According to the resource-based view (RBV), an organization can be viewed as a collection of human, physical and organizational resources. These resources are valuable and inimitable, and are the main source of sustainable competitive advantage and sustained higher performance. Green human resource management (GHRM) practices help organizations to obtaina competitive advantage and align business strategies with the environment. In the same way, increases in environmental awareness and strict implementation of international environmental regulations havea greater impact on business sustainability. Environmentalism and sustainability are becoming more of a concern for organizations. For this reason, green human resource managementpractices and green intellectual capital are the main elements of business sustainability. Based on the resource-based view and intellectual capital-based view theory, this study investigated the impact of GHRM practices and green intellectual capital on sustainability, using cross-sectional data. The results show that the two dimensions of GHRM practices (green recruitment and selection, and green rewards) and green intellectual capital (green human capital, green structural capital and green relational capital) have a positive effect on a firm’s sustainability. GHRM practices and green intellectual capital have a positive role in this model. Practitioners, scholars and academics all may take benefits from the findings of this study.Limited variables andemerging and developingeconomies were the scope of this study. Future studies could investigate and explore the impact of green HRM practices and the role of management and stakeholder pressureonnew areas of sustainability.

The manufacturing sector is one of the major sources contributing towards economies as well as environmental pollution. Contributing to the theory of ability motivation opportunity theory, the aim of the current study was to investigate the mediating role of organizational citizenship behavior towards the environment on the relationship between green human resources management (green recruitment and selection, green training, green rewards, and green performance evaluation), corporate social responsibility, and sustainable performance (economic, social, and environmental performance). The quantitative survey research design was used in the current study and structured questionnaires were distributed for the collection of data. The cross-sectional data were collected from 150 firms. Sample of the study was consisted of HRM managers, directors. Total 200 questionnaires were distributed but 150 completed responses were received and analyzed. A structured questionnaire was used. For data analysis, smart partial least square structural equation modeling (PLS-SEM) was used. The measurement model and the structural model were developed and tested in the study. The measurement model aim was to investigate and establish reliabilities and validities of the instrument while to test hypotheses structural model was formulated/developed. Results revealed that the instrument was found reliable and valid; the instrument has met all standard criteria for average variance extracted, composite/construct reliability factor loadings, and alpha values. While structural models illustrated that all hypotheses are accepted. It is concluded from the results that organizational citizenship behavior towards the environment significantly mediated the relationship between corporate social responsibility and green human resource management practices. This implies that organizational citizenship behavior towards environment significantly effects sustainable performance. The originality of the current study lies in highlighting corporate social responsibility, green human resources management practices to enhance sustainable performance through organizational citizenship behavior towards environment.

Small-to-medium-sized forest enterprises (SMFEs) offer numerous benefits to rural communities and society as a whole. Less attention has been paid to the sustainability of SMFEs in terms of improving the livelihood of rural communities. This study aims to assess the impact of SMFEs in Khyber-Pakhtunkhwa (KPK), Pakistan, and evaluate their potential role in reducing poverty and promoting rural livelihoods. Primary data were collected from 350 household heads and analyzed using econometric methodologies: The ordinary least squares (OLS) and ordered logit model. Household income, a wealth index, and five capitals of sustainable livelihood have been considered to gauge the impact of SMFEs. The results of the study reveal that there is a strong positive association between SMFEs and improvement in a rural community’s livelihood. The results further showed that households engaged in SMFE-related activities earn 3% more income and possess about 24% more assets. These findings are robust for various dimensions of sustainable livelihood and show positive effects of SMFEs on livelihood assets. This study continues the discussion on several practical implications along with recommendations for future research.

Indonesia’s vast forested areas have the potential to serve as a crucial source of livelihood for local communities. However, the current contributions of these forests to community livelihoods are significantly underutilized in comparison to their potential. This study evaluates the financial performance and sustainability of community forest-based businesses operating around the forest management area of the Lakitan-Bukit Cogong forest management unit (LBC FMU). Data were collected through semi-structured and in-depth interviews with the key informants through purposive sampling. Financial viability analysis and a qualitative approach were used to assess the feasibility of the businesses. The findings revealed that all businesses show positive values for all financial indicators. From profit estimation and value-added distribution, all products are shown to be feasible. Concerning the value and supply chain, the rubber-processing industry has a remarkable flow. Moreover, small forest enterprises (SFEs) highlight natural capital optimization through multitudinous derivatives of products that could support a substantial regenerative economy, including citronella essential oil, native honeybees, rubber-based product, biochar, skewers, and liquid smoke. In addition, the multidimensional scaling and rapid appraisal for forest (MDS-RAPForest) approach generates a result based on multiple dimensions (ecology, economics, social and human resources, and institutional and administrative dimensions) showing that overall, SFEs are categorized as sufficient/quite sustainable. Furthermore, mainstreaming adaptable forest-based enterprises, jurisdiction approaches, and cross-production system strategies are also discussed. Our findings suggest that sustainable NTFP-based activities within a community context can be facilitated through interconnected market systems, appropriate price regulations, and support from stakeholders and legal frameworks.

Ecological and cultural forestry need to be integrated for successful rural revitalization. A proper rural revitalization strategy should be linked to the value of the eco-cultural forestry industry. To adjust and optimize the structure of this industry, we need to develop the primary and tertiary industries and structurally optimize the secondary industry. The sustainable development of forestry requires us to promote the unity of the ecological, social, and economic benefits of forestry. By unifying ecological forestry and the cultural industry, we can capture consumer market trends, enhance industrial development policies, and increase the training of high-level talents to better deal with the danger of industrial hollowing out and resolve the embarrassment of the low end of the value chain. By integrating and promoting the two systems of ecological forestry and the cultural industry, we can converge their respective values and allow more nuanced value cognition when exploring the development paths of industry integration. In the period of overall transfer of forestry development strategy, it is of great significance to develop a forestry economy according to the evolution law of forestry industry, give full play to the advantages of forestry ecological culture resources, and vigorously develop forestry ecological culture industry under the background of rural revitalization strategy. Based on the integration of forestry industry, the aim of this study is to summarize the forestry ecological culture industry development mechanism, summarize the value of forestry ecological culture industry development strategy, put forward building a new era forestry ecological culture industry system, capture the consumer market trend, optimize industrial development policy, increase the high-level talent training industry integration development path, improve rural ecological advantages into ecological economic advantages, provide more and better green ecological products and services, promote the ecological and economic virtuous cycle, and realize the sustainable development of the forestry economy.

Due to increasing concerns and pressure from stakeholders, firms are eager to initiate green initiatives to produce ecofriendly products and services, which are less harmful for the environment. Consumers are willing to pay high prices for ecofriendly products and services. Thus, firms need a motivated workforce to achieve their green objectives. This is only possible if firms adopt their green policies in their green shared vision and start socially responsible activities to gain society’s and stakeholders’ attention, which is possible if firms start CSR activities at regular intervals. The purpose of this study was to examine the mediating role of “Green Human Resource Management” (GHRM) on the relation between corporate social responsibility (CSR), green shared vision (GSV), and voluntary green work behavior (VGWB). Employees of manufacturing companies were the participants of the present study and a non-probability convenience sampling technique was employed to determine the sample size. Data were gathered from manufacturing companies using a cross-sectional survey method. The total number of firms included was 100, and information on the firms included in the study included cement (10), sugar (26), leather (22), steel (8), food (21), beverages (2), furniture (3), construction (2), pharmaceutical (2), plastic (2), and dairy (2). The total number of questionnaires distributed among employees of the above-mentioned manufacturing firms was 700, and 500 completed questionnaires were used in the analysis, thus yielding a response rate of 71.42%. Using the smart PLS partial least square software (Version 4), the structural equation modeling (PLS-SEM) technique was applied for the statistical analysis. It was evident from the results that the measurement model had established convergent and discriminant validities. A structural model for testing hypotheses was established in the second step. Findings of the study revealed that CSR, GSV, and GHRM practices and VGWB were significantly related with each other. CSR, GSV, and GHRM have significant effects on VGWB. Additionally, it can be inferred from the results that GHRM significantly mediated the relationship between corporate social responsibility and green shared vision and VGWB. From Pakistan’s perspective, the research study has applied and validated the natural resource-based view (NRBV) theory, and practitioners and researchers may benefit from its findings. This study has opened doors and paved a path for future studies to use this model and come up with interesting findings by adding more mediating variables. For any organization, it is imperative to have a motivated team which is capable enough to help firms to achieve their green targets. Hiring talented and hardworking employees and initiating socially responsible activities help firms to obtain a competitive advantage and enhance the VGWB of their employees.