Rodica  Milena Zaharia

Dr. Rodica Milena Zaharia

Department of International Business and Economics, The Bucharest University of Economic Studies, 010374 Bucharest, Romania

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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5 May 2023 in Societies
Verified
Journal Article
Open access
PDF file
APAlina Daniela Pisica
Alina Daniela Pisica
TETudor Edu
Tudor Edu
RZRodica Milena Zaharia
Rodica Milena Zaharia
RZRazvan Zaharia
Razvan Zaharia
This article investigates the perspectives of Romanian academics on implementing Artificial Intelligence (AI) in Higher Education (HE). The article analyzes the pros and cons of AI in HE, based on the views of eighteen academics from five Romanian universities. There is a large and heated debate about the proliferation of AI in many domains, with strong supporters and determined deniers. Studies that research the implications of AI enrich the evidence-based literature on the advantages, disadvantages, threats, or opportunities that AI creates for us, for businesses, or for societies. Though many aspects are still less well known, attitudes toward AI are still under construction. HE is a domain where the implications of AI create passionate discussions. HE is, eventually, the sector that shapes the masterminds of societies’ leaders. There is a quest to find the perspectives of those who will apply AI, who will work with or for AI, and those who are opposed to or in favor of implementing AI in HE. The conclusions revealed by this study are in line with similar studies that exist in the literature. The positive aspects of AI implementation in HE are related, in the view of academics, to gains in the learning–teaching process, improvements in students skills and competences, better inclusion, and greater efficiency in administrative costs. Similarly, the negative aspects revealed by the research are linked to psychosocial effects, data security, ethical aspects, and unemployment threats. However, there are some aspects (mostly negative) related to implementing AI in HE that are less exposed by the interviewed academics, which are mostly related to the costs and efforts of implementing AI in HE. The possible explanation of this situation is related to the lack of strategic vision on what, in fact, the implementation of AI in HE means, what this process involves, and the fact that digitalization in Romanian universities (as well as in the Romanian economy) is in its infancy. The contribution of the results of this research is mainly empirical and practical. These opinions should be used as resources for managers of HE institutions to develop better policies concerning the implementation of AI in HE and for strategic vision toward AI, with the ultimate purpose of achieving progress and prosperity for the entire society.

24 December 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
Alexandrina Maria PauceanuAlexandrina Maria Pauceanu
Alexandrina Maria Pauceanu
OAOnise Alpenidze
Onise Alpenidze
TETudor Edu
Tudor Edu
RZRodica Milena Zaharia
Rodica Milena Zaharia
What factors influence students to start their own business? What are the implications at the university level? This paper aims to answer to these questions and investigates, at a micro level (university), the motivation for entrepreneurial intentions among students in 10 universities from the United Arab Emirates (UAE). An online inquiry has been conducted among 500 students between April and June 2018, and 157 fully completed questionnaires were retained. Factor Analysis with Varimax (with Kaizer Normalization) rotation and logistic regression were used to identify what factors motivate students to start their own business and, from those factors, which one is determinant in this decision. Also, age and parental self-employment status were used to determine the influence of these factors. Four factors have been identified as determinants for students to start their own business: entrepreneurial confidence, entrepreneurial orientation, university support for entrepreneurship, and cultural support for entrepreneurship. Surprisingly, the only factor significantly correlated with the intention in starting a business is entrepreneurial confidence. This factor becomes even stronger when it is associated with age (20–25 years old) and parents’ self-employment status. These conclusions involve specific challenges on the university level, related to the role of entrepreneurial education and on country level, in link with the effectiveness of governmental programs to enhance entrepreneurial endeavours. Further research can explore and test these findings on a representative sample for the UAE, and for other countries.

18 October 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
Rodney DuffettRodney Duffett
Rodney Duffett
TETudor Edu
Tudor Edu
NHNorbert Haydam
Norbert Haydam
INIliuta-Costel Negricea
Iliuta-Costel Negricea
RZRodica Milena Zaharia
Rodica Milena Zaharia
The study focuses on green competitive advantage from a multi-dimensional perspective, investigating the impact of green marketing tools and company descriptive variables on these dimensions. The data were collected from small, medium and micro enterprises (SMME) from Western Cape/South Africa, an area marked by long-term water consumption restrictions. A qualitative approach was considered for variable tailoring to the SMMEs’ peculiarities, followed by a quantitative study, employing a sample of 237 companies, for testing each competitive advantage dimension against the established green marketing tools and company descriptive variables using logistic regressions. Each competitiveness variable was explained by at least one green marketing tool. Donating money and/or allocating time for environmental purposes explained three dependent variables, while selling biodegradable/recycled/refurbished products had an inverse relationship with two of them. Business type and number of operational years had a significant impact on three dimensions. This study enriches the literature by using green competitive advantage dimensions and not a latent factor, analyzing the impact of company descriptive variables as explanatory variables and prompting green strategies for small and medium businesses. The model could be improved by tests in other geographic areas, including green distribution and price variables and other descriptive factors (turnover, responsible investment and internationalization).

18 October 2021 in Economic Research-Ekonomska Istraživanja
Verified
Journal Article
Open access
TETudor Edu
Tudor Edu
CNCostel Negricea
Costel Negricea
RZRazvan Zaharia
Razvan Zaharia
RZRodica Milena Zaharia
Rodica Milena Zaharia
This study aims to identify factors influencing student transition to online education (STOE) during the COVID19 pandemic in Romania. Although Romania boasts high internet speed, accessibility and affordability, online education is in its infancy. Academic experience variables found in the literature were narrowed into five factors through exploratory factor analysis, and regressed together with online platform and demographic variables to measure their impact on STOE. 565 business students from all academic levels were surveyed. The study uncovered direct and inverse relationships between the five groups of factors, platform functionality, enrolment level and place of residence, and STOE. Findings are relevant to academics and university managers for improving online education.

9 October 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
SBSEBASTIAN BURDUJA
SEBASTIAN BURDUJA
RZRodica Milena Zaharia
Rodica Milena Zaharia
Business-to-business (B2B) corruption, also known as private corruption, refers to unethical or illicit activities between private parties, without the direct participation of the state. Existing literature on the topic, while still limited, has taken several avenues, from qualitative studies to perception-based surveys and research experiments. Upon reviewing key studies and their findings, this article concentrates on research questions related to: business people’s perceptions on the determinants that favor B2B corruption in Romania, consequences of the phenomenon, and potential solutions. Findings are based on primary data collected through a 2019 questionnaire administered to 120 business leaders in Romania. Results confirm earlier studies’ findings that general context, malfunction of the institutions, and mentality favor B2B corruption, and that there is a lack of consensus among the business community on how to recognize and deal with various forms of B2B corruption, despite the widely spread belief that B2B corruption negatively affects business activities. Also, both internal and external solutions are considered to work against B2B corruption. The current article also opens new avenues in the literature, showing that: the probability to face B2B corruption increases with business leaders’ professional experience; preferences on how to deal with corruption cases vary based on a firm’s capital structure (domestic vs. foreign), reflecting the importance of organizational culture; and business leaders overwhelmingly want to fight against B2B corruption through both internal and external measures. Substantial progress, however, will require a proper common understanding by the private sector of what constitutes B2B corruption, including its causes, consequences, and remedies.

27 October 2023 in The International Journal of Management Education
Verified
Journal Article
Closed access
LPLutz Preuss
Lutz Preuss
HEHeather Elms
Heather Elms
RKRoman Kurdyukov
Roman Kurdyukov
UGUrša Golob
Urša Golob
RZRodica Milena Zaharia
Rodica Milena Zaharia
LTLucie Tomancová
Lucie Tomancová