Deddy Mulyana

Dr. Deddy Mulyana

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Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 June 2016 in International Political Sociology
Verified
Journal Article
Closed access
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AMAnne McNevin
Anne McNevin
AMAntje Missbach
Antje Missbach
DMDeddy Mulyana
Deddy Mulyana
This article examines an Australian-funded counter-smuggling campaign delivered in Indonesia from 2009 to 2014 as an example of the global regulatory regime known as Migration Management. Drawing on fieldwork conducted in Indonesia among the fishing communities targeted by the campaign, we problematize the campaign’s purported success. The appearance of success, we argue, is linked to four interrelated rationalities of governance—security, humanitarianism, managerialism, and colonialism—that shape the terms of reference through which the campaign was conceived, designed, and evaluated. These rationalities “make sense” of a campaign that can otherwise be read as indicative of circular and misdirected strategies of border security. In a second move, we show how the techniques deployed in the campaign give rise to challenges to technocratic control. We argue, by extension, that Migration Management is subject to subtle disruptions and subversions that emanate from the very rationalities through which it is sustained. Our argument exposes the politics at stake in a regulatory regime that is represented as neutral and of benefit to all. It also shows what stands in the way of template reproduction of the Management agenda.

6 April 2021 in Media and Communication
Verified
Journal Article
Open access
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MMMuslikhin Muslikhin
Muslikhin Muslikhin
DMDeddy Mulyana
Deddy Mulyana
DHDadang Rahmat Hidayat
Dadang Rahmat Hidayat
PUPrahastiwi Utari
Prahastiwi Utari
The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News

20 March 2021 in Journal of International Migration and Integration
Verified
Journal Article
Open access
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SISri Seti Indriani
Sri Seti Indriani
DMDeddy Mulyana
Deddy Mulyana
This research underlines the communication patterns of Indonesian diaspora women in their mixed culture families and how they use these patterns in Australia. There are some differences in interpreting meanings because of the differences in language and culture. Thus, researchers are interested in examining communication patterns experienced by these diaspora women who live in Australia. The research was conducted through a qualitative method with a phenomenological approach. Data collection techniques used were in-depth interviews with 13 Indonesian women who had been living in Australia for more than 5 years and observation and documentation studies. The study showed that the communication patterns of Indonesian diaspora women living within their mixed culture families consist mainly of verbal communication classified into five categories: (1) pure English, (2) mixed language, (3) unstructured grammar English, (4) compliments and appreciation, and (5) obscene words or swearing.

1 January 2022 in Jurnal Komunikasi, Malaysian Journal of Communication
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Journal Article
Closed access
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DHDjamila Hess
Djamila Hess
DMDeddy Mulyana
Deddy Mulyana
The use of a variety of art forms to support citizens' dissent and protest is a long-standing tradition in Indonesia. This work aims at investigating the role of artistic, low-technology modes of communication in the form of graffiti for the mediation of interests of counter publics. Therefore, we focus on graffiti and its utilization within the ARAP (People's aliance against eviction) movement in Tamansari, Bandung (Indonesia). Based on Grounded Theory and with the help of interviews with artists and activists as well as observations, and a content analysis of the artworks, different ways graffiti can contribute to the representation of interests of counterpublics are investigated. Our results show that graffiti is not simply a substitute for missing mass media coverage as often indicated. The special quality of graffiti allows not only for the utilization as a means for opposing marginalization tendencies in media and society, but it also bears its own media-specific characteristics that other (communication) media cannot provide: Through its emotional approach and its media-specific characteristics, communicating via graffiti allows for addressing and sensitizing (new) audiences. Additionally, graffiti supports the aims of the movement such as communicating information, framing events, mobilizing, and motivating activists and residents, as well as contesting space. In this regard, the ARAP movement reappropriates the public space for the people they aim to represent through the creative practice of graffiti.

30 December 2024 in Jurnal Komunikasi
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Journal Article
Open access
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ITIngrid Tedjakumala
Ingrid Tedjakumala
NDNinis Agustini Damayani
Ninis Agustini Damayani
DMDeddy Mulyana
Deddy Mulyana
SPSusie Perbawasari
Susie Perbawasari
This research examines in depth the complex relationship between folklore, branding and social media in Indonesia. Folklore, as an integral part of cultural heritage, has great potential in marketing communications, but this potential has not been fully explored in a modern context. This research will examine how folklore narratives, which are full of cultural values, local wisdom and the history of Indonesian society, can be adapted and integrated into digital marketing content. With the aim of creating brand stories that are not only informative, but also touch consumers' emotions, building a deeper sense of closeness and attachment. This research explores various storytelling formats—from visual content on social media to video campaigns—and how each format can reach different audiences. The case study used is Bangflo Coffee, a local coffee brand, which uses their Instagram account to reach technology-savvy millennials. By using storytelling as their Communication strategy, they use culture to build community, shared values, and brand loyalty. This research not only highlights the importance of emotional connections in navigating Indonesia's highly diverse and dynamic market, but also provides marketers with valuable insights into how to leverage the richness of folklore to create resonant and effective marketing campaigns. The findings of this research contribute to a deeper understanding of the role of folklore in branding in the digital era, especially in Indonesia.

3 January 2023 in Proceedings
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Conference Paper
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DRDevie Rahmawati
Devie Rahmawati
GRGeger Riyanto
Geger Riyanto
DMDeddy Mulyana
Deddy Mulyana
MVMila Viendyasari
Mila Viendyasari
WAWiratri Anindhita
Wiratri Anindhita
Populist figures were anything but a new phenomenon in Indonesian politics albeit in its short history as a modern state. However, in accordance with the recent development of news dissemination technology, the pattern of populist figure emergence was transformed. Not only in recent years we saw a considerable number of politicians, especially heads of local governments and ministers, attaining public popularity in ways unthinkable within the past political landscape. It is also unpredictable that the current president, who hardly had any strong political establishment, would rise into a legitimate candidate in the 2014 election without being underpinned by a novel and peculiar pattern of information and news circulation. This research aims to unravel the relationship between the current online media regime and the emergence of such populist figures. Additionally, as we follow the online news editorial process, we realized that we would not come to a satisfying conclusion, given that we disregard the materiality of the new media. Therefore, communication and media scholars should consider the importance of the agency of things, a conceptual apparatus proposed by scholars of Actor-Network Theory (ANT).