The Covid-19 pandemic that is currently ravaging Indonesia, especially in Bali, has caused Micro, Small, and Medium Enterprises who had not previously used digital platforms as an alternate method of payment to do so. The existing lack of understanding among MSMEsplayers in Padangsambian village regarding the usage of digital payment systems would almost surely reduce customer interest in transacting with the items on sale. As a result of the issues, there will be educational outreach on the benefits of digital payment platforms for MSMEs through the usage of an e-wallet. The purpose of this socialization is to increase the knowledge of MSMEs owners so that they can take advantage of the e-wallet platform as an alternative digital payment tool in the midst of a pandemic, so as to increase the effectiveness and attractiveness of consumers in making transactions. The method used is to implement a communication strategy to the owners of Micro,Small and Medium Enterprises (MSMEs). The results of this socialization will help MSMEs in Padangsambian village to increase sales and become more competitive in the digital era.
Earthquakes are considered as a major factor causing PTSD, anxiety, and depression across various age groups. Increased anxiety stemming from earthquakes may prompt individuals to turn to spirituality as a coping mechanism, with spiritual transcendence believed to be an effective way to mitigate anxiety. In this study, Bali, which has a Far Eastern spiritual tradition, and Türkiye, the majority of whose population is Muslim, are discussed comparatively. In fact, the underlying reason for this choice is to examine whether there is a difference between Hindu belief, one of the Far Eastern religions as a spiritual tradition, and Islam, one of the monotheistic religions, regarding individuals’ ability to manage anxiety and some basic psychological reactions to the fear of earthquakes. An example of Bali’s Hindu tradition has been considered a representation of the Islamic tradition, one of the monotheistic religions in Türkiye. Given this phenomenon, the study took a quantitative approach, giving a novel conceptual framework for understanding the relationship between spiritual transcendence, seismic fear, job satisfaction, job security, life satisfaction, and the moderating influence of optimism. Empirical data were acquired via surveys issued via Google Form to a total of 913 workers in Bali and Türkiye. The research data were analyzed using SmartPLS software and a structural equation modeling technique. Findings indicate that earthquake anxiety and the impact of spiritual transcendence on satisfaction and job security are stronger in Bali than in Türkiye. Additionally, spirituality holds greater significance for the Balinese sample compared to the Turkish sample. The study clarifies the implications of its findings and provides guidance for future research endeavors.
Indonesia’s worsening air pollution and traffic emissions have thrust electric vehicles (EVs) into the spotlight, but what really drives Indonesians to make the switch? This study integrates Protection Motivation Theory with green branding and policy frameworks to explain electric vehicle (EV) adoption in Indonesia. Using a nationwide survey (n = 986) and partial-least-squares structural-equation modeling, we test how environmental awareness, consumer expectancy, threat appraisal, and coping appraisal shape adoption both directly and through green brand image (GBI), while perceived policy incentives moderate the GBI–adoption link. The model accounts for 54% of the variance in adoption intention. These findings highlight that combining public awareness campaigns, compelling green brand messaging, and carefully calibrated policy incentives is essential for accelerating Indonesia’s transition to cleaner transport.
24 March 2022 in Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Perkembangan usaha mikro, kecil, dan menengah (UMKM) ini banyak dipengaruhi oleh kemampuan dari seorang wirausahawan yang menekuni usahanya dalam bidang apapun. Keberhasilan usaha merupakan suatu tujuan bagi pengusaha sebagai capaian dari usaha mereka. Penelitian ini berfokus pada kewirausahaan yang bertujuan untuk mengetahui pengaruh atau dominasi Keterampilan Wirausaha dan Inovasi Produk terhadap Keberhasilan Usaha pada UMKM Perak Celuk. Fokus penelitian ini antara lain, untuk mengetahui pengaruh keterampilan wirausaha terhadap keberhasilan usaha, pengaruh inovasi produk terhadap keberhasilan usaha, pengaruh keterampilan wirausaha dan inovasi produk terhadap keberhasilan usaha. Populasi penelitian ini adalah seluruh UMKM Perak di Kab. Gianyar, dan sampel sebanyak 89 pengerajin perak di Desa Celuk dengan menggunakan metode purposive random sampling. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu metode survei dengan menyebar kuesioner. Dengan adanya penelitian ini diharapkan dapat menambah serta memperluas wawasan pembaca mengenai pengaruh keterampilan kewirausahaan dan inovasi produk terhadap keberhasilan usaha khususnya UMKM Perak di Desa Celuk. Penelitian ini menemukan bahwa keberhasilan usaha serta penggabungan keberhasilan wirausaha dan inovasi produk berpengaruh positif terhadap keberhasilan usaha. Sedangkan inovasi produk tidak berpengaruh positif terhadap keberhasilan usaha.
31 October 2023 in ABDIMAS: Jurnal Pengabdian Masyarakat
Marketing is an essential key for a company to increase sales of the products produced by the company. With the rapid progress of science and technology, everything has modernized, especially in marketing a product. Currently, companies can sell their products by doing digital marketing. With digital marketing, companies can do marketing through the help of the internet, such as social media. With social media, product marketing can be done without limits and at any time, reaching a broader range of customers. Training under the guidance of the Denpasar City Department of Industry and Trade produced a product for converting conventional motorbikes into electric motorbikes in collaboration with SMEs. Meanwhile, product marketing could have been more optimal due to the lack of product marketing. One of the right strategies for marketing is marketing through digital media or digital marketing. Besides, it needs to aid and train for training participants in SMEs. Digital marketing as a means for the development and marketing of electric motorcycle products resulting from training assisted by the Department of Industry and Trade, especially for SMEs. Finally, it is based on marketing products through social media with content or trends that contain electric motors.