Rosario Mercedes Huerta Soto

Rosario Mercedes Huerta Soto


Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 January 2022 in Complexity
Verified
Journal Article
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NRNavaneetha Krishnan Rajagopal
Navaneetha Krishnan Rajagopal
NQNaila Iqbal Qureshi
Naila Iqbal Qureshi
SDS. Durga
S. Durga
Edwin Ramirez AsisEdwin Ramirez Asis
Edwin Ramirez Asis
RSRosario Mercedes Huerta Soto
Rosario Mercedes Huerta Soto
SDS. Deepak
S. Deepak
Technological efforts are currently being used across a broad array of industries. Through the combination of consumer choice and matching principle, the goal of this paper is to investigate the prospective implications of artificial intelligence systems on businesses’ outcomes. From an entrepreneurship standpoint, the research revealed that artificial intelligence systems can help with better decision‐making. What impact does the introduction of AI‐based decision‐making technologies have on organizational policymaking? The quirks of human and AI‐based policymaking are identified in this research based on five important contextual factors: precision of the choice search area, contribution to the innovation of the policymaking process and result, volume of the replacement collection, policymaking pace, and generalizability. We create a novel paradigm comparative analysis of conventional and automation judgment along these criteria, demonstrating how both judgment modalities can be used to improve organizational judgment efficiency. Furthermore, the research shows that, by involving internal stakeholders, they can manage the correlation among AI technologies and improve decision for businessmen. Furthermore, the research shows that customer preferences and industry norms can moderate the link between AI systems and superior entrepreneurial judgment. The goal of this work is to conduct a thorough literature analysis examining the confluence of AI and marketing philosophy, as well as construct a theoretical model that incorporates concerns based on established studies in the areas. This research shows that, in a setting with artificial intelligence systems, customer expectation, industry standards, and participative management, entrepreneurial strategic decisions are enhanced. This research provides entrepreneurs with technology means for enhancing decision‐making, illustrating the limitless possibilities given by AI systems. A conceptual approach is also formed, which discusses the four factors of profit maximization: relationship of AI tools and IT with corporate objectives; AI, organizational learning, and decision‐making methodology; and AI, service development, and value. This study proposes a way to exploit this innovative innovation without destroying society. We show real‐world examples of each of these frameworks, indicate circumstances in which they are likely to improve decision‐making performance in organizations, and provide actionable implications into their constraints. These observations have a wide variety of implications for establishing new management methods and practices from both academic and conceptual viewpoints.

30 January 2022 in Revista Electrónica Interuniversitaria de Formación del Profesorado
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Journal Article
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RSRosario Mercedes Huerta Soto
Rosario Mercedes Huerta Soto
MAMagna Guzman Avalos
Magna Guzman Avalos
JAJudith Isabel Flores Albornoz
Judith Isabel Flores Albornoz
SASegundo Juvencio Tomas Aguilar
Segundo Juvencio Tomas Aguilar
Information and communication technologies have had a significant impact on people's quality of life in recent years. But, its educational potential has yet to be fully realized. In the wake of the covid-19 outbreak, this article presents an examination of the digital competence of university professors. The development of these talents among university professors was studied. To collect data, Google Forms was used to create online surveys. Requests were sent to the 240 professors of the Universidad Nacional Santiago Antunez de Mayolo via institutional email, and the responses of the 187 professors were included in the SPSS V26 database as a result of the outbreak. The findings show that university professors have sufficient digital skills, but their use in non-face-to-face classrooms is restricted, requiring a review of training programs in public institutions in this context of the COVID-19 epidemic. Las tecnologías de la información y la comunicación han tenido un impacto significativo en la calidad de vida de las personas en los últimos años. Pero, su potencial educativo aún no se ha realizado plenamente. A raíz del brote de covid-19, en este artículo se presenta un examen de la competencia digital de los profesores universitarios. Se estudió el desarrollo de estos talentos entre los profesores universitarios. Para recopilar datos, se utilizó Google Forms para crear encuestas en línea. Se enviaron solicitudes a los 240 profesores de la Universidad Nacional Santiago Antunez de Mayolo a través del correo electrónico institucional, y las respuestas de los 187 profesores se incluyeron en la base de datos SPSS V26 como resultado del brote. Los hallazgos muestran que los profesores universitarios tienen suficientes habilidades digitales, pero su uso en aulas no presenciales está restringido, lo que requiere una revisión de los programas de capacitación en instituciones públicas en este contexto de epidemia de COVID-19

23 September 2020 in Retos
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Journal Article
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Edwin Ramirez AsisEdwin Ramirez Asis
Edwin Ramirez Asis
MPMisael Erikson Maguiña Palma
Misael Erikson Maguiña Palma
RSRosario Mercedes Huerta Soto
Rosario Mercedes Huerta Soto
El propósito del estudio fue extender el modelo SERVQUAL adicionando la actitud del cliente a las tres principales dimensiones como componentes de la medición de la calidad del servicio e investigar la influencia en la satisfacción y la lealtad de los clientes en el sector microfinanciero, específicamente de las cajas municipales de ahorro y crédito que poseen agencias en la Región Ancash, Se utilizó la técnica de la encuesta donde se recopilaron datos de 391 clientes a través del cuestionario mediante el muestreo aleatorio simple. Por tratarse de una metodología de modelos de ecuaciones estructurales (SEM) para evaluar el modelo teórico se empleó la técnica de análisis de Mínimo Cuadrado Parcial (PLS) mediante el uso del software Smart PLS 3.3.0. El hallazgo reveló que el modelo extendido tiene un impacto significativo en la satisfacción y la lealtad de los clientes en las cajas municipales de ahorro y crédito. Los coeficientes de determinación fueron; satisfacción del cliente (r2=0.637) y lealtad del cliente (r2=0.510), con un error cuadrático medio de aproximación (SRMR) de 0.06 que hace relevante el modelo confirmatorio. Además, los resultados de este estudio serán útiles para que los gerentes y los encargados de formular políticas mejoren la calidad del servicio en las cajas municipales. Se recomienda extender este estudio en otros países en vías de desarrollo, ya que se contextualizó en la realidad del sistema financiero peruano.

23 August 2022 in Economic Research-Ekonomska Istraživanja
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Journal Article
Open access
FQFeng Qi
Feng Qi
Ayman Abu-RummanAyman Abu-Rumman
Ayman Abu-Rumman
ASAta Al Shraah
Ata Al Shraah
IMIskandar Muda
Iskandar Muda
RSRosario Mercedes Huerta Soto
Rosario Mercedes Huerta Soto
MMMivumbi Michel
Mivumbi Michel
Environmental pollution has become the matter of concern all over the world with the increase in urbanization, transport, industrialization and several other factors. The researcher has therefore designed this study to investigate the impact of urbanization, research and development R&D expenditure, infrastructure development and real income on the emission of carbon dioxide in Asian countries. The data collection process involved six Asian countries from 1997 and ending 2019. The panel data estimation and analysis tools and techniques were applied on the collected data and the results were obtained. The results of regression estimation suggest that as per MG estimator, all the variables have significant and positive impact on CO2 emission but infrastructure development has insignificant impact. In case of FMOLS, again all the variables have significant and positive impact on CO2 emission but infrastructure development has insignificant impact. However, in case of DOLS, all the variables have shown significant impact on CO2 emission. In the last, DK estimator indicates that urbanization, real income and population density have significant and positive impact on CO2 emission but R&D expenditure and infrastructure development has insignificant impact. In this way, the impacts of all independent and control variables on CO2 emission were estimated.

2 September 2022 in Journal of Environmental Management and Tourism
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Journal Article
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MSMuhammad Syaiful Saehu
Muhammad Syaiful Saehu
ADAhyar Muhammad Diah
Ahyar Muhammad Diah
FÉLIX CLAUDIO JULCA GUERREROFÉLIX CLAUDIO JULCA GUERRERO
FÉLIX CLAUDIO JULCA GUERRERO
RSRosario Mercedes Huerta Soto
Rosario Mercedes Huerta Soto
LVLorenzo Valderrama-Plasencia
Lorenzo Valderrama-Plasencia
This study investigates how environmental awareness of suppliers affects the distribution of products and services and management performance of environmental data using three key indicators: MPI (Management Performance Indicator), OPI (Operational Indicator Index), ECI (Environmental Condition Indicator). In order to prove these relations, the research models and hypotheses were established. After collecting 295 samples of effective responses from suppliers, an experimental analysis was conducted using structural equation modeling. The main findings reveals that the environmental awareness of suppliers influence the distribution and the representation of environmental data to the management with mediating effect on the relationship between suppliers and environment. This study has important significances: an academic one, that the scope of environmental awareness was extended from the consumer to the organizational perspective, especially to suppliers; another practical due that it has increased environmental awareness of suppliers improving the environmental management performance; and also, an educational with positive implications for the dissemination of environmental information.

27 March 2023 in Revista Venezolana de Gerencia
Verified
Journal Article
Open access
RSRosario Mercedes Huerta Soto
Rosario Mercedes Huerta Soto
Edwin Ramirez AsisEdwin Ramirez Asis
Edwin Ramirez Asis
RFRoger Norabuena Figueroa
Roger Norabuena Figueroa
LPLorenzo Valderrama Plasencia
Lorenzo Valderrama Plasencia
La autoeficacia emprendedora ha ganado importancia en los últimos años en el campo del emprendimiento, con base en ello el objetivo del presente estudio fue determinar el efecto de la autoeficacia emprendedora sobre el desempeño empresarial de las micro y pequeñas empresas de cuatro provincias peruanas, para ello se evaluó a un total de 382 emprendedores de diversas instituciones quienes fueron evaluados a través de una encuesta con propiedades psicométricas adecuadas. Dentro de los principales resultados se determinaron valores significativos a un nivel de confianza del 95% (p=0.00; p<0.01) en la relación entre las dimensiones de la autoeficacia emprendedora con el desempeño empresarial, donde resalta que la dimensión de propiciar relaciones con inversionistas aporta en gran medida al incremento de los resultados de las empresas, mientras que la dimensión fomentar un entorno innovador su contribución es menor; en conclusión, se evidencia que la autoeficacia emprendedora tiene un efecto positivo sobre el desempeño empresarial esto indica que en tanto un sujeto tenga mejores aptitudes para diseñar nuevos productos se obtendrán mejoras en el desempeño dentro de las micro y pequeñas empresas peruanas.