Ida Nyoman Basmantra

Dr. Ida Nyoman Basmantra

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Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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17 March 2024
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IBIda Nyoman Basmantra
Ida Nyoman Basmantra
APAnak Agung Ngurah Yama Vikara Paranegara
Anak Agung Ngurah Yama Vikara Paranegara
SCSevenpri Candra
Sevenpri Candra

2 January 2023 in KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT
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CPClaudya Trihanura Pranurti
Claudya Trihanura Pranurti
IBIda Nyoman Basmantra
Ida Nyoman Basmantra
The Covid-19 pandemic that is currently ravaging Indonesia, especially in Bali, has caused Micro, Small, and Medium Enterprises who had not previously used digital platforms as an alternate method of payment to do so. The existing lack of understanding among MSMEsplayers in  Padangsambian village regarding the usage of digital payment systems would almost surely reduce customer interest in transacting with the items on sale. As a result of the issues, there will be educational outreach on the benefits of digital payment platforms for MSMEs through the usage of an e-wallet. The purpose of this socialization is to increase the knowledge of MSMEs owners so that they can take advantage of the e-wallet platform as an alternative digital payment tool in the midst of a pandemic, so as to increase the effectiveness and attractiveness of consumers in making transactions. The method used is to implement a communication strategy to the owners of Micro,Small and Medium Enterprises (MSMEs). The results of this socialization will help MSMEs in Padangsambian village to increase sales and become more competitive in the digital era.

31 July 2024 in Frontiers in Psychology
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NSNyoman Sri Subawa
Nyoman Sri Subawa
EBElif Baykal
Elif Baykal
IBIda Nyoman Basmantra
Ida Nyoman Basmantra
CMCaren Angellina Mimaki
Caren Angellina Mimaki
HYHalil Yorulmaz
Halil Yorulmaz
Earthquakes are considered as a major factor causing PTSD, anxiety, and depression across various age groups. Increased anxiety stemming from earthquakes may prompt individuals to turn to spirituality as a coping mechanism, with spiritual transcendence believed to be an effective way to mitigate anxiety. In this study, Bali, which has a Far Eastern spiritual tradition, and Türkiye, the majority of whose population is Muslim, are discussed comparatively. In fact, the underlying reason for this choice is to examine whether there is a difference between Hindu belief, one of the Far Eastern religions as a spiritual tradition, and Islam, one of the monotheistic religions, regarding individuals’ ability to manage anxiety and some basic psychological reactions to the fear of earthquakes. An example of Bali’s Hindu tradition has been considered a representation of the Islamic tradition, one of the monotheistic religions in Türkiye. Given this phenomenon, the study took a quantitative approach, giving a novel conceptual framework for understanding the relationship between spiritual transcendence, seismic fear, job satisfaction, job security, life satisfaction, and the moderating influence of optimism. Empirical data were acquired via surveys issued via Google Form to a total of 913 workers in Bali and Türkiye. The research data were analyzed using SmartPLS software and a structural equation modeling technique. Findings indicate that earthquake anxiety and the impact of spiritual transcendence on satisfaction and job security are stronger in Bali than in Türkiye. Additionally, spirituality holds greater significance for the Balinese sample compared to the Turkish sample. The study clarifies the implications of its findings and provides guidance for future research endeavors.

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IBIda Nyoman Basmantra
Ida Nyoman Basmantra
NSNgurah Keshawa Satya Santiarsa
Ngurah Keshawa Satya Santiarsa
RWRegina Dinanti Widodo
Regina Dinanti Widodo
CMCaren Angellina Mimaki
Caren Angellina Mimaki
Indonesia’s worsening air pollution and traffic emissions have thrust electric vehicles (EVs) into the spotlight, but what really drives Indonesians to make the switch? This study integrates Protection Motivation Theory with green branding and policy frameworks to explain electric vehicle (EV) adoption in Indonesia. Using a nationwide survey (n = 986) and partial-least-squares structural-equation modeling, we test how environmental awareness, consumer expectancy, threat appraisal, and coping appraisal shape adoption both directly and through green brand image (GBI), while perceived policy incentives moderate the GBI–adoption link. The model accounts for 54% of the variance in adoption intention. These findings highlight that combining public awareness campaigns, compelling green brand messaging, and carefully calibrated policy incentives is essential for accelerating Indonesia’s transition to cleaner transport.

24 March 2022 in Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
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NANi Putu Devi Antari
Ni Putu Devi Antari
IBIda Nyoman Basmantra
Ida Nyoman Basmantra
USUpayana Wiguna Eka Saputra
Upayana Wiguna Eka Saputra
IBI Gede Adhi Prasetya Bandem
I Gede Adhi Prasetya Bandem
Perkembangan usaha mikro, kecil, dan menengah (UMKM) ini banyak dipengaruhi oleh kemampuan dari seorang wirausahawan yang menekuni usahanya dalam bidang apapun. Keberhasilan usaha merupakan suatu tujuan bagi pengusaha sebagai capaian dari usaha mereka. Penelitian ini berfokus pada kewirausahaan yang bertujuan untuk mengetahui pengaruh atau dominasi Keterampilan Wirausaha dan Inovasi Produk terhadap Keberhasilan Usaha pada UMKM Perak Celuk. Fokus penelitian ini antara lain, untuk mengetahui pengaruh keterampilan wirausaha terhadap keberhasilan usaha, pengaruh inovasi produk terhadap keberhasilan usaha, pengaruh keterampilan wirausaha dan inovasi produk terhadap keberhasilan usaha. Populasi penelitian ini adalah seluruh UMKM Perak di Kab. Gianyar, dan sampel sebanyak 89 pengerajin perak di Desa Celuk dengan menggunakan metode purposive random sampling. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu metode survei dengan menyebar kuesioner. Dengan adanya penelitian ini diharapkan dapat menambah serta memperluas wawasan pembaca mengenai pengaruh keterampilan kewirausahaan dan inovasi produk terhadap keberhasilan usaha khususnya UMKM Perak di Desa Celuk. Penelitian ini menemukan bahwa keberhasilan usaha serta penggabungan keberhasilan wirausaha dan inovasi produk berpengaruh positif terhadap keberhasilan usaha. Sedangkan inovasi produk tidak berpengaruh positif terhadap keberhasilan usaha.

31 October 2023 in ABDIMAS: Jurnal Pengabdian Masyarakat
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NPNi Putu Natasya Amelia Putri
Ni Putu Natasya Amelia Putri
IBIda Nyoman Basmantra
Ida Nyoman Basmantra
Marketing is an essential key for a company to increase sales of the products produced by the company. With the rapid progress of science and technology, everything has modernized, especially in marketing a product. Currently, companies can sell their products by doing digital marketing. With digital marketing, companies can do marketing through the help of the internet, such as social media. With social media, product marketing can be done without limits and at any time, reaching a broader range of customers. Training under the guidance of the Denpasar City Department of Industry and Trade produced a product for converting conventional motorbikes into electric motorbikes in collaboration with SMEs. Meanwhile, product marketing could have been more optimal due to the lack of product marketing. One of the right strategies for marketing is marketing through digital media or digital marketing. Besides, it needs to aid and train for training participants in SMEs. Digital marketing as a means for the development and marketing of electric motorcycle products resulting from training assisted by the Department of Industry and Trade, especially for SMEs. Finally, it is based on marketing products through social media with content or trends that contain electric motors.