Mui Yee yee Cheok

Dr. Mui Yee yee Cheok

orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 November 2022 in Environmental Science and Pollution Research
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Journal Article
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MAMadad Ali
Madad Ali
SUShakir Ullah
Shakir Ullah
MAMuhammad Salman Ahmad
Muhammad Salman Ahmad
MCMui Yee yee Cheok
Mui Yee yee Cheok
HAHamood Alenezi
Hamood Alenezi

25 November 2021 in Economic Change and Restructuring
Verified
Journal Article
Closed access
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MYMingzhe Yu
Mingzhe Yu
QZQiang Zhou
Qiang Zhou
MCMui Yee yee Cheok
Mui Yee yee Cheok
Jakub KubiczekJakub Kubiczek
Jakub Kubiczek
NINadeem Iqbal
Nadeem Iqbal

29 June 2022 in Economic Change and Restructuring
Verified
Journal Article
Closed access
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CMCong Ma
Cong Ma
MCMui Yee yee Cheok
Mui Yee yee Cheok

1 January 2024 in Marketing and Management of Innovations
Verified
Journal Article
Open access
SNSegar Nadason
Segar Nadason
HVHemaloshinee Vasudevan
Hemaloshinee Vasudevan
MCMui Yee yee Cheok
Mui Yee yee Cheok
Supply chain management is the systematic, strategic coordination of business tasks engaged in a supply chain to enhance a company’s and a supplier chain’s overall long-term performance. It is also a set of approaches used effectively to integrate suppliers, manufacturers, distributors, or customers to improve the long-term performance of the companies involved and the supply chain itself as a whole. A lack of financial resources is the main obstacle to supply chain management development. This study intends to investigate the mediating effect of customer loyalty on the relationships among supply chain performance, inventory management, and quality management. An electronic manufacturing facility in Penang, Malaysia, served as the site of this investigation. Consequently, 700 individuals were working at this industrial company. This industrial company’s employees were given the questionnaire, which was created. An analysis of the relationship and effects of quality management, inventory management, supply chain management, and customer loyalty on the performance of the product market was performed via nonprobability sampling on a population of 700 employees to generate a sample of 65 respondents based on the PLS-SEM. Several statistical methods were employed in this study, and SMART PLS3 was utilised to analyse the data. The effectiveness of a product in the market was found to be significantly influenced by variables such as customer loyalty, inventory management, supply chain management, and product market performance. The results showed that seven hypotheses had significant connections for all variables. Business owners and other relevant stakeholders are suggested to improve the supply chain, inventory management, and quality management systems in their organisation’s business operations to promote customer loyalty and product market performance for long-term viability. The effort continued during the RMK-9 period by implementing comprehensive policy because more intense competition had to be faced by the industry, including SMEs, due to the existence of globalisation and trade liberalisation

28 March 2023 in Journal of Architectural Research and Development
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Journal Article
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YNYujia Niu
Yujia Niu
MCMui Yee yee Cheok
Mui Yee yee Cheok
BYBenjamin Chan Yin-Fah
Benjamin Chan Yin-Fah
At present, Guangzhou homestay industry is facing a bottleneck. Therefore, it is particularly important to analyze the factors that influence the competitiveness of rural homestays in Guangzhou, determine the evaluation system of competitiveness, and determine the weight of each factor. Based on Porter’s diamond theory, this paper analyzes and summarizes the influencing factors of homestay competitiveness, and divides the influencing factors into 5 primary factors and 34 secondary factors. The analytic hierarchy process (AHP) was used to determine the judgment matrix to form the weight results of each factor, and the results show that product characteristics account for the largest proportion among first level factors. Secondary factors such as theme creativity, personalized brand and the overall score account for a large proportion. The research results can act as a reference for the construction of competitiveness evaluation mechanism and model of local rural quality homestays.

1 January 2023 in Tourism Management and Technology Economy
Verified
Journal Article
Open access
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YNYujia Niu
Yujia Niu
MCMui Yee yee Cheok
Mui Yee yee Cheok
BCBenjamin Chan
Benjamin Chan
YFYin Fah
Yin Fah
The purpose of this study is to investigate the greater competitiveness of rural homestay tourism among respondents, as well as the relationship between environmental factors, operator factors, product characteristic factors, marketing strategies, and customer satisfaction. With the homestay in Guangzhou as the research object, based on the network evaluation and spatial data, this paper try to explore the homestay's competitiveness evaluation method. The corresponding evaluation system and evaluation model was constructed for competitive homestay estimates by analyzing the characteristic of the competitiveness of the homestay in Guangzhou and development potential, and corresponding Suggestions are put forward on the Guangzhou homestay competitive optimization. It also provides a reference for the transformation and development of domestic homestay during the deepening of cultural and tourism integration.