The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment through interactive platforms. This study examines the factors influencing Social TV acceptance among Generation Z in Jordan. We employed a cross-sectional design and obtained data from n = 304 respondents. Findings attained from Structural Equation Modelling revealed that different factors (e.g., personal beliefs, attitude towards behaviour, and intention towards behaviour) predicted respondents' attitudes and behaviour regarding Social TV behavioural acceptance. However, attitude towards behaviour was not linked to subjective norms, with the latter not correlated with intention towards behaviour. The proposed mediation role of perceived ease-of-use and usefulness had significant influence, indicating how Social TV acceptance is deeply associated with respondents' new behavioural patterns and habits. Thus, we conclude that in terms of explaining human behaviour, the role of motivational factors in accelerating one's intention, and their impacts, is a complex phenomenon.

The rise of SNS facilitated politicians with new opportunities to communicate directly with voters. Especially during election campaigns. Twitter provides female politicians with a space to exercise their political tasks beyond traditional media, especially in some Arab countries. Based on the framing theory, this study aims to identify how the female politicians in Bahrain utilised Twitter to present themselves for Parliamentary election campaigns in 2018. The researchers scrutinised the phenomenon using a thematic analysis of n = 263 tweets posted by two Bahraini female candidates. Results revealed that although politicians largely preferred Twitter in election campaigns to reinforce support and mobilisation for political engagement, two selected candidates lacked interaction with their supporters. Thus, the researchers concluded that the Bahraini female politicians have a long way to represent themselves in digital media politics as men widely benefit from personalisation more than females.