After the Covid-19 pandemic, political parties and international public institutions consolidated the use of TikTok as a communication tool in order to reach a young audience, which requires dynamic formats and more flexible languages. This study aims to reflect on the characteristics of institutional and political communication research in TikTok, the suitability of its methodologies, conclusions and limitations, and its future prospects. To this end, a systematic review of the scientific literature (SLR) for the period 2018-2023 is carried out, following the standards of the PRISMA Statement (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). After applying the inclusion and exclusion criteria to 1.186 scientific documents, 21 articles published in the Scopus and Web of Science databases were analysed. The findings indicate that Spain concentrates the highest number of publications, that the phenomenon was not studied until 2021 and that 2022 was the year of highest production. The conclusions suggest that the study of TikTok is in an incipient phase and that content analysis is the predominant methodology, although its samples are small. They also suggest that there is little bidirectionality in communication strategies, that interaction is not related to adaptation to the multimodal language of the platform and that the focus should be on studying the community rather than the messages disseminated from official profiles.
23 February 2022 in Círculo de Lingüística Aplicada a la Comunicación
La información en la prensa puede reflejar un sesgo ideológico según el medio que la publica. Por tanto, el objetivo de este trabajo es detectar y analizar el sesgo ideológico en el discurso periodístico de la prensa española. Para ello, el trabajo se centra en la reforma constitucional española de 2011, que modificó el artículo 135 de la Constitución Española para establecer «prioridad absoluta» en el pago de la deuda pública y que entra completamente en vigor en 2020. Para llevar a cabo el análisis del sesgo ideológico, se ha empleado un enfoque basado en la lingüística de corpus y en la semántica de marcos. Los resultados muestran que existe un sesgo ideológico en el tratamiento informativo en función del medio y que no siempre coincide con la tendencia política asociada socialmente a ese medio.
27 June 2025 in International Review for the Sociology of Sport
Media coverage plays a crucial role in gender equality within sports. A common concern in sports news is the under-representation of women and the focus on non-sporting aspects, such as their esthetics or personal lives. Based on the aforementioned arguments, this study aimed to analyze the representation of women athletes through Instagram narratives in Spanish sports media during the period corresponding to the Paris 2024 Olympic Games. The data collected consisted of 241 posts from Marca, Relevo Deportes, and La Tarjeta Morada, framed in the period corresponding to the Olympics. The methodology employed in this study is primarily qualitative, incorporating quantitative data to provide contextual background for the findings. While the frequency of publications and audience interactions was quantified to outline general trends, the core of the analysis relies on Critical Discourse Analysis to examine the narratives in depth. The findings not only confirm that women are under-represented in sports media, but also that the coverage reinforces traditional roles and stereotypes through gender-bland sexism and femvertising . Furthermore, the media's focus is still mainly on their personal lives, emotions, and esthetics, while the excessive use of the term “feminine” regarding sports contributes to the gap. In conclusion, this study highlights the need for critical thinking and feminist media literacy as pedagogical tools to avoid unequal discourses.
21 December 2022 in Revista de Estudios del Discurso Digital (REDD)
La crisis del COVID-19 ha tenido una gran repercusión mediática en España. Por consiguiente, el presente trabajo analiza el tratamiento periodístico y el sesgo informativo que ha recibido este suceso mediático. Para ello, se ha realizado un estudio de la prosodia semántica del término «coronavirus» en la edición digital del periódico El País durante el estado de alarma de 2020 en España. Los resultados obtenidos del estudio han reflejado que este periódico ha manifestado un sesgo informativo negativo en la cobertura y el tratamiento del COVID-19, ya que ha presentado un elevado número de coocurrencias negativas junto al término «coronavirus».
Este estudio examina cómo la prensa española ha representado la ciudad de Londres durante el proceso de negociación del Brexit (2016-2020). Utilizando un corpus de 11.291.140 palabras extraído de artículos de cuatro de los principales medios de comunicación españoles, tanto de información general (El País, El Mundo, La Vanguardia y ABC) como especializados en economía (Expansión, Cinco Días y El Economista), se aplica una metodología que combina el análisis del discurso con la lingüística de corpus. Esta aproximación permite una exploración profunda de la construcción discursiva de Londres en los textos periodísticos, así como un análisis de su papel en el contexto del Brexit. Los resultados del análisis revelan una representación dual de la ciudad, destacando su inaccesibilidad y su impacto económico. Expresiones como “Londres gentrificado” y “Londres es el motor económico del Reino Unido” subrayan la imagen de una ciudad costosa y
The Official Proclamation of the Holy Week of Granada is a key event for the promotion of religious celebrations. This oral discourse also serves to construct and reconstruct a portrayal of Granada that incorporates urban, historical, religious and social aspects. Consequently, the aim of this article is to analyse how the city of Granada is represented through the discourse of the Official Proclamation of Holy Week. To do so, a semi-automated discourse analysis of the official proclamations will be conducted to identify the rhetorical and narrative strategies used by the speakers to represent the city. The prominence of Granada in the proclamations shows that the city not only serves as a stage for the processions, but is also established as a central element in the confraternal narrative. Likewise, the references to the city go beyond the merely urban, reflecting social and identitarian characteristics, linked to the ontology of the Granadan.