Purpose—The purpose of this study is to examine the relationship between climate change beliefs, personal environmental norms and environmentally conscious behaviour. This study also investigates how the relationship between climate change beliefs and environmentally conscious behaviour is mediated by environmental identity. Design/methodology/approach—A survey conducted online involving 564 Australians informs the findings. Data analysis is performed using AMOS, a structural equation modelling package. Findings—This study finds strong positive relationships between climate change beliefs, personal environmental norms and environmentally conscious behaviour. The relationship between climate change beliefs and environmentally conscious behaviour is partially mediated by environmental identity. In addition, this study also finds that the relationships between personnel environmental norms, and environmental identity and environmentally conscious behaviour are partially mediated by climate change beliefs. Further, both personal environmental norms and climate change beliefs play stronger roles than environmental identity in environmentally conscious behaviour. Originality—This study engages in a scholarly conversation which claims the predictability of personal environmental norms in environmentally conscious behaviour. It adds value by establishing boundary conditions to some conversations in the field of study that claim environmental identity can be a better predictor of environmentally conscious behaviour. Research implications and limitations—This study postulates an integrated framework of value, beliefs and norms and the norm activation model to investigate environmentally conscious behaviour. This study findings are limited to a survey which involved an Australian sample. Practical implications—This study provides valuable implications for environmentally conscious businesses and policy makers. This study stresses the importance of highlighting climate change beliefs to enhance increased environmentally conscious behaviour engagement. It is, however, strongly recommended to focus on personal environmental norms as well because they play a stronger role in environmentally conscious behaviour engagement than climate change beliefs and strengthen climate change beliefs. This is important especially when conversations on the adverse effects of climate change and strategies to combat them are clouded by some political debates.

This paper systematically reviews previous studies on the dark tourism experience by utilising the theory-context-characteristics-methodology (TCCM) based approach. The review shows that only half of existing studies use pre-defined theoretical frameworks, and other studies do not report any theories (T); there is a lack of understanding about tourists’ experience from the lighter end of the dark tourism spectrum compared with the darker end (C); most dark tourism destinations generate an emotional experience rather than a cognitive experience (C) and qualitative research approaches are employed more than quantitative approaches (M). Finally, this study suggests future research direction using a TCCM lens.

This study investigates how the relationship between environmental values (anthropocentric, biospheric and egobiocentric) and green product purchase intention is mediated by environmental identity. Asurvey conducted online involving 564 Australians informs the findings. Data analysis is performed using AMOS, a structural equation modelling package. Out of the three environmental values, egobiocentric values have the strongest influence on environmental identity followed by anthropocentric values, whilst biospheric values do not affect environmental identity. Whilst environmental identity fully mediates the relationship between anthropocentric and egobiocentric values and green product purchase intention, it does not mediate the relationship between biospheric values and green product purchase intention. Biospheric values have a direct relationship with green product purchase intention. The study provides valuable insights on developing green marketing strategies by revealing that unlike individuals with anthropocentric and egobiocentric values, individuals with biospheric values cannot be promoted to purchase green products as a form of environmental identity expression.

In the wake of the significant impact of the COVID‐19 pandemic on industries and societies worldwide, the world has transitioned into a new normal marked by increased susceptibility to disruptive, volatile, uncertain, complex, and ambiguous (DVUCA) events. In this new normal, panic buying has proliferated into a pervasive global consumer behavior, rendering far‐reaching implications on economies and societies worldwide and thus necessitating thorough investigation. Existing literature on panic buying is constrained by two noteworthy limitations: firstly, the scarcity of studies that delineate the commercial impact of panic buying, and secondly, the dearth of longitudinal data in panic buying research. Addressing these gaps, this study employs longitudinal multi‐sourced monthly and seasonally adjusted secondary data comprising retail revenue of supermarkets and grocery stores and related COVID‐19 indicators in Australia to establish a case of panic buying and examine its commercial impact. Using 10 generalized least squares and two‐stage least squares regressions, we observe a positive, statistically significant relationship between the intensity of external crises and retail revenue, even when accounting for control and instrumental variables. Specifically, the increasing number of COVID‐19 new cases was found to produce a positive and significant effect on supermarket and grocery store revenue, with each new case contributing AU $0.02 million. Therefore, the present study contributes alternative evidence from the field that not only reaffirms the effect of externalities such as COVID‐19 in stimulating panic buying among consumers, but also highlights, for the first time, the commercial value of panic buying. The marketing implications of these findings in the new normal are also discussed.