Marin Milković

Dr. Marin Milković


Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 July 2025 in Information
Verified
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EĐElena Đerić
Elena Đerić
Domagoj FrankDomagoj Frank
Domagoj Frank
MMMarin Milković
Marin Milković
Generative AI (GenAI) tools, including ChatGPT, Microsoft Copilot, and Google Gemini, are rapidly reshaping higher education by transforming how students, educators, and researchers engage with learning, teaching, and academic work. Despite their growing presence, the adoption of GenAI remains inconsistent, largely due to the absence of universal guidelines and trust-related concerns. This study examines how trust, defined across three key dimensions (accuracy and relevance, privacy protection, and nonmaliciousness), influences the adoption and use of GenAI tools in academic environments. Using survey data from 823 participants across different academic roles, this study employs multiple regression analysis to explore the relationship between trust, user characteristics, and behavioral intention. The results reveal that trust is primarily experience-driven. Frequency of use, duration of use, and self-assessed proficiency significantly predict trust, whereas demographic factors, such as gender and academic role, have no significant influence. Furthermore, trust emerges as a strong predictor of behavioral intention to adopt GenAI tools. These findings reinforce trust calibration theory and extend the UTAUT2 framework to the context of GenAI in education. This study highlights that fostering appropriate trust through transparent policies, privacy safeguards, and practical training is critical for enabling responsible, ethical, and effective integration of GenAI into higher education.

1 December 2018 in Tehnicki vjesnik - Technical Gazette
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SVSiniša Vilke
Siniša Vilke
Ljudevit KrpanLjudevit Krpan
Ljudevit Krpan
MMMarin Milković
Marin Milković
The problem of road route evaluation in the process of planning and designing is reduced to making a decision regarding route selection which is preceded by a detailed analysis of each potential alternative assessed by experts. The aim...

1 January 2019 in Economic Research-Ekonomska Istraživanja
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DKDamira Keček
Damira Keček
VBValter Boljunčić
Valter Boljunčić
MMMarin Milković
Marin Milković
Information and Communication Technology (ICT) has a significant role in the growth and development of almost every national economy. The aim of this paper is to estimate the overall contribution of final expenditures on ICT goods and services on the domestic output and imports of Croatia in terms of gross value added (GVA) and employment. In order to quantify the direct, indirect and induced effects of final expenditures on ICT goods and services to the overall Croatian economy, input-output (IO) analysis is applied. The results of the empirical analysis show that of all three categories of total final uses, the final consumption expenditure on ICT goods and services recorded the highest total contribution in terms of GVA and in terms of employment. The final consumption expenditure of households had the most important role in generating GVA and employment, while the impact of government and non-profit organisations serving households expenditures was limited. At the activity section level, the majority of GVA and the number of jobs were generated in the activity section J – Information and Communication. The total number of employees induced by final expenditures on goods and services produced by the ICT sectors is estimated at 2.8%. The ICT sectors contributed to the total Croatian GVA in a range higher than 4.5%.

23 June 2020 in Medijska istraživanja
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MMMarin Milković
Marin Milković
JSJasminka Samardžija
Jasminka Samardžija
MOMira Ognjan
Mira Ognjan
U ovom se članku daje pregledan uvid u dosadašnju primjenu blockchain tehnologije u medijskoj ekologiji iz znanstvenog diskursa. Cilj rada je istražiti trenutno stanje blockchain tehnologije i njezine primjene u medijima posebice na području medijske ekologije, zaštite i unovčenja autorskih prava u digitalnim medijima. Pregledom i analizom suvremenih znanstvenih istraživanja o blockchain tehnologiji moguće je zaključiti da bi blockchain tehnologija mogla doprinijeti rješavanju brojnih problema medijske ekologije počevši od lažnih vijesti, narušenih autorskih prava, netransparentne monetizacije autorskih prava te skrivene propagande. Ova tehnologija, kreatorima medijskih sadržaja, nameće odgovornost za objavljene medijske sadržaje jer je u svakom trenutku moguće utvrditi izvor sadržaja kao i povijest izmjena sadržaja koju nije moguće brisati niti modificirati. Zahvaljujući blockchain tehnologiji, u svakom je trenutku moguće nedvojbeno utvrditi tko je autor medijskog sadržaja i opseg korištenja autorskog djela. Kroz pametne ugovore moguće je regulirati sve aspekte autorskih prava. Zahvaljujući blockchainu i tehnologiji mikroplaćanja autori imaju mogućnost unovčavanja svojih autorskih prava sukladno opsegu korištenja autorskih djela. Kako se ovaj pregledni rad temelji na akademskim izvorima podataka, u budućim istraživanjima bilo bi interesantno analizirati i sistematizizirati mogućnosti aplikacija temeljenih na blockchain tehnologiji koje se uspješno primjenjuju u medijskoj industriji, a do sada još nisu prijavljene u znanstvenoj literaturi

12 October 2023 in Tehnički glasnik
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AHAnica Hunjet
Anica Hunjet
MMMarin Milković
Marin Milković
NŠNikolina Topolko Špoljar
Nikolina Topolko Špoljar
Scientific productivity makes for an important indicator to all scientific institutions and professionally recognized scientists. Scientific activity is of particular interest to Republic of Croatia, as it holds a special place in the international (...

15 February 2026 in Tehnicki vjesnik - Technical Gazette
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AHAnica Hunjet
Anica Hunjet
MMMarin Milković
Marin Milković
NTNikolina Topolko
Nikolina Topolko
The system for awarding scientific and artistic grants at the University North serves as a key strategic instrument for advancing research and artistic productivity while strengthening the University's institutional recognition. By applying clearly d...