Ľubomír Štrba is an Associate Professor at the Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Kosice, Slovakia. His expertise lies in geotourism and geological heritage and its assessment, geoconservation, as well as broader aspects of geology. His primary research focuses on identifying and evaluating geological heritage for the development of specialized tourism, including geotourism and mining tourism. He is also dedicated to protecting abiotic nature components and educating the public about Earth's geology, emphasizing the importance of geological heritage and geodiversity within the environment. He actively collaborates with Destination Management Organizations (DMOs), such as Visit Kosice, to advance tourism development. He is the principal and first author of the only Slovak university textbook focusing on geotourism. He is a member of the International Association for the Conservation of Geological Heritage (ProGEO) and the Slovak Geological Society (SGS).