This work shows the historical evolution of the role of the rural entrepreneur, the roles assumed according to the changes of context over time and new conceptualizations around rural entrepreneurship that should no longer be seen only as linked to the agricultural function, but to the territory, which gives room for other types of non-agricultural enterprises to be cemented in rurality and be considered as rural entrepreneurship. This work was carried out thanks to an in-depth exploration and subsequent collection of bibliography from databases in the period from 1756 to 2018, defining a search equation that allowed finding 5220 documents and after a refinement and the use of the bibliographic manager Mendeley (R), a total of 443 documents remained, which were processed, read and categorized in a bibliographic matrix. As a result, a conceptual evolution of the role of the entrepreneur is observed, characterized by several roles and descriptions, as well as of rural entrepreneurship, which is seen as the creation of a company in a rural environment and where it no longer depends only on the agricultural function, which opens the way for the development of other types of non-agricultural businesses in the territory, bringing with it a new approach to explore in the literature on entrepreneurship.

Este estudio tiene como objetivo determinar los factores que influyen en la decisión de compra de los habitantes millennials de la ciudad de Medellín (Colombia) a través de medios virtuales, a partir de la teoría del comportamiento planeado. La metodología es de tipo exploratoria-descriptiva con enfoque cuantitativo de alcance correlacional. Se recolectaron 350 encuestas auto-administradas. Se cuantificaron los niveles de asociación entre las dimensiones del modelo propuesto utilizando el estadístico D de Somers. Los resultados muestran la capacidad explicativa del modelo y revelan los factores (actitud y control percibido) que explican la intención de uso del comercio-e por parte de los millennials. Se concluye que la intención de compra y conducta se produce cuando la experiencia del usuario es satisfactoria, o cuando el servicio recibido y lo experimentado corresponde con las expectativas generadas alrededor del servicio.

The advent of Artificial Intelligence (AI) has transformed Learning Management Systems (LMSs), enabled personalized adaptation and facilitated distance education. This study employs a bibliometric analysis based on PRISMA-2020 to examine the integration of AI in LMSs from an educational perspective. Despite the rapid progress observed in this field, the literature reveals gaps in the effectiveness and acceptance of virtual assistants in educational contexts. Therefore, the objective of this study is to examine research trends on the use of AI in LMSs. The results indicate a quadratic polynomial growth of 99.42%, with the years 2021 and 2015 representing the most significant growth. Thematic references include authors such as Li J and Cavus N, the journal Lecture Notes in Computer Science, and countries such as China and India. The thematic evolution can be observed from topics such as regression analysis to LMS and e-learning. The terms e-learning, ontology, and ant colony optimization are highlighted in the thematic clusters. A temporal analysis reveals that suggestions such as a Cartesian plane and a league table offer a detailed view of the evolution of key terms. This analysis reveals that emerging and growing words such as Learning Style and Learning Management Systems are worthy of further investigation. The development of a future research agenda emerges as a key need to address gaps.

El propósito de este artículo es analizar los factores que favorecen la intención de llevar a cabo proyectos de investigación por parte de estudiantes universitarios. Se desarrolló una investigación cuantitativa tipo exploratoria-descriptiva y se recolectó la información mediante una encuesta a 141 estudiantes. A partir de las variables del instrumento, se agruparon unos componentes (factores) para aplicar el análisis exploratorio y confirmatorio y así identificar respectivas asociaciones. Se encontró que los aprendizajes que permanecerán a lo largo de la vida del estudiante tienen una influencia positiva frente a la utilidad que este le asigna al trabajo de grado como elemento complementario y necesario en su formación académica. Se concluye que el docente deberá ejercer un papel dinámico y fuertemente activo a la hora de dirigir las sesiones de asesoría de trabajo de grado con el estudiante, ya que, según su experiencia en dichos espacios, será su percepción de utilidad del trabajo de investigación.