Indonesia’s worsening air pollution and traffic emissions have thrust electric vehicles (EVs) into the spotlight, but what really drives Indonesians to make the switch? This study integrates Protection Motivation Theory with green branding and policy frameworks to explain electric vehicle (EV) adoption in Indonesia. Using a nationwide survey (n = 986) and partial-least-squares structural-equation modeling, we test how environmental awareness, consumer expectancy, threat appraisal, and coping appraisal shape adoption both directly and through green brand image (GBI), while perceived policy incentives moderate the GBI–adoption link. The model accounts for 54% of the variance in adoption intention. These findings highlight that combining public awareness campaigns, compelling green brand messaging, and carefully calibrated policy incentives is essential for accelerating Indonesia’s transition to cleaner transport.

The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on customer engagement behavior, within the Stimulus–Organism–Response (S–O–R) framework. Experiential value serves as the stimulus, flow and psychological states as the organism, and engagement as the response. Data were collected from 320 Indonesian e-commerce using a purposive sampling technique, targeting respondents with prior experience using Virtual Try-On (VTO) features through an online questionnaire distributed via Google Forms, and were subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that experiential value and flow are fundamental drivers of immersive experiences. Interestingly, although flow significantly increased perceived enjoyment, these affective responses did not independently mediate the relationship with engagement behavior. Instead, customer trust and satisfaction acted as significant primary mediators, indicating a pragmatic immersion profile in which Indonesian consumers prioritize functional validation and system reliability over mere digital entertainment. These findings underscore that in markets with high uncertainty, evaluative and relational mechanisms are more important for sustained engagement than short-term hedonic responses. Practically, this research suggests that brands should prioritize photorealistic accuracy and biometric data security to foster long-term trust, while using enjoyment as a secondary engagement stimulus.

Grounded in the Theory of Planned Behavior, this study explores how sustainable marketing shapes consumer attitudes, brand image, and brand trust, and their implications for sustainable purchasing behavior among micro, small, and medium enterprises (MSMEs) in Bali. This study also examines the role of local wisdom as a moderating variable in the relationship between sustainable marketing and these three constructs. Using a quantitative approach with SEM-PLS analysis, this study involved 288 respondents who were local consumers of sustainable MSME products. Empirical data were collected through a Google Form-based questionnaire and analyzed using SmartPLS4. The results show that sustainable marketing has a significant effect on attitude, brand image, and brand trust. These three variables are proven to be strong drivers in increasing purchasing decisions for sustainable products. Furthermore, local wisdom does not moderate the relationship between sustainable marketing and attitude, but negatively moderates its relationships with brand image and brand trust, suggesting that culturally rooted consumers apply more critical evaluations to sustainable marketing efforts. These findings highlight the importance of integrating local wisdom authentically into sustainable marketing to strengthen consumer attitudes, brand image, and brand trust. The study contributes to sustainable marketing and consumer behavior theory and provides practical guidance for MSMEs in implementing sustainability strategies aligned with local wisdom.

Bitcoin halving is a quadrennial event that halves mining rewards and is believed to influence cryptocurrency prices and cryptocurrency market dynamics. This study examines the effect of Bitcoin halving on Cryptocurrency Prices, with Government Regulations, Market Sentiment, and Cryptocurrency Performance as mediating variables. A quantitative research approach was employed, gathering original data via survey instruments from 294 participants within the cryptocurrency community in Bali, which were analyzed using PLS-SEM. The findings indicate that Bitcoin halving exerts a favorable and statistically meaningful influence on Government Regulations, Market Sentiment, Cryptocurrency Performance, and Cryptocurrency Prices. Market Sentiment fully mediates the influence of Government Regulations and Cryptocurrency Performance on Cryptocurrency Prices, while Government Regulations and Cryptocurrency Performance partially mediate the effect of Bitcoin halving. These findings highlight that Cryptocurrency Prices are shaped by the interplay of technical, policy, and psychological factors, with strategic implications for investors, regulators, and developers.