx of them involved in restaurant businesses across the country. This phenomenon offers this study with an unconventional background for immigrant entrepreneurship as it occurs within the context of developing, non-Western countries. Methodology: Outlined by previous studies on push and pull factors of immigration and immigrant entrepreneurship, this research employed a qualitative approach focusing on the experiences of six TIEs operating Thai/Siamese restaurants in Bandar Baru Bangi, a town located approximately 30 km south of Kuala Lumpur, the capital of Malaysia. Data were collected mainly through face-to-face interviews among owners of restaurants in their premises, which ensures richness in the data. Findings: The findings indicated several categories of business-based emigration factors for TIEs to Malaysia, spanning from economic, political, and social factors. Contributions: Overall, the present research extends the knowledge of immigrant entrepreneurship especially within the non-Western context. Practice-wise, this study provides implications for policymakers in relation to business activities conducted by migrants in neighbouring countries, which are useful for both Malaysia and Thailand as the host and the origin country respectively. Keywords: Thai immigrant entrepreneurs, Thailand, Malaysia, restaurant business, push and pull factors. Cite as: Yanai, L., Che Senik, Z., Muhamad, N. S., Abd Hamid, H., & Jamaludin, N. A. (2020). Push and pull factors influencing Thai immigrant entrepreneurs conducting business in Malaysia. Journal of Nusantara Studies, 5(2), 19-47. http://dx.doi.org/10.24200/jonus.vol5iss2pp19-47

1 October 2024 in Jurnal Institutions and Economies
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Journal Article
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NJNurul Atasha Jamaludin
Nurul Atasha Jamaludin
HZHafizah Omar Zaki
Hafizah Omar Zaki
RRRaudha Md. Ramli
Raudha Md. Ramli
SSSuhaida Herni Suffarruddin
Suhaida Herni Suffarruddin
The COVID-19 pandemic has prompted a shift in payment approaches, with a preference for e-wallets. Despite their potential, Malaysians lag in adopting e-wallets. It is necessary to gain a deeper understanding of the factors influencing e-wallet adoption, especially through Gen Z. Therefore, we conducted this study using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to explore the factors influencing e-wallet adoption among Gen Z. Interviews with eight members of Gen Z reveal that advantages like time savings and the ability to manage and monitor transactions drive the adoption of the e-wallet payment method. Emergent themes, such as government incentives and the convenience of donating, further delineate the adoption of e-wallets. The adoption of e-wallets will eventually promote sustainable consumption by replacing cash transactions and reducing carbon emissions due to the reduced physical transit of financial resources. This study enhances the UTAUT and suggests prospective avenues for the growth of e-wallets in Malaysia. Practically, the findings are advantageous for financial service providers that are enhancing their e-wallets, as well as for government initiatives to transition to a cashless society and ultimately achieve sustainable development goals.

25 May 2024 in International Journal of Religion
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Journal Article
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WJWeng Jie
Weng Jie
NJNurul Atasha Jamaludin
Nurul Atasha Jamaludin
The purpose of this review is to produce a comprehensive understanding of themes related to the role of talent management in talent migration. Hence, a scoping review of the literature is conducted and finally discovers six themes related to the topic. It can conclude that macro talent management and its impact on economy is the most popular theme in these studies. Specifically, macro talent management can optimize the positive effects of talent migration for host countries by implementing organizational-level talent management practices and national-level policy that effectively attract and retain talents, thereby enhancing a country's global competitiveness and economic development. Conversely, socioeconomic factors also have a substantial impact on macro talent management. Future research could further explore the role of socioeconomic factors on macro talent management. The findings from this review indicate the importance of talent management in talent migration, which has the potential to be advantageous for businesses, organizational researchers, and policymakers.

5 October 2015 in Systemic Practice and Action Research
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KAKhairul Akmaliah Adham
Khairul Akmaliah Adham
HKHasmiah Kasimin
Hasmiah Kasimin
NJNurul Atasha Jamaludin
Nurul Atasha Jamaludin
SGSiti Khadijah Mohd Ghanie
Siti Khadijah Mohd Ghanie
NKNor Azzatunnisak Mohd Khatib
Nor Azzatunnisak Mohd Khatib
MSMohd Fuaad Said
Mohd Fuaad Said

19 August 2026 in Future Business Journal
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BZBi Zhang
Bi Zhang
NJNurul Atasha Jamaludin
Nurul Atasha Jamaludin
Shanshan YueShanshan Yue
Shanshan Yue
XLXue Lei
Xue Lei
MWMIN WANG
MIN WANG
Small- and medium-sized enterprises (SMEs) increasingly need to reconfigure how they create, deliver, and capture value in response to digitalisation, sustainability demands, and environmental uncertainty. This study systematically reviews 162 English-language articles published in SSCI-indexed journals to integrate fragmented research on business model innovation (BMI) in SMEs. Descriptive analysis, keyword co-occurrence analysis, and article-level qualitative content analysis are combined. The findings identify four broad knowledge domains and show that 41 studies treat BMI primarily as an outcome, 44 as an organisational process, 17 as an antecedent of subsequent outcomes, and 36 as part of a combined causal relationship; a further 24 studies are descriptive or typological. Across these roles, the literature explains BMI through resource mobilisation, entrepreneurial action logics, absorptive and dynamic capabilities, experimentation, and network mobilisation. Its effects on performance, growth, resilience, internationalisation, and sustainability depend on complementary resources, implementation capabilities, stakeholder alignment, and environmental conditions. The evidence supports an adaptive and iterative interpretation of SME BMI, but direct evidence of recursive feedback remains limited. Resource constraints also have conditional effects, stimulating bricolage and focused experimentation in some circumstances while inhibiting substantive change when shortages become severe. The review provides an integrative synthesis specific to SMEs and advances digital business model innovation research by explaining how digital pressures are translated into changes in value proposition, value creation and delivery, and value capture through organisational and relational mechanisms.