Antecedents of the Concept of Travel Intention During the Pandemic: A Case Study from Turkey / Antecedentes do Conceito de Intenção de Viagem Durante a Pandemia: Um Estudo de Caso na Turquia

The tourism industry relies heavily on human power to survive, and job satisfaction is significantly influenced by employees' perceptions of work value and person-organization fit. This research aims to explore the impact of X and Y generation employees' work value perceptions and person-organization fit on job satisfaction in hospitality establishments. A field study was conducted with 471 employees in Mersin, using a convenience sampling method. Data was collected through questionnaires and reliability and validity tests. The findings showed that work value perceptions, person-organization fit, and job satisfaction levels of X and Y generation employees differ at a significance level of 0.05. However, there is a positive and significant relationship between these factors, with person-organization fit having a positive and significant effect on job satisfaction.

SERVQUAL hizmet kalitesi ölçeği, hizmet sektöründe faaliyet gösteren işletmelerin hizmet kalitesini değerlendirmek için yaygın olarak kullanılan bir modeldir. Bu model, müşterilerin hizmet kalitesi ile ilgili beklentilerini ve algılarını ölçerek işletmelerin müşteri memnuniyeti sağlamak için neler yapması gerektiğini belirlemelerine yardımcı olur. Bu çalışmanın amacı, konaklama tesislerinde hizmet kalitesinin müşteri memnuniyeti üzerine etkisini SERVQUAL ölçeği ile incelemektir. Bu amaç doğrultusunda İzmir ilinde faaliyet gösteren konaklama tesislerinin hizmetlerinden yararlanan 415 kişiye ulaşılarak anket tekniği aracılığıyla veriler toplanmıştır. Anket formunda katılımcıların demografik özelliklerine, konaklama hizmetlerinde sunulan hizmetlerin kalitesine ve müşteri memnuniyetine ilişkin ifadeler bulunmaktadır. Yapılan anket çalışması sonucunda elde edilen verilere uygun analiz programları kullanılarak güvenilirlik, geçerlilik, doğrulayıcı faktör analizi ve çoklu doğrusal regresyon testleri yapılmıştır. Uygulanan bu analizlere göre servqual hizmet kalitesinin her bir boyutunun (fiziksel özellikler, güvenilirlik, sorun çözme, güven ve empati) müşteri memnuniyeti üzerinde olumlu bir etkiye sahip olduğu sonucuna ulaşılmıştır.

Considerando a gestão de destinos, a pesquisa procurou determinar as percepções da população local sobre o desenvolvimento das atividades turísticas na Província de Mersin [Turquia], que visa oferecer diferentes tipos de turismo alternativo, incluindo o segmento sol-praia. Para atender ao objetivo foi aplicado questionário, obtendo dados de 385 pessoas que vivem em Mersin. O questionário perguntava aos participantes sobre suas percepções do desenvolvimento sociocultural e econômico, distorções sociais, culturais, ambientais e outros impactos cumulativos no desenvolvimento das atividades turísticas. Os dados coletados foram analisados, e os resultados avaliados em relação a variáveis demográficas como sexo, idade, nível de educação e renda. Concluiu-se que as percepções da população local sobre o desenvolvimento da atividade turística não se apresentam diferenciadas considerando gênero. Além disso, constatou-se diferença considerável nas percepções de distorções socioculturais, sociais e culturais; e de seu impacto geral de acordo com a idade, particularmente entre pessoas entre 18 e 35 anos de idade. Quando os resultados da pesquisa foram analisados por variáveis de educação e renda, descobriu-se que as percepções dos participantes sobre o impacto das atividades turísticas no desenvolvimento sociocultural e econômico diferiram significativamente, particularmente entre aqueles com renda de 9.000 TL ou mais e com pós-graduação.

Businesses in the accommodation industry are often those that engage in labor-intensive production, and as a result, employee and customer relations are of utmost importance. In order to improve the caliber of the services they offer, managers in the accommodation industry require their staff to display prosocial behaviors by developing strong cognitive and emotional relationships with their companies. The ability of employees to identify with organizations and show prosocial behaviors depends on the support provided within the organization and the degree of their perception of this support. Therefore, the study aims to determine the mediating role of organizational identification in the effect of organizational support perceptions of employees in accommodation businesses on their prosocial service behaviors. For this purpose, using the convenience sampling method in the research, data were obtained from 397 blue-collar employees in four and five-star accommodation enterprises operating in the province of Antalya by using the survey method. The obtained data were analyzed with SPSS 24.0 and SMART PLS programs. The findings of the study revealed that participants' perceptions of organizational support have a positive and significant impact on their prosocial service behavior and organizational identity. Additionally, it was determined that organizational identification influences prosocial service behaviors significantly and positively. The final finding was that organizational identification partially mediates the relationship between participants' perceptions of organizational support and prosocial service behaviors.

The pandemic commenced in the Chinese city of Wuhan and was designated by the World Health Organization and the Turkish Ministry of Health as a novel form of coronavirus (Covid 19). The epidemic has affected the whole world so far and is still doing so. In this sense, the tourist industry is one of the worst hit by the epidemic. The most compelling considerations for this are undoubtedly the travel limitations enacted as part of quarantine procedures to manage and prevent the pandemic, as well as people's deferral of holiday plans for fear of contracting the coronavirus. The study aims to put forward if there are any differences in the of uncertainty, anxiety, and stress levels experienced by X and Y generation employees as a result of coronavirus as well as their holiday purchase intentions. In order to achieve this goal, 388 people over the age of 20 with a source of income were contacted, and data have been collected using questionnaire forms prepared on google forms. Within the scope of the study, T-Test and One-Way Anova analyses were utilized to evaluate the differences between the X and Y generation employees' fear of contracting coronavirus and their holiday purchase intention. As a result of the analyses, it was revealed that there is a significant difference between the X and Y generation employees at the 0.05 significance level. Simply put, it has been discovered that generation-Y employees are less bothered by thinking about coronavirus than generation-X employees, and generation-Y employees are more inclined than generation-X employees to purchase holidays if they could access to the possibilities in the future. Furthermore, it was asserted that the majority of the participants intend to purchase a holiday if they can afford it, despite the fact that the participants' degrees of uncertainty, anxiety, and stress as a result of coronavirus differ depending on their educational status.