Significance: The wide availability of user-provided content in online social media facilitates the aggregation of people around common interests, worldviews, and narratives. However, the World Wide Web is a fruitful environment for the massive diffusion of unverified rumors. In this work, using a massive quantitative analysis of Facebook, we show that information related to distinct narratives––conspiracy theories and scientific news––generates homogeneous and polarized communities (i.e., echo chambers) having similar information consumption patterns. Then, we derive a data-driven percolation model of rumor spreading that demonstrates that homogeneity and polarization are the main determinants for predicting cascades’ size.

Significance: We explore the key differences between the main social media platforms and how they are likely to influence information spreading and the formation of echo chambers. To assess the different dynamics, we perform a comparative analysis on more than 100 million pieces of content concerning controversial topics (e.g., gun control, vaccination, abortion) from Gab, Facebook, Reddit, and Twitter. The analysis focuses on two main dimensions: 1) homophily in the interaction networks and 2) bias in the information diffusion toward like-minded peers. Our results show that the aggregation in homophilic clusters of users dominates online dynamics. However, a direct comparison of news consumption on Facebook and Reddit shows higher segregation on Facebook.

The large availability of user provided contents on online social media facilitates people aggregation around shared beliefs, interests, worldviews and narratives. In spite of the enthusiastic rhetoric about the so called collective intelligence unsubstantiated rumors and conspiracy theories—e.g., chemtrails, reptilians or the Illuminati—are pervasive in online social networks (OSN). In this work we study, on a sample of 1.2 million of individuals, how information related to very distinct narratives—i.e. main stream scientific and conspiracy news—are consumed and shape communities on Facebook. Our results show that polarized communities emerge around distinct types of contents and usual consumers of conspiracy news result to be more focused and self-contained on their specific contents. To test potential biases induced by the continued exposure to unsubstantiated rumors on users’ content selection, we conclude our analysis measuring how users respond to 4,709 troll information—i.e. parodistic and sarcastic imitation of conspiracy theories. We find that 77.92% of likes and 80.86% of comments are from users usually interacting with conspiracy stories.

Climate change and political polarization are two of the twenty-first century’s critical socio-political issues. Here we investigate their intersection by studying the discussion around the United Nations Conference of the Parties on Climate Change (COP) using Twitter data from 2014 to 2021. First, we reveal a large increase in ideological polarization during COP26, following low polarization between COP20 and COP25. Second, we show that this increase is driven by growing right-wing activity, a fourfold increase since COP21 relative to pro-climate groups. Finally, we identify a broad range of ‘climate contrarian’ views during COP26, emphasizing the theme of political hypocrisy as a topic of cross-ideological appeal; contrarian views and accusations of hypocrisy have become key themes in the Twitter climate discussion since 2019. With future climate action reliant on negotiations at COP27 and beyond, our results highlight the importance of monitoring polarization and its impacts in the public climate discourse.

According to the World Economic Forum, the diffusion of unsubstantiated rumors on online social media is one of the main threats for our society. The disintermediated paradigm of content production and consumption on online social media might foster the formation of homogeneous communities (echo-chambers) around specific worldviews. Such a scenario has been shown to be a vivid environment for the diffusion of false claim. Not rarely, viral phenomena trigger naive (and funny) social responses—e.g., the recent case of Jade Helm 15 where a simple military exercise turned out to be perceived as the beginning of the civil war in the US. In this work, we address the emotional dynamics of collective debates around distinct kinds of information—i.e., science and conspiracy news—and inside and across their respective polarized communities. We find that for both kinds of content the longer the discussion the more the negativity of the sentiment. We show that comments on conspiracy posts tend to be more negative than on science posts. However, the more the engagement of users, the more they tend to negative commenting (both on science and conspiracy). Finally, zooming in at the interaction among polarized communities, we find a general negative pattern. As the number of comments increases—i.e., the discussion becomes longer—the sentiment of the post is more and more negative.

Significance: Social media heavily changed the way we get informed and shape our opinions. Users’ polarization seems to dominate news consumption on Facebook. Through a massive analysis on 920 news outlets and 376 million users, we explore the anatomy of news consumption on Facebook on a global scale. We show that users tend to confine their attention on a limited set of pages, thus determining a sharp community structure among news outlets. Furthermore, our findings suggest that users have a more cosmopolitan perspective of the information space than news providers. We conclude with a simple model of selective exposure that well reproduces the observed connectivity patterns.