Eco-innovation presents a tool that helps companies to transform environmental constraints into opportunities and advantages such as cost reduction, better reputation, and benefit for new markets. The purpose of the paper is to evaluate the perception of eco-innovation and green brands in the context of sustainability in Slovakia and their mutual relation. The applied research focused on the perception of eco-innovation and green brands. The survey was realized by the Kano model that provides customers’ opinions regarding the requirements of the monitored object. In our case, the research object is ecological innovation evaluated in terms of selected parameters. To generalize the relationships among examined parameters, cluster analysis was applied to identify clusters of examined parameters of ecological innovations. The aim of the contribution is to present the output of the cluster analysis in a form of a dendrogram showing a graphical grouping of related objects in three clusters that include examined parameters according to their perception by customers.

Historically, new technologies have always increased the efficiency of production processes. Production process efficiency increases productivity. With the growth of productivity, there is usually an increase in sales and profit. Today’s world is mainly influenced by digital technologies. The digitization of production processes leads to the digital transformation of the business and natural economy sectors. If, like other technologies in the past, the effects of digital technologies are associated with a growth in efficiency, productivity and thus also revenues and profits, the aim of this article is to propose a model to assess the potential of a digital transformation from a macroeconomic perspective. The proposed model, which was based on a composite indicator expressing the potential for digital transformation, was quantified for a certain period and for a selected sample of countries. The potential for digital transformation can occur in any country, regardless of the purchasing power of its population and GDP per capita. We can assume that the economic benefits of digital technologies are obvious. Businesses operating in any country innovate and are driven by digital technologies. This is also reflected in employment. New workers who know how to work with digital technologies are needed. Therefore, the results of the assessments and the proposal itself serve as a basis for national policy makers to create national strategies for digital transformation.

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

Electromobility is one form of transport that is suitable for achieving the goals of carbon neutrality. Therefore, if stakeholders want to be informed, the aim of the article is to examine trends in the field of electromobility. Trends are explored using a systematic literature review. The selected areas are specific factors affecting electromobility, which are market characteristics and value-added services. A specific area of inquiry is important for the reason that if businesses providing or dealing with electromobility are successful in the market, it is necessary to analyse their market position or characteristics of the market in which they operate. If it is clear which laws apply in the market, the company can adapt its offer to the trends that affect the given business segment. The same applies to policy makers, new knowledge can be applied in policy making. Data, about the market and services that are offered on the market, provide knowledge to stakeholders that focus their activities on electromobility. Furthermore, this article provides not only information about the current state of affairs, but also further directions research should take to map electromobility from point of view of market characteristics and value-added services.