This article investigates the perspectives of Romanian academics on implementing Artificial Intelligence (AI) in Higher Education (HE). The article analyzes the pros and cons of AI in HE, based on the views of eighteen academics from five Romanian universities. There is a large and heated debate about the proliferation of AI in many domains, with strong supporters and determined deniers. Studies that research the implications of AI enrich the evidence-based literature on the advantages, disadvantages, threats, or opportunities that AI creates for us, for businesses, or for societies. Though many aspects are still less well known, attitudes toward AI are still under construction. HE is a domain where the implications of AI create passionate discussions. HE is, eventually, the sector that shapes the masterminds of societies’ leaders. There is a quest to find the perspectives of those who will apply AI, who will work with or for AI, and those who are opposed to or in favor of implementing AI in HE. The conclusions revealed by this study are in line with similar studies that exist in the literature. The positive aspects of AI implementation in HE are related, in the view of academics, to gains in the learning–teaching process, improvements in students skills and competences, better inclusion, and greater efficiency in administrative costs. Similarly, the negative aspects revealed by the research are linked to psychosocial effects, data security, ethical aspects, and unemployment threats. However, there are some aspects (mostly negative) related to implementing AI in HE that are less exposed by the interviewed academics, which are mostly related to the costs and efforts of implementing AI in HE. The possible explanation of this situation is related to the lack of strategic vision on what, in fact, the implementation of AI in HE means, what this process involves, and the fact that digitalization in Romanian universities (as well as in the Romanian economy) is in its infancy. The contribution of the results of this research is mainly empirical and practical. These opinions should be used as resources for managers of HE institutions to develop better policies concerning the implementation of AI in HE and for strategic vision toward AI, with the ultimate purpose of achieving progress and prosperity for the entire society.

Emerging technologies present significant challenges for society as a whole. Among these, Artificial Intelligence (AI) stands out for its transformative potential, with the capacity to fundamentally reshape human thought, behavior, and lifestyle. This article seeks to explore the business-oriented perspective on how AI should be approached in Higher Education (HE) in order to serve the commercial objectives of companies. The motivation for this inquiry stems from recurrent criticisms directed at HE institutions, particularly their perceived inertia in adopting innovations, resistance to change, and delayed responsiveness to evolving labor market demands. In this context, the study examines what businesses deem essential for universities to provide in the context of AI familiarity and examines how companies envision future collaboration between the business sector and Higher Education institutions in using AI for business applications. Adopting a qualitative research methodology, this study conducted interviews with 16 middle-management representatives from international corporations operating across diverse industries. The data were analyzed using Gioia’s methodology, which facilitated a structured identification of first-order concepts, second-order themes, and aggregate dimensions. This analytical framework enabled a nuanced understanding of business expectations regarding the role of HE institutions in preparing graduates capable of meeting economic and commercial imperatives under the pressure of AI diffusion.