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The use of conference services on university campuses has grown in recent years. Focusing on three university conference centers in Southern California in the United States, this study explores innovative practices, tools, and strategies that sales and marketing teams can use to attract potential clients to campus facilities. A Delphi method with a panel of eight sales and marketing experts from three university conference centers was used to examine tools and strategies used by university conference centers. The findings reveal that email marketing, tradeshows, and social media are effective marketing tools to show that universities are an economical option for meeting planners, providing meeting attendees with the college atmosphere that they would not receive at a hotel. Detailed implications of results are discussed.
Madeline Samuel; Hyunsuk Choi; Haesang Kang; Myong Lee. Sustainable Event Planning: An Exploration of University Conference Centers. Sustainability 2021, 13, 7194 .
AMA StyleMadeline Samuel, Hyunsuk Choi, Haesang Kang, Myong Lee. Sustainable Event Planning: An Exploration of University Conference Centers. Sustainability. 2021; 13 (13):7194.
Chicago/Turabian StyleMadeline Samuel; Hyunsuk Choi; Haesang Kang; Myong Lee. 2021. "Sustainable Event Planning: An Exploration of University Conference Centers." Sustainability 13, no. 13: 7194.
Many recent studies with the topic of innovative technologies have been executed in the viewpoint of adoption/readiness of one specific cutting-edge technology in the hospitality industry. Unlike with the existing studies, the present research comprehensively dealt with consumers’ perceived performance of a smart hotel and explored its influence on the formation of attitude and word-of-mouth intention. Furthermore, this study encompassed drivers of technology readiness (optimism and innovativeness) as critical moderators. Our analysis results confirmed that the perceived performance of a smart hotel is essential in generating individuals’ favorable attitudes and positive word-of-mouth intentions. The moderating roles of optimism and innovativeness were also found in the link between perceived performance and attitude. Theoretical value and managerial contributions were discussed through unpinning the structural relationships among study variables in the smart hotel context.
Jinkyung Jenny Kim; Myong Jae Lee; Heesup Han. Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance, Attitude, and Technology Readiness on Word-of-Mouth. International Journal of Environmental Research and Public Health 2020, 17, 7455 .
AMA StyleJinkyung Jenny Kim, Myong Jae Lee, Heesup Han. Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance, Attitude, and Technology Readiness on Word-of-Mouth. International Journal of Environmental Research and Public Health. 2020; 17 (20):7455.
Chicago/Turabian StyleJinkyung Jenny Kim; Myong Jae Lee; Heesup Han. 2020. "Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance, Attitude, and Technology Readiness on Word-of-Mouth." International Journal of Environmental Research and Public Health 17, no. 20: 7455.
Even though the career expo is an important career engagement initiative for hospitality management programs, it has been under-researched in hospitality education. Hence, this study investigated the underlying quality dimensions of hospitality career expos and their impact on student satisfaction. A total of 319 useable student responses were collected from 11 hospitality programs. Five quality dimensions of hospitality career expos were identified through exploratory factor analysis. The results of multiple regression analysis indicated that four out of five career expo factors (exhibitor performance, pre-event service, event organization, and job information) have a significant impact on student satisfaction with career expos. Detailed implications for event organizers and hospitality management programs are discussed.
Myong Jae (M.J.) Lee; Patrick C. Lee; Lea R. Dopson; Sungsik Yoon. What dimensions of career expos have the most impact on student satisfaction? Journal of Hospitality, Leisure, Sport & Tourism Education 2020, 27, 100263 .
AMA StyleMyong Jae (M.J.) Lee, Patrick C. Lee, Lea R. Dopson, Sungsik Yoon. What dimensions of career expos have the most impact on student satisfaction? Journal of Hospitality, Leisure, Sport & Tourism Education. 2020; 27 ():100263.
Chicago/Turabian StyleMyong Jae (M.J.) Lee; Patrick C. Lee; Lea R. Dopson; Sungsik Yoon. 2020. "What dimensions of career expos have the most impact on student satisfaction?" Journal of Hospitality, Leisure, Sport & Tourism Education 27, no. : 100263.
As the competition for recruiting hospitality management students increases among major hospitality management programs in the United States, updating programs based on student needs has become integral to program success. This study explored student perceptions of hospitality education quality in the United States and compared international and domestic student perceptions of 29 education quality attributes in five areas: student support, industry networking, innovative curriculum, learning environment, and program credential. A total of 329 usable responses including 69 responses from international students were collected at four hospitality management programs for data analysis. Overall, study results indicated that domestic students rated all five areas significantly higher than international students. However, some notable differences were found in the relative importance of education quality areas and individual education quality attributes between the two groups. Domestic students chose the industry network as the second most important area of education quality after student support, while international students rated the innovative curriculum as one of top two important quality areas. Detailed implications are discussed for program administrators and faculty.
Myong Jae Lee; Haesang Kang; Hyunsuk Choi; Joong-Won Lee; David Olds. Students’ perceptions of hospitality education quality in the United States higher education: Domestic versus international students. Journal of Hospitality, Leisure, Sport & Tourism Education 2019, 25, 100212 .
AMA StyleMyong Jae Lee, Haesang Kang, Hyunsuk Choi, Joong-Won Lee, David Olds. Students’ perceptions of hospitality education quality in the United States higher education: Domestic versus international students. Journal of Hospitality, Leisure, Sport & Tourism Education. 2019; 25 ():100212.
Chicago/Turabian StyleMyong Jae Lee; Haesang Kang; Hyunsuk Choi; Joong-Won Lee; David Olds. 2019. "Students’ perceptions of hospitality education quality in the United States higher education: Domestic versus international students." Journal of Hospitality, Leisure, Sport & Tourism Education 25, no. : 100212.
This empirical study investigated educational restaurant operators’ perspectives of green practices using importance-performance analysis. From the literature review, panel discussion, and a pilot study, a total of 32 green attributes in seven major categories were developed for the main survey. Based on 54 valid responses collected, the importance-performance analysis (IPA) was conducted. The results indicate that educational restaurants must keep up the good work of green practices in the pollution prevention category and improve green aspects in the category of water energy conservation. Detailed implications of green practices for restaurant operators are discussed.
Myong Jae (Mj) Lee; Haesang Kang; Hyunsuk Choi; David Olds. Managerial Attitudes towards Green Practices in Educational Restaurant Operations: An Importance-Performance Analysis. Journal of Hospitality & Tourism Education 2019, 32, 142 -155.
AMA StyleMyong Jae (Mj) Lee, Haesang Kang, Hyunsuk Choi, David Olds. Managerial Attitudes towards Green Practices in Educational Restaurant Operations: An Importance-Performance Analysis. Journal of Hospitality & Tourism Education. 2019; 32 (3):142-155.
Chicago/Turabian StyleMyong Jae (Mj) Lee; Haesang Kang; Hyunsuk Choi; David Olds. 2019. "Managerial Attitudes towards Green Practices in Educational Restaurant Operations: An Importance-Performance Analysis." Journal of Hospitality & Tourism Education 32, no. 3: 142-155.
Hospitality and tourism career fairs help recruiters identify prospective hires through face-to-face interactions with students. Moreover, students can learn more about different employment opportunities and career paths within the industry. While research has explored the perceptions of recruiters toward career fairs, student perspectives remain under-researched. This study explores the student perceptions of importance and performance of hospitality and tourism career fairs. A total of 305 usable responses were collected from students who participated in a hospitality and tourism career fair within the last 12 months. The collected data were analyzed using the importance-performance analysis (IPA). Results showed a gap between the perceived importance of the event among students and the performance of the event. Discussion of how to address this gap is included, so students can reap the full benefits of career fair.
Myong Jae Lee; Patrick Lee; Belinda De Villa-Lopez. Hospitality and tourism career fairs: how important are they and how well do they work? Journal of Teaching in Travel & Tourism 2019, 19, 326 -340.
AMA StyleMyong Jae Lee, Patrick Lee, Belinda De Villa-Lopez. Hospitality and tourism career fairs: how important are they and how well do they work? Journal of Teaching in Travel & Tourism. 2019; 19 (4):326-340.
Chicago/Turabian StyleMyong Jae Lee; Patrick Lee; Belinda De Villa-Lopez. 2019. "Hospitality and tourism career fairs: how important are they and how well do they work?" Journal of Teaching in Travel & Tourism 19, no. 4: 326-340.
This study examines the impact of advertising to determine whether advertising expenditure after economic shocks is associated with hospitality firm performance. Using the ordinary least squares (OLS) regression models for the earnings response coefficient study, we found that firm performance was positively related to hospitality firms that spent more on advertising immediately after a global financial crisis. Furthermore, this research revealed that long-term performance among hospitality firms was associated with increased advertising expenses after a global financial crisis. These findings have practical implications, providing hospitality industry managers with advertising guidelines to develop resilience during financial setbacks caused by economic shocks.
Taewoo Kim; Hyunsuk Choi; Chanho Song; Myong Jae (Mj) Lee. Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry. Journal of Hospitality Marketing & Management 2019, 28, 1010 -1031.
AMA StyleTaewoo Kim, Hyunsuk Choi, Chanho Song, Myong Jae (Mj) Lee. Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry. Journal of Hospitality Marketing & Management. 2019; 28 (8):1010-1031.
Chicago/Turabian StyleTaewoo Kim; Hyunsuk Choi; Chanho Song; Myong Jae (Mj) Lee. 2019. "Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry." Journal of Hospitality Marketing & Management 28, no. 8: 1010-1031.
With the limited current research about eco-friendly electric airplanes, this research was designed to investigate the formation of customers' pro-environmental intentions to use and recommend electric airplanes. A quantitative approach with structural equation modeling was used. Our empirical findings revealed that eco-concerns, anticipated affects, social norm, and sense of obligation to take pro-environmental actions played a vital role in generating intentions, and the proposed conceptual framework comprising these variables satisfactorily accounted for the total variance in intentions. Positive anticipated emotions and sense of obligation to take pro-environmental actions acted as mediators. Moral obligation and social norm were of greatest importance in determining purchase and recommendation intentions, respectively. Moreover, the test for metric invariance revealed that the role of moral obligation in determining recommendation intention was maximized when green product involvement level was high. Our results offered a sufficient understanding of customer decision-making process for eco-friendly electric airplanes.
Heesup Han; Myong Jae Lee; Bee-Lia Chua; Wansoo Kim. Triggers of traveler willingness to use and recommend eco-friendly airplanes. Journal of Hospitality and Tourism Management 2019, 38, 91 -101.
AMA StyleHeesup Han, Myong Jae Lee, Bee-Lia Chua, Wansoo Kim. Triggers of traveler willingness to use and recommend eco-friendly airplanes. Journal of Hospitality and Tourism Management. 2019; 38 ():91-101.
Chicago/Turabian StyleHeesup Han; Myong Jae Lee; Bee-Lia Chua; Wansoo Kim. 2019. "Triggers of traveler willingness to use and recommend eco-friendly airplanes." Journal of Hospitality and Tourism Management 38, no. : 91-101.
Purpose This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined. Design/methodology/approach Quantitative data collection including a survey was used. A structural equation modeling was used for data analysis. Findings The results showed that the proposed conceptual framework provided sufficiently explained travelers’ post-purchase intentions for airport duty-free shopping. Hedonic value and trust in airport duty-free shopping were of greatest importance in determining intentions. The quality of products and physical environment also showed relative importance among cognitive drivers. The findings from the metric invariance test indicated the significant moderating impact of travelers’ perceived barriers to airport shopping. The mediating impact of study variables was also identified. Practical implications Findings help airport practitioners improve their knowledge of travelers’ shopping behaviors at airport duty-free stores and help them to develop efficient methods to facilitate air travelers’ commercial activities at an airport. Originality/value Non-aeronautical business is emerging as a means of revenue maximization in the airport industry, yet there is a lack of understanding about air travelers’ commercial activities at airports. This study filled this void through the development of sturdy framework for air travelers’ non-aeronautical commercial activities at an airport.
Heesup Han; Myong Jae Lee; Wansoo Kim. Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction and perceived barriers in triggering customer post-purchase intentions at airports. International Journal of Contemporary Hospitality Management 2018, 30, 3059 -3082.
AMA StyleHeesup Han, Myong Jae Lee, Wansoo Kim. Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction and perceived barriers in triggering customer post-purchase intentions at airports. International Journal of Contemporary Hospitality Management. 2018; 30 (10):3059-3082.
Chicago/Turabian StyleHeesup Han; Myong Jae Lee; Wansoo Kim. 2018. "Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction and perceived barriers in triggering customer post-purchase intentions at airports." International Journal of Contemporary Hospitality Management 30, no. 10: 3059-3082.
Our theoretical framework was designed to explain passengers' decision-making process for environmentally responsible cruise products. Specifically, the goals of this study were to investigate passengers' decision formation by employing the Norm Activation Model (NAM), to extend it by integrating the value-attitude-behavior cognitive hierarchy, emotional process, and normative procedure, and to test the moderating impact of non-green alternatives' attractiveness in a cruise context. The measurement quality was found to be adequate. The prediction power of the proposed framework was superior to the original NAM. Findings from the structural model revealed that the hypothesized associations relating study variables within our proposed theoretical framework were generally supported; personal norm acted as significant mediators; and the role of personal norm and social norm in building intentions was salient. Additionally, the hypothesized moderating impact of alternatives' attractiveness in determining intentions was supported.
Heesup Han; Jinsoo Hwang; Myong Jae Lee; Joohyun Kim. Word-of-mouth, buying, and sacrifice intentions for eco-cruises: Exploring the function of norm activation and value-attitude-behavior. Tourism Management 2018, 70, 430 -443.
AMA StyleHeesup Han, Jinsoo Hwang, Myong Jae Lee, Joohyun Kim. Word-of-mouth, buying, and sacrifice intentions for eco-cruises: Exploring the function of norm activation and value-attitude-behavior. Tourism Management. 2018; 70 ():430-443.
Chicago/Turabian StyleHeesup Han; Jinsoo Hwang; Myong Jae Lee; Joohyun Kim. 2018. "Word-of-mouth, buying, and sacrifice intentions for eco-cruises: Exploring the function of norm activation and value-attitude-behavior." Tourism Management 70, no. : 430-443.
Food tour in Korea has emerged as a popular program for foreign tourists who learn and experience Korean culture through cuisine, restaurants, and dining customs. The main objective of this empirical research is to investigate foreign tourists’ perceptions of Koran food tour and segment the emerging Korean food tour market. A total of 211 usable responses from foreign tourists who experienced Korean food tour were collected through the purposive sampling approach. The results of an exploratory factor analysis showed 7 food service factors delineated from 30 food tour service attributes and 4 segments of Korean food tour market (authenticity seekers, knowledge seekers, guidance seekers, and utmost experience seekers) were identified through the cluster-discriminant analysis. Detailed implications for the operators and marketers of Korean food tour programs are discussed.
Sanha Ko; Soonhwa Kang; Haesang Kang; Myong Jae Lee. An exploration of foreign tourists’ perceptions of Korean food tour: a factor-cluster segmentation approach. Asia Pacific Journal of Tourism Research 2018, 23, 833 -846.
AMA StyleSanha Ko, Soonhwa Kang, Haesang Kang, Myong Jae Lee. An exploration of foreign tourists’ perceptions of Korean food tour: a factor-cluster segmentation approach. Asia Pacific Journal of Tourism Research. 2018; 23 (8):833-846.
Chicago/Turabian StyleSanha Ko; Soonhwa Kang; Haesang Kang; Myong Jae Lee. 2018. "An exploration of foreign tourists’ perceptions of Korean food tour: a factor-cluster segmentation approach." Asia Pacific Journal of Tourism Research 23, no. 8: 833-846.
For exhibitions to have sustainable success, they must attract enough high-quality exhibitors. As China has opened up and grown economically in the past several decades, more Chinese exhibitors are participating in exhibitions worldwide, and United States exhibitions are among their top destination. To examine what motivates the participation of this growing group, this study conducted a self-administered survey among Chinese outbound exhibitors who have attended exhibitions in the United States. With the help from the Chinese exhibition organizers, a questionnaire survey was distributed to Chinese exhibitors having participating in U.S.-based trade fairs in the past 12 months via email for collecting data. An exploratory factor analysis and a series of ANOVA tests were carried out to examine the Chinese exhibitors’ characteristics. The results of the 314 usable responses showed that exhibitors with their characteristics differed significantly in the five motivational dimensions. These dimensions relate to motivations in social contacts and networking, sales, incentive, “guanxi,” and competition. The findings have marketing implications for exhibition organizers in both the United States and China for recruiting and retaining Chinese exhibitors.
Yingchuan Wang; Myong Jae Lee; Chang Huh. Exploring Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market. Asia Pacific Journal of Tourism Research 2017, 22, 850 -862.
AMA StyleYingchuan Wang, Myong Jae Lee, Chang Huh. Exploring Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market. Asia Pacific Journal of Tourism Research. 2017; 22 (8):850-862.
Chicago/Turabian StyleYingchuan Wang; Myong Jae Lee; Chang Huh. 2017. "Exploring Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market." Asia Pacific Journal of Tourism Research 22, no. 8: 850-862.
Myong Jae Lee; Lea R. Dopson; Sanha Ko. Graduate Study in Hospitality Management in the United States: Doctoral Programs. Journal of Hospitality & Tourism Education 2017, 29, 25 -34.
AMA StyleMyong Jae Lee, Lea R. Dopson, Sanha Ko. Graduate Study in Hospitality Management in the United States: Doctoral Programs. Journal of Hospitality & Tourism Education. 2017; 29 (1):25-34.
Chicago/Turabian StyleMyong Jae Lee; Lea R. Dopson; Sanha Ko. 2017. "Graduate Study in Hospitality Management in the United States: Doctoral Programs." Journal of Hospitality & Tourism Education 29, no. 1: 25-34.
Heesup Han; Jinsoo Hwang; Myong Jae Lee. The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior. Journal of Travel & Tourism Marketing 2016, 34, 590 -607.
AMA StyleHeesup Han, Jinsoo Hwang, Myong Jae Lee. The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior. Journal of Travel & Tourism Marketing. 2016; 34 (5):590-607.
Chicago/Turabian StyleHeesup Han; Jinsoo Hwang; Myong Jae Lee. 2016. "The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior." Journal of Travel & Tourism Marketing 34, no. 5: 590-607.
It is essential to identify and evaluate the important quality attributes of hospitality higher education on a continuing basis. This assessment helps administrators to ensure the quality of programs and attract top talent. This empirical research delineates quality dimensions of hospitality higher education from the perspectives of hospitality management students. A total of 314 usable responses were collected from four different hospitality management programs in the United States. Exploratory factor analysis identified five quality dimensions of hospitality higher education. Results of group comparisons using demographic variables provide meaningful implications for educators and administrators in U.S. hospitality higher education.
Myong Jae Lee; Chang Huh; Margie Ferree Jones. Investigating Quality Dimensions of Hospitality Higher Education: From Students’ Perspective. Journal of Hospitality & Tourism Education 2016, 28, 95 -106.
AMA StyleMyong Jae Lee, Chang Huh, Margie Ferree Jones. Investigating Quality Dimensions of Hospitality Higher Education: From Students’ Perspective. Journal of Hospitality & Tourism Education. 2016; 28 (2):95-106.
Chicago/Turabian StyleMyong Jae Lee; Chang Huh; Margie Ferree Jones. 2016. "Investigating Quality Dimensions of Hospitality Higher Education: From Students’ Perspective." Journal of Hospitality & Tourism Education 28, no. 2: 95-106.
As the higher education sector of hospitality management continues its growth in the United States, there has been an increasing need to fortify the foundation of information on master’s programs. Gaps in knowledge regarding institutional characteristics, admission requirements, degree requirements, and identity of the hospitality core curriculum have been identified through reviews of existing literature. This study focused on gathering objective, secondary data to fill those gaps and provide descriptive information that will be useful for program administrators, faculty, and prospective graduate students in the United States. The results of the study indicate a lack of strong identity in the hospitality curriculum and diverse options for students regarding degree requirements.
Myong Jae Lee; Lea Dopson; Sanha Ko. Graduate study in hospitality management in the United States: master of science programs. Journal of Teaching in Travel & Tourism 2016, 16, 213 -227.
AMA StyleMyong Jae Lee, Lea Dopson, Sanha Ko. Graduate study in hospitality management in the United States: master of science programs. Journal of Teaching in Travel & Tourism. 2016; 16 (3):213-227.
Chicago/Turabian StyleMyong Jae Lee; Lea Dopson; Sanha Ko. 2016. "Graduate study in hospitality management in the United States: master of science programs." Journal of Teaching in Travel & Tourism 16, no. 3: 213-227.
This study proposed and tested a theoretical model in which image congruence, affect, satisfaction, switching costs, and trust have an influence on travellers’ decision to repurchase a luxury cruise product by considering the moderating impact of conspicuousness. The model was evaluated using a quantitative approach. The original model included a satisfactory fit and prediction power. The results of the structural analysis revealed that the hypothesized associations between the study variables were generally supported, and such variables had a significant mediating role. In addition, conspicuousness of product use had a moderating impact on the affect–satisfaction–switching costs linkages. Moreover, the prominent role of satisfaction and trust was identified. The findings of this study extended our understanding of the complex of the relationships among study variables in forming luxury cruise passengers’ repurchase intention.
Heesup Han; Jinsoo Hwang; Myong Jae Lee. Antecedents of travellers’ repurchase behaviour for luxury cruise product. Current Issues in Tourism 2016, 21, 821 -841.
AMA StyleHeesup Han, Jinsoo Hwang, Myong Jae Lee. Antecedents of travellers’ repurchase behaviour for luxury cruise product. Current Issues in Tourism. 2016; 21 (7):821-841.
Chicago/Turabian StyleHeesup Han; Jinsoo Hwang; Myong Jae Lee. 2016. "Antecedents of travellers’ repurchase behaviour for luxury cruise product." Current Issues in Tourism 21, no. 7: 821-841.
The purpose of this study is to investigate the relative importance of tangible service attributes toward diners’ satisfaction within the upscale dining segment. Based on previous studies on tangible service quality, a total of 29 tangible service attributes were identified. Through the exploratory factor analysis (EFA), five underlying dimensions of tangible service attributes were first delineated: presentation value, table aesthetics, sensory perceptions, hygiene purity, and vehicle convenience. The results of multiple regression analyses indicate that statistically significant causal relationship between tangible service factors and the diners’ satisfaction exist within the upscale dining segment. Detailed empirical findings and implications are discussed.
Leonard Lee; Myong Jae Lee; Ben Dewald. Measuring the customers’ perception of tangible service quality in the restaurant industry: An emphasis on the upscale dining segment. Journal of Foodservice Business Research 2016, 19, 21 -38.
AMA StyleLeonard Lee, Myong Jae Lee, Ben Dewald. Measuring the customers’ perception of tangible service quality in the restaurant industry: An emphasis on the upscale dining segment. Journal of Foodservice Business Research. 2016; 19 (1):21-38.
Chicago/Turabian StyleLeonard Lee; Myong Jae Lee; Ben Dewald. 2016. "Measuring the customers’ perception of tangible service quality in the restaurant industry: An emphasis on the upscale dining segment." Journal of Foodservice Business Research 19, no. 1: 21-38.
Utility companies achieved an average reduction of 2.5 percent in home energy use through an energy conservation nudge that provides feedback on energy consumption as compared with neighbors. This study investigated whether hotels can replicate this effect with their guests. A 2 (valence of electricity consumption) × 2 (comparison subject) experimental design with a control group was used with 1,000 respondents reporting their behavioral intentions in response to the energy conservation nudge in a scenario-based experiment. The results of a one-way analysis of variance (ANOVA) revealed that behavioral intentions toward electricity conservation were pronounced when the nudge was provided (regardless of the valence of electricity consumption and the comparison subject). The results of an analysis of covariance (ANCOVA) with an energy conscious level as a covariate confirmed the effectiveness of the nudge on electricity conservation. The results indicate that hotels can achieve guest-driven electricity efficiency when an appropriately designed nudge is supplied to guests. The implications of the study are also discussed.
Howook “Sean” Chang; Chang Huh; Myong Jae Lee. Would an Energy Conservation Nudge in Hotels Encourage Hotel Guests to Conserve? Cornell Hospitality Quarterly 2015, 57, 172 -183.
AMA StyleHowook “Sean” Chang, Chang Huh, Myong Jae Lee. Would an Energy Conservation Nudge in Hotels Encourage Hotel Guests to Conserve? Cornell Hospitality Quarterly. 2015; 57 (2):172-183.
Chicago/Turabian StyleHowook “Sean” Chang; Chang Huh; Myong Jae Lee. 2015. "Would an Energy Conservation Nudge in Hotels Encourage Hotel Guests to Conserve?" Cornell Hospitality Quarterly 57, no. 2: 172-183.