Jasminka Samardžija

Dr. Jasminka Samardžija

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Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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23 June 2020 in Medijska istraživanja
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MMMarin Milković
Marin Milković
JSJasminka Samardžija
Jasminka Samardžija
MOMira Ognjan
Mira Ognjan
U ovom se članku daje pregledan uvid u dosadašnju primjenu blockchain tehnologije u medijskoj ekologiji iz znanstvenog diskursa. Cilj rada je istražiti trenutno stanje blockchain tehnologije i njezine primjene u medijima posebice na području medijske ekologije, zaštite i unovčenja autorskih prava u digitalnim medijima. Pregledom i analizom suvremenih znanstvenih istraživanja o blockchain tehnologiji moguće je zaključiti da bi blockchain tehnologija mogla doprinijeti rješavanju brojnih problema medijske ekologije počevši od lažnih vijesti, narušenih autorskih prava, netransparentne monetizacije autorskih prava te skrivene propagande. Ova tehnologija, kreatorima medijskih sadržaja, nameće odgovornost za objavljene medijske sadržaje jer je u svakom trenutku moguće utvrditi izvor sadržaja kao i povijest izmjena sadržaja koju nije moguće brisati niti modificirati. Zahvaljujući blockchain tehnologiji, u svakom je trenutku moguće nedvojbeno utvrditi tko je autor medijskog sadržaja i opseg korištenja autorskog djela. Kroz pametne ugovore moguće je regulirati sve aspekte autorskih prava. Zahvaljujući blockchainu i tehnologiji mikroplaćanja autori imaju mogućnost unovčavanja svojih autorskih prava sukladno opsegu korištenja autorskih djela. Kako se ovaj pregledni rad temelji na akademskim izvorima podataka, u budućim istraživanjima bilo bi interesantno analizirati i sistematizizirati mogućnosti aplikacija temeljenih na blockchain tehnologiji koje se uspješno primjenjuju u medijskoj industriji, a do sada još nisu prijavljene u znanstvenoj literaturi

31 December 2023 in Medijska istraživanja
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LRLorena Rosean
Lorena Rosean
JMJennifer Matić
Jennifer Matić
JSJasminka Samardžija
Jasminka Samardžija
The research examines the relationship between personality types and the inclination to use dating apps in the context of establishing long-term relationships. Specifically, it quantitatively tests whether there is a correlation between millennials’...

19 September 2025 in European Conference on Innovation and Entrepreneurship
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JSJasminka Samardžija
Jasminka Samardžija
TMTijana Matovic
Tijana Matovic
KWKevin Walker
Kevin Walker
Entrepreneurship is a critical driver of economic development in emerging economies like Montenegro. However, structural challenges, including fragmented access to funding, bureaucratic inefficiencies, and uneven entrepreneurial education, continue to hinder small business growth. Prior studies using Ajzen’s Theory of Planned Behavior (TPB) and the Global Entrepreneurship Monitor (GEM) framework have predominantly focused on student samples. While valuable, such studies often overlook real-world barriers non-student entrepreneurs face, such as regulatory burdens, informal financing, and post-launch instability. This gap is especially relevant in Montenegro, where structural inefficiencies remain underexamined yet heavily impact entrepreneurial action. This study evaluates Montenegro’s entrepreneurial ecosystem by integrating structural factors (government policy, funding, and entrepreneurial education) and personal motivations (attitudes, social norms, perceived behavioural control) through the TPB and GEM frameworks. Public awareness is examined as a factor linking institutional support to entrepreneurial outcomes. A survey of 189 Montenegrin citizens—sampled through non-student random and convenience methods—was used to test the hypotheses on the relationships embedded in the study’s model that connects structural factors and the TPB. The paper’s findings validate its model in that perceived behavioural control (H2), personal attitudes (H1), and subjective norms (H3) significantly influence entrepreneurial intentions. Additionally, structural elements—public policy (H5), entrepreneurial education (H4), and financing options (H6)—significantly influence perceived behavioural control, personal attitudes, and subjective norms, respectively. Public awareness also emerged as an important mediating factor; respondents already engaged in entrepreneurship reported greater familiarity with available resources, correlating with stronger entrepreneurial intentions. The validated model suggests that Montenegro has a bright entrepreneurial future if it can address deficiencies in structural factors. Limitations include a modest sample size and reliance on self-reported data within a geographically limited population, which may affect generalizability. Future research should expand demographic diversity, apply longitudinal designs, and incorporate mixed methods to validate results. This study contributes to understanding entrepreneurship in developing contexts by demonstrating how structural and psychological factors interact. Practical implications include launching targeted awareness campaigns, improving policy communication, and embedding entrepreneurship education in curricula.

1 March 2026 in INTED Proceedings
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JSJasminka Samardžija
Jasminka Samardžija
MŽMartin Žagar
Martin Žagar

27 January 2025 in Obrazovanje za poduzetništvo - E4E
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JSJasminka Samardžija
Jasminka Samardžija
Startups drive innovation but face funding and expansion challenges, which EU funding aims to address. A research gap exists in evaluating the long-term performance of EU-funded startups, particularly in measuring growth rates, survival rates, and market expansion. The study investigates the research question: To what extent do EU funding programs impact the growth and sustainability of startups across member states? Research hypothesis: (H1) EU funding significantly improves the growth and sustainability of startups, and (H2) significant regional disparities exist, with Northern and Western Europe benefiting more than Eastern and Southern regions. Both hypotheses were confirmed. A quantitative methodology using secondary data sources assessed performance indicators before and after funding. EU funding positively influences startup growth, improving revenue, employment, and sustainability but with persistent regional disparities. The study’s limitations include limited qualitative insights, while recommending region-specific EU funding strategies for balanced growth.