Purpose: The latest mobile technology may shape consumers' motivations by allowing them to order a variety of foods using smartphone apps. Following the stimulus–organism–response (SOR) framework and using a mixed methods approach, this study investigates the impacts of different components of mobile dining on customers' perceived value, which leads to actual purchase intentions. Furthermore, this study examines the moderating effect of the restaurant type.Design/methodology/approach: Data were collected via an online questionnaire survey from 351 individuals in the city of Jakarta (Indonesia) who actually used mobile apps to order food online. Data analysis was carried out using structural equation modeling.Findings: The findings reveal that source credibility, review valence, the navigation system, food quality and service quality significantly impact customers' perceived value. Customers' perceived value, in turn, positively affects their purchase intentions. The findings also reveal that the impacts of review valence, the navigation system, food quality and service quality on customers' perceived value depend on the different levels of restaurants.Originality/value: This study is among the first in the mobile commerce research that studies the impacts of mobile electronic word-of-mouth (eWOM), system quality and overall restaurant image on dining choices by considering actual mobile shoppers. Second, this study extends the SOR model to examine the impact of the mobile environment-based characteristics on the perceived value that leads to purchase intentions. Third, the current study examines whether the relationships that are discussed early on differ based on the restaurant type. The findings of this study could help practitioners achieve a deeper understanding of diners' behaviors due to the perceived benefits of mobile dining.
4 September 2019 in Journal of Ambient Intelligence and Humanized Computing
The purpose of this study was to empirically explore whether or not the level of emotional intelligence of adolescents mitigates the potential adverse effects of the fear of terror on their psychological well-being. Data for this study were collected through a voluntary survey from a sample of 385 adolescents residing in the terrorism-affected provinces of Pakistan: Khyber Pakhtunkhwa (KPK) and Balochistan. The results from the structural equation modeling revealed that fear of terrorism had a significant negative relationship with the psychological well-being of adolescents. The study results further revealed that emotional intelligence significantly moderated the relationship between the fear of terrorism and the psychological well-being of the adolescents. Therefore, the negative relationship was stronger for those with low emotional intelligence and weaker for those with high emotional intelligence. This study also discusses several practical implications along with suggestions for future research.
Small-to-medium-sized forest enterprises (SMFEs) offer numerous benefits to rural communities and society as a whole. Less attention has been paid to the sustainability of SMFEs in terms of improving the livelihood of rural communities. This study aims to assess the impact of SMFEs in Khyber-Pakhtunkhwa (KPK), Pakistan, and evaluate their potential role in reducing poverty and promoting rural livelihoods. Primary data were collected from 350 household heads and analyzed using econometric methodologies: The ordinary least squares (OLS) and ordered logit model. Household income, a wealth index, and five capitals of sustainable livelihood have been considered to gauge the impact of SMFEs. The results of the study reveal that there is a strong positive association between SMFEs and improvement in a rural community’s livelihood. The results further showed that households engaged in SMFE-related activities earn 3% more income and possess about 24% more assets. These findings are robust for various dimensions of sustainable livelihood and show positive effects of SMFEs on livelihood assets. This study continues the discussion on several practical implications along with recommendations for future research.