This study examined the role of green entrepreneurial self-efficacy (GESE) through the lens of dynamic capabilities in innovation and adaptation. The research model postulated a relationship between the reconfiguration of entrepreneurial capabilities necessary to achieve a sustainable business model in the market. A structured questionnaire was adopted, validated, and disseminated among 917 entrepreneurs in Spain and Portugal (Iberian Peninsula). The findings confirmed a significant positive effect of dynamic capabilities on green and sustainable entrepreneurial intentions, mediated by self-efficacy. The study’s results indicate significant relationships between the capabilities studied, and that innovation and adaptation capabilities influence green entrepreneurial self-efficacy. These results are fundamental in guiding the market towards business models that need to be reconfigured to generate value through social impact. We offer management implications for organizations, academics, and other stakeholders, such as policymakers, so that the needs of the green market in the Iberian Peninsula can be met more efficiently.

Smartphones have become indispensable elements of 21st-century society. However, these technological changes do not impact all groups equally, and age continues to be a clear determinant. The objective of the present work is to analyze the senior collective's level of adoption and consumption of mobile applications. After an intensive revision of the literature, the most important models and variables related to the adoption and innovation process were found. Then, a qualitative study was conducted through 5 focus groups and 11 in-depth interviews, with 53 participants between 60 and 78 years old located in Madrid. The results provide an update about the use of apps and the role of factors such as utility, user friendliness. Moreover, the results show what apps characteristics are needed for seniors to use apps and motivate faster and better integration into society and their active ageing.

The Internet has led to greater accessibility to data, information and, therefore, knowledge. The use of social networks arises in this context, and is the main interaction tool among generation Z. Objective: The objective of this article is to describe the factors that determine the use of social networks as an information platform by generation Z. We want to analyze their performance expectations, their effort expectations, their social influence and the facilitating conditions, based on the UTAUT model. Methodology: To this end, a univariate analysis was carried out based on frequency distributions of a selection of key questions obtained from an online survey distributed to 190 young people from private universities in Madrid. Results: The main conclusions of this descriptive research are that the university population that belongs to generation Z shows greater motivation towards being present on social networks compared to using them as a source of information. Limitations: Generation Z presents behavioral patterns that must be studied in their context to achieve a thorough analysis of their motivations on social networks. Practical implications: Disinformation is a multidimensional concept, related to facts such as disintermediation, media consumption and polarization, which can constitute a broader line of study that helps deepen media literacy. Additionally, Big data applied to European initiatives such as FactCheckEU and Fandango promote the fight against fake news by focusing on fact-checking before publishing.