This study examined the role of green entrepreneurial self-efficacy (GESE) through the lens of dynamic capabilities in innovation and adaptation. The research model postulated a relationship between the reconfiguration of entrepreneurial capabilities necessary to achieve a sustainable business model in the market. A structured questionnaire was adopted, validated, and disseminated among 917 entrepreneurs in Spain and Portugal (Iberian Peninsula). The findings confirmed a significant positive effect of dynamic capabilities on green and sustainable entrepreneurial intentions, mediated by self-efficacy. The study’s results indicate significant relationships between the capabilities studied, and that innovation and adaptation capabilities influence green entrepreneurial self-efficacy. These results are fundamental in guiding the market towards business models that need to be reconfigured to generate value through social impact. We offer management implications for organizations, academics, and other stakeholders, such as policymakers, so that the needs of the green market in the Iberian Peninsula can be met more efficiently.

The Internet has led to greater accessibility to data, information and, therefore, knowledge. The use of social networks arises in this context, and is the main interaction tool among generation Z. Objective: The objective of this article is to describe the factors that determine the use of social networks as an information platform by generation Z. We want to analyze their performance expectations, their effort expectations, their social influence and the facilitating conditions, based on the UTAUT model. Methodology: To this end, a univariate analysis was carried out based on frequency distributions of a selection of key questions obtained from an online survey distributed to 190 young people from private universities in Madrid. Results: The main conclusions of this descriptive research are that the university population that belongs to generation Z shows greater motivation towards being present on social networks compared to using them as a source of information. Limitations: Generation Z presents behavioral patterns that must be studied in their context to achieve a thorough analysis of their motivations on social networks. Practical implications: Disinformation is a multidimensional concept, related to facts such as disintermediation, media consumption and polarization, which can constitute a broader line of study that helps deepen media literacy. Additionally, Big data applied to European initiatives such as FactCheckEU and Fandango promote the fight against fake news by focusing on fact-checking before publishing.

La industria de la moda es la segunda más contaminante a nivel mundial, lo que hace que incorporar la responsabilidad social corporativa (RSC) en las estrategias de comunicación de las marcas sea esencial en moda de autor por su enfoque en la producción artesanal, local, y su compromiso con la durabilidad. Ante la tendencia del greenhushing, donde las marcas ocultan sus esfuerzos de sostenibilidad para evitar riesgos reputacionales, las acciones de marketing y comunicación tienen cada vez mayor protagonismo en la relación entre RSC y reputación. En concreto, las páginas web son una herramienta eficaz para promover la transparencia y construir legitimidad en el cuarto sector. Este estudio tiene como objetivos específicos analizar por primera vez en la literatura académica las estrategias de comunicación de sostenibilidad de las marcas de moda de autor en España a través de sus páginas web y evaluar las percepciones de los diseñadores españoles sobre la RSC en sus procesos empresariales. Para ello se ha utilizado como metodología un análisis de contenido de 41 páginas web de marcas que participaron en la Madrid Fashion Week (septiembre 2022 y febrero 2023) y entrevistas semi-estructuradas a sus representantes. Los resultados revelaron que el 68% de las marcas comunican sostenibilidad, aunque solo el 3,57% lo hace de manera prominente. Es decir, un 90% de las marcas sólo utilizan una o dos páginas para transmitir esta información, principalmente en formato textual. Los diseñadores enfatizaron que el verdadero cambio radica en que las personas que consumen inviertan en productos de mayor calidad y más duraderos. Para ello, señalan la necesidad de la educación en sostenibilidad en la comunicación digital, ya que existen marcas donde su modelo se basa en el triple impacto. Se recomienda a las marcas adoptar prácticas de comunicación transparente que aprovechen la sostenibilidad como ventaja competitiva.

Teleworking was just an option for many companies up to mid-2020. (1)This study examines the acceptance of teleworking practices by employees because of the covid-19 scenario from the dynamic capabilities' framework. Although this study is based on whether telework promotes dynamic capabilities within organizations, specifically absorption and adaptation capabilities, it includes other factors, such as quality of life and productivity. (2)A questionnaire has been built and distributed to 1000 Spanish workers. Data were processed by using the structural equation modeling analysis (SEM). (3) Results confirm that the model built provides a sound theoretical framework to understand and explain the practice of teleworking in a work environment, providing workers with a longer time to rest, an increase in their quality of life (4) This work can help companies understand the need to redesign telework processes based on the deployment of dynamic capabilities to achieve better results from this practice, which is no longer an option in pandemic scenarios.

This study examined the top five reference companies for Generation Z, in relation to bias and responsible Artificial Intelligence (AI). Through a literature analysis on bias and the study of Law 15/2022, of July 12 (15917/2022), comprehensive for equal treatment and non-discrimination, the key factors of the study are detected to determine whether or not companies comply from an ethical point of view. The findings confirmed that all the items analyzed are complied with except for the seals on the algorithms officially. These results are essential to guide the market towards more transparent business models, which helps companies increase the trust they transmit to society. The study offers implications, limitations and future lines of research, which focus on algorithmic literacy.

Introducción: En los últimos años, las herramientas de inteligencia artificial (IA) han comenzado a integrarse de manera significativa en el ámbito educativo, transformando la manera en que los estudiantes universitarios acceden al conocimiento y desarrollan competencias clave. Este artículo analiza la percepción que tienen los estudiantes universitarios sobre su aprendizaje al utilizar estas herramientas, abordando los factores del modelo UTAUT. Metodología: A partir de una revisión de literatura y una encuesta realizada a 108 estudiantes de grado se extraen las principales conclusiones respecto al uso y las percepciones de facilidad al utilizar la IA para sus trabajos académicos. Resultados: El análisis bibliométrico arroja que existe un aumento de la literatura en este campo a través de un análisis de co-ocurrencia se identifican las temáticas. Adicionalmente se detecta un uso superior al 90% en el uso de la IA, concretamente utilizando como herramienta Chat GPT por la percepción de facilidad, social utilidad y de accesibilidad al recurso. Discusión: Las diferencias observadas confirman los resultados obtenidos en estudios previos y ponen de relieve la necesidad de la alfabetización digital ante los retos de aprendizaje. Conclusiones: la mayoría de los estudiantes perciben que las herramientas de IA mejoran significativamente su experiencia de aprendizaje.