Standard chlorophyll-a (chl-a) algorithms, which rely on Moderate Resolution Imaging Spectro-radiometer (MODIS) data aboard the Aqua satellite, usually show different performances depending on the area under consideration. In this paper, we assessed their accuracy in retrieving the chl-a concentration in the Basilicata Ionian Coastal waters (Ionian Sea, South of Italy). The outputs of one empirical (Med-OC3) and two semi-analytical algorithms, the Garver–Siegel–Maritorena (GSM) and the Generalized Inherent Optical Properties (GIOP) model, have been compared with ground measurements acquired during three different measurement campaigns. The achieved results prove the poor accuracy (adjusted R² value of 0.12) of the investigated empirical algorithm and, conversely, the good performance of semi-analytical algorithms (adjusted R² ranging from 0.74 to 0.79). The co-existence of Coloured Dissolved Organic Matter (CDOM) and Non-Algal Particles (NAP) has likely determined large errors in the reflectance ratios used in the OCx form algorithms. Finally, a local scale assessment of the bio-optical properties, on the basis of the in situ dataset, allowed for the definition of an operational local scale-tuned version of the MODIS chl-a algorithm, which assured increased accuracy (adjusted R² value of 0.86). Such a tuned algorithm version can provide useful information which can be used by local authorities within regional management systems.