Purpose: This research paper aims to investigate the predictors and outcomes of immersive technology adoption in tourism. Design/methodology/approach: PLS-SEM is used for data collected from tourists visiting the UAE and Egypt to examine predictors and consequences of adoption. Findings: It is revealed that perceived ease of use, enjoyment, immersion, usefulness and attitude towards technology predict immersive technology adoption. It is also revealed that the adoption affects tourists’ perceived value and engagement, which, in turn, affects tourists’ satisfaction and loyalty. Originality/value: The study has integrated a research model that combines both antecedents and consequences of immersive technology adoption where few empirical investigations were revealed to draw conclusions on this research area. Also, missing relations have been included and tested in the research model.

Events have become increasingly significant in marketing and branding strategies. This study aims to examine the impact of local events on the destination marketing mix. It tests the effect of local events on destination image which in turn impacts visit intention and facilitates tourism recovery post-crises. To quantitatively explore the effect of local events, data were collected with an e-survey from three developing countries: the United Arab Emirates (535), Egypt (613), and Jordan (370). Using structural equation modelling, findings extended our knowledge about the positive role of local events on tourism destinations’ marketing, developing destination image, and fostering tourism recovery. The study provides managerial implications for enhancing marketing and promotion strategies. It presents useful insights for marketers and event planners on the positive effect of local events on tourism destinations' images, revisits intentions, and its subsequent effect on tourism recovery. Unlike previous studies, this study focuses on the impact of events on destination marketing mix and its effect on destination image, visitation intention, and tourism recovery.

This study investigates and compares archaeological site management practices across diverse cultural contexts, focusing on how cultural factors influence preservation, stakeholder involvement, and management strategies. Employing a mixed-methods comparative design, the research integrates field observations, interviews with site managers and local stakeholders, and archival analysis. Three case studies, the Giza Necropolis in Egypt, Madain Saleh in Saudi Arabia, and the Al-Ain Archaeological Sites in the United Arab Emirates, form the empirical foundation for this analysis. Thematic and qualitative comparative analyses are used to identify cross-cultural patterns, challenges, and best practices. The findings reveal that management approaches are profoundly shaped by their respective cultural settings. Regions with strong traditions of community participation, such as Al-Ain, tend to integrate local knowledge and foster sustainable preservation outcomes. In contrast, state-dominated systems, as seen in Egypt and Saudi Arabia, often face constraints related to bureaucratic processes and limited local engagement. Across all contexts, factors such as governance structures, funding mechanisms, and cultural attitudes toward heritage emerge as decisive in shaping management effectiveness and sustainability. The results offer essential perspectives for the strategy of engaging local communities in the management of archaeological sites, and may be beneficial for implementation in other Arab countries.

This study examines the impact of smart tourism technologies on creating memorable experiences for tourists and increasing their intentions to revisit. Employing a quantitative approach, the research tested and validated an extended technology-to-performance chain model. A survey is conducted to collect responses from 272 tourists who recently visited the UAE and 254 tourists who recently visited Egypt. Structural equation modelling is utilised for data analysis. The findings indicate that technology-task fit significantly predicts tourists' use of smart technologies. Tourists leverage these smart technologies to cultivate memorable experiences, which, in turn, foster their intention to revisit. This study emphasizes the role of smart technology in forming tourists’ memorable experiences and their likelihood of revisiting. It provides valuable insights for destination marketers, planners, smart technology developers, and service providers to focus on the key factors that contribute to enhancing tourists' memorable experiences and their intent to revisit.

Muhammad ibn Hīlāl Ibn al-Sābīʾ was a prominent historian and administrative figure of the Abbasid Period. He authored several works chronicling major events of that era, with his most notable book being ʿUyūn al-Tawārīkh, which is recognised as a vital historical source in Islamic history. Despite the loss of much of its original content, this work provides invaluable insights into key events of the Abbasid Caliphate that are not documented elsewhere. Although considerable portions of the text are missing, its contents have survived through citations in the writings of later historians, particularly from the 7th and 8th centuries Hijri. This study seeks to shed light on the remnants of ʿUyūn al-Tawārīkh by examining later works that referenced it. The investigation encompassed all known sources that specifically cited this work to collect pertinent data. It highlights the book's spatial and temporal context, the sources the author used for data collection, and the key events emphasised in the text. A primary finding of this study is the identification of 42 references to this book in later works, each of which mentions specific events that contribute to our understanding of the early Seljuq Period and the relationship between the Seljuq and Abbasid Caliphates. This analysis represents the first comprehensive census of the remnants of ʿUyūn al-Tawārīkh.