Artificial intelligence (AI) is a powerful catalyst that enables media organizations to optimize and improve their operations. The aim of the paper is to emphasize the importance and potential of AI during high-performance data analytics and media content generation. The focus is on responsible and ethically acceptable use of AI, which imposes the need to continuously build trust, through numerous challenges, during the management of potential risks. Standardization and mandatory publication of AI product data can pave the way for increased transparency and trust building. Otherwise, the power of AI, which has a huge potential to contribute to a better quality of life, could be transformed into a suicide tool.

Small and medium-sized enterprises are a key part of every national economy and represent a factor of economic and social stability. In particular, entrepreneurial organizations are recognized as drivers of economic development, because they encourage the introduction of new technologies and have a direct impact on the level of investments and aggregate demand in terms of macroeconomic indicators. Also, this type of organizations contributes to solving the problem of unemployment and unequal distribution of wages. The need for strategic support and development of small and medium enterprises at the state level is permanent. In the past, these entities have been hit by the pandemic caused by the Covid-19 virus, inflation and digitization. The subject of the paper is the results review of the small and medium-sized enterprises development in Serbia, as well as the perspective of their further growth. Taking into account the effect of quality standards on business results, the connection of small and medium-sized enterprises with scientific and research institutions, but also the connection between the same organizations on the market, the authors propose certain improvements for their development. The key elements are based on the adequate and correct diagnosis of the mentioned connections. The research sample was purposive, which included companies in each of the 5 regions of the Republic of Serbia (n=112). The importance of quality standards and cooperation with faculties and scientific research institutions was established. It has been proven that the biggest obstacles in the development of the business of small and medium-sized enterprises are administrative procedures, as well as fiscal appropriation, and that the biggest impact on future business prospects is the adopted quality standard, investment in modern equipment, innovation, new knowledge and the introduction of new production lines.

The total area under cereals during 2018 remained at a long-term stable level of about 1.7 million hectares. Maize and wheat are the most important crops grown in the Republic of Serbia. In the structure of harvested areas under cereals, maize dominates (53%), followed by wheat (38%). The objective of this paper was to determine if there was a recognisable trend line for the production of these crops in the 2007-2018 period. The yield data (Area harvested (ha), Production (tonnes), Production (t/ha)) were collected from the Statistical Office of the Republic of Serbia. Calculations of relevant and valid trends using central tendency measures, dispersion measures, relative ratios and percentage growth were used for statistical data processing. During the observation period, the average annual growth in maize yield was 6.38%, while the average annual growth in wheat yield was slightly lower, 2.00%. However, it is not possible to create an appropriate trend line for any of the variables in order to predict a future time period, since the coefficient of determination is low.

In a hyperproductive interactive environment, where speed and cost-effectiveness often overshadow accuracy, the media’s role is increasingly shifting towards an educational function, beyond its traditional informative and entertaining roles. This shift, particularly through the promotion of science and education, aims to bridge the gap between educational institutions and the labor market. In this context, the importance of 21st-century competencies—encompassing a broad range of knowledge and skills—becomes increasingly clear. Educational institutions are now expected to equip students with relevant, universally applicable, and market-competitive competencies. This paper proposes using a combination of principal component analysis (PCA) and fuzzy analytic hierarchy process (FAHP) to rank 21st-century competencies developed throughout the educational process to improve the system. The highest-ranked competency identified is the ability to manage information—specifically, gathering and analyzing information from diverse sources. It has been shown that respondents who developed “soft skills” and media literacy during their studies are better able to critically assess content on social networks and distinguish between credible and false information. The significance of this work lies in its focus on the damaged credibility of online media caused by user-generated content and the rapid spread of unverified and fake news. Denying such discourse or erasing digital traces is therefore futile. Developing a critical approach to information is essential for consistently identifying fake news, doctored images, and recordings taken out of context, as well as preventing their spread.

Subject of this research is contained in its title. We examined the connection and the influence of the foreign exchange rate on the foreign trade balance of Serbia as an independent state in this century, that is, in the period 2007-2017. The aim was to determine whether the theoretical paradigm applies in concrete terms, and that the decline in the value of the domestic currency leads to an improvement in the balance of payments, given the role of price elasticities of import and export demand as well as the level of domestic consumption. The SPSS software package was used for statistical data processing. The observed variables: foreign exchange foreign trade deficit, the exchange rate, the effective nominal exchange rate and the effective real exchange rate are from the point of view of the Scale type. The data were taken from official sources, primarily from the National Bank of Serbia and the Ministry of Finance of Serbia. The obtained results unequivocally confirm that in specific conditions depreciation of the dinar is favorable to the reduction of the deficit of the foreign trade balance. The basic value of this result is that such a policy should continue if the goal is to improve the liquidity of Serbia in international payments. We conclude that the policy of the exchange rate of the dinar in the observed period was properly conducted, and that within the framework of other measures of economic policy, primarily monetary and fiscal, in that sense, gave satisfactory results. In the paper itself, we first defined the basic concepts related to the types and exchange rate regimes. We have added additional conditions for the effectiveness of this policy in order to improve the balance of external trade. By testing the hypotesess we verified the validity of the initial hypotheses of the research. We concluded that the economic policy in this domain in the mentioned period was conducted with due diligence.