Alternative tourism contributes to the sustainable development of tourism and to the participation of communities in managing tourism within their territories. For this reason, it is pertinent to study the concept, characteristics, and benefits of alternative tourism, as well as its relationship with tourism competitiveness, leading to a methodology for evaluating the potential of a territory as an alternative tourism destination. The main objective of this research is to design a Sustainable Development Index in Alternative Tourism (SDIAT) based on Colombia’s tourism competitiveness indicators, which are focused on the dimensions of sustainable development, as a tool to identify the capacities of a territory associated with the development of this type of tourism. The methodology includes the application of the Delphi technique through a multidisciplinary panel of 15 experts. Two rounds have been conducted for discussion and dissemination based on the experts’ opinions, allowing consensus validation of three dimensions with their weightings and relationships, along with 21 indicators proposed for the index, which are articulated with the measurement of tourism competitiveness. The contribution lies in generating a measurement proposal applicable to different contexts that supports tourism planning and informed decision-making by destination managers, contributing to the creation of inputs for public policy.

Cada capítulo de este libro ofrece herramientas prácticas respaldadas por ejemplos reales y estudios de casos, preparando así a los lectores para enfrentar los desafíos de la negociación con confianza y habilidad. Sin embargo, más allá de ser simplemente un recurso para mejorar las habilidades de negociación, esta obra representa un llamado a desarrollar las aptitudes y habilidades blandas necesarias para el ejercicio profesional en el siglo XXI.

El libro El turismo: un reto profesional para la administración aborda la relación entre el turismo y la formación en administración de empresas, centrándose en el Valle del Cauca. A través de un análisis socioeconómico y académico, estudia cómo los profesionales de la administración pueden contribuir a fortalecer la competitividad, sostenibilidad e innovación en el sector turístico, destacando la importancia de nuevas competencias, la integración de la academia con el territorio y la creación de herramientas para una mejor toma de decisiones.