This study aims to analyze the correlation between demographic and socioeconomic factors with indicators of overtourism with the residents' evasion in the high season. The results suggest that the economic cost indicator is the primary variable responsible for residents' evasion due to mobility, agglomeration, and temporary inflation. Behavioral aspects related to inappropriate behavior, vandalism, and delinquent behavior mainly affect the groups of higher education and income levels. The number of tourists is not necessarily the main factor in this perception of overtourism and points to the need for a shift in short-term thinking by the public and private sector, focusing not only on increasing profits and on the reduction of costs, but in the restructuring of master plans and dispersion of tourists through the promotion of other spaces in the cities. The study provides evidence that allows the public and private sectors to promote a better residents' quality of life.

The impact of customer involvement in airline loyalty programs: a multigroup analysis

This paper conducts a study on brand image formation. In this sense, this research was developed to contribute to the tourism sector, and to do so, it had two major aims. The first one was to evaluate if destination branding factors influence the image assessment of a specific tourist destination: the Brazilian city of Rio de Janeiro. The second aim was to estimate if the image of this tourist destination is directly related to loyalty. Therefore, this paper provides a theoretical and an empirical contribution to the theme by using a set of destination branding dimensions to evaluate the image of Rio de Janeiro and to test its influence on destination loyalty. This research follows a quantitative exploratory approach, and in order to reach the designated aims, two research techniques were used: exploratory factor analysis and confirmatory factor analysis. The results confirmed four out of the five hypotheses established a priori in the proposed model. It can be concluded that the structural model is a reliable model.

Com o crescimento acelerado do mercado turístico o consumidor tem diversas opções de escolha, e as empresas visam através de ferramentas como o Branding e no caso do Turismo o Destination Branding posicionar a imagem de seu produto a fim de obter vantagens competitivas, influenciando a escolha de seu público alvo. Neste sentido o presente estudo visa compreender e abordar os aspectos conceituais bem como identificar as variáveis do Branding e Destination branding, elencando os processos que os compõe, as linhas de pesquisa abordadas ao longo da evolução dos estudos. Os conceitos foram analisados numa perspectiva longitudinal, para cumprir com o objetivo da pesquisa e fazer as incursões exploratórias deste artigo, foi utilizado o método de pesquisa bibliográfica em livros e artigos científicos. Foi feita uma análise exploratória, e que deram subsidio para o desenvolvimento da pesquisa. Quanto os resultados os mesmos apresentaram diversos materiais sobre o tema, poucos autores se posicionam conceitualmente sobre o tema nos seus marcos teóricos, quanto aos elementos identificados os mesmos demostram que há lacunas de estudos a serem preenchidas para que possam dar subsidio teórico e metodológico para novos estudos, além de gerar contribuições gerenciais.