Building-integrated photovoltaics (BIPV) is expected to play a relevant role in decarbonising our cities, both in new buildings and retrofit projects, making them more sustainable, resilient and pleasant. However, BIPV remains a niche market. To understand the reasons and help boost its development, this paper provides insights into BIPV through a holistic and systematic analysis that considers BIPV’s dual nature as both photovoltaic and building product. The methodology is based on the analyses of several BIPV technological innovation systems (TISs) developed in six countries, as well as extensive comparative assessments and investigations to identify key global features of BIPV. Social aspects, market status and forecast, perspectives from the photovoltaic and building sectors, and related regulations and standardisation are key aspects analysed to develop recommendations for policymakers. Outcome examples are low to moderate acceptance of BIPV among building owners, who give cost reasons for choosing building-added photovoltaics (BAPV) over BIPV, as well as a need for information, official guidance, skilled personnel, improved cross-sector collaboration, availability of BIPV products, proper digital tools and specific regulation to improve BIPV’s legitimacy in the construction sector. Essential is developing policies that encourage the adoption of BIPV, including standardisation, promotion and financing.