This study develops an emergent explanatory model examining the relationship between innovation management and organizational sustainability in service sector SMEs within an emerging Latin American economy. Using a cross-sectional quantitative design, data from 370 firms were analyzed through Spearman correlations, moderation analysis, and multiple regression models. While both innovation and sustainability reported high mean levels, no significant global association was found (ρ = −0.067, p = 0.196). However, firm size significantly moderated this relationship (B = −0.399, p = 0.008). In medium-sized firms, organizational innovation (β = −0.320, p = 0.013) and marketing innovation (β = −0.286, p = 0.042) negatively predicted sustainability, explaining 21.7% of variance. The findings suggest that innovation–sustainability dynamics are contingent upon organizational scale and growth stage, challenging universalistic assumptions. The study contributes to the contingency theory and dynamic capabilities literature by identifying size-dependent tensions during organizational expansion.

O objetivo deste livro é propor um plano de negócios destinado a organizações do setor de agronegócios que, por meio de processos de distribuição adequados, se dedicam à comercialização de produtos perecíveis, como hortaliças, em cobertura horizontal e vertical. Para apoiar um plano de negócios, a base de seu ambiente comercial será tirada da Associação de um mercado agro localizado na região de Lambayeque, a fim de alcançar o posicionamento de vegetais frescos, entre as necessidades encontradas estão as limitações de visão empresarial e organizacional por parte dos comerciantes para enfrentar o lado comercial e a distribuição dos vegetais do mercado agro. O plano de negócios proposto tem como foco o fortalecimento das atividades comerciais da associação, o que deve melhorar a qualidade de vida dos atores sociais ligados à cadeia de distribuição, a situação da associação encontrada com relação às escassas informações formais das atividades comerciais, não há análise documental e observação para a coleta de informações para o seu ambiente, com o sentido de conhecer o seu espírito empreendedor e seu potencial de crescimento, o tipo de pesquisa foi desenvolvido de forma descritivo-exploratória. O plano de negócios proposto tem as diretrizes voltadas para os propósitos organizacionais do setor de hortaliças, referindo-se à pesquisa de mercado, plano de marketing, estratégias de marketing, plano operacional, sendo também recomendado o desenvolvimento de alianças estratégicas, novos nichos de mercado e canais de distribuição para melhorar seu posicionamento e crescimento, com produtos de qualidade. El presente libro tiene como propósito proponer un plan de negocio direccionado a las organizaciones del sector agro mercado, que mediante procesos de distribución idóneos se dediquen a la comercialización de productos perecibles como son las hortalizas en cobertura horizontal y vertical. Para dar sustento a un plan de negocio, se tomará la base de su entorno comercial de la Asociación de un agro mercado ubicado en la Región de Lambayeque, a fin de lograr el posicionamiento de hortalizas frescas, entre sus necesidades encontradas son limitaciones de visión empresarial y organizacional por parte de los comerciantes para afrontar el lado comercial y distribución de las hortalizas del agro mercado. El plan de negocio propuesto se ha enfocado en fortalecer las actividades comerciales de la asociación, lo cual debe mejorar la calidad de vida de los actores sociales vinculados a la cadena de distribución. La situación de la asociación encontrada respecto a la escasa información formal de las actividades comerciales, no existen análisis documental y observación para el recojo de información a su entorno, con el sentido de conocer su espíritu emprendedor y su potencial de crecimiento, el tipo de investigación fue desarrollada en forma descriptiva-exploratoria. El plan de negocio propuesto tiene los lineamientos enfocados en fines de organización del sector de hortalizas, referente a la investigación de mercado, plan de mercadeo, estrategias de marketing o mercadeo, plan operativo, asimismo se recomienda desarrollar alianzas estratégicas, nuevos nichos de mercado y canales de distribución para mejorar su posicionamiento y crecimiento, con productos de calidad. The purpose of this book is to propose a business plan aimed at organizations in the agro-market sector, which through suitable distribution processes are dedicated to the marketing of perishable products such as vegetables in horizontal and vertical coverage. To support a business plan, the basis of its commercial environment of the Association of an agro-market located in the Lambayeque Region will be taken, to achieve the positioning of fresh vegetables, among its needs found are limitations of business and organizational vision by the merchants to face the commercial side and distribution of the vegetables of the agro-market. The proposed business plan has focused on strengthening the association's commercial activities, which should improve the quality of life of the social actors linked to the distribution chain. The situation of the association found regarding the scarce formal information of commercial activities, there are no documentary analysis and observation for the collection of information to its environment, with the sense of knowing its entrepreneurial spirit and its growth potential, the type of research was developed in a descriptive-exploratory way. The proposed business plan has guidelines focused on organizational purposes of the vegetable sector, referring to market research, marketing plan, marketing or marketing strategies, operational plan, it is also recommended to develop strategic alliances, new market niches and distribution channels to improve their positioning and growth, with quality products.

The research was aligned with Sustainable Development Goal 8 called "Decent Work and Economic Growth", and aimed to determine how soft skills will guide labor relations in a physical therapy and massage center in Piura. An applied, quantitative, descriptive, non-experimental, transversal methodology was used. A sample population of 50 collaborators was taken. The technique used was the survey and as an instrument a questionnaire of 36 questions on a Likert scale. The results show for the independent variable, 46% of respondents always carry out their responsibilities appropriately, likewise for the dependent variable the results found were 44% of respondents always communicate effectively through the use of words. It was concluded that soft skills are important to guide labor relations within the organization, since collaborators carry out their work activities correctly by working as a team, having good communication to provide good quality care to patients and satisfying their needs.

The objective of the present study was to characterize the implementations of Machine Learning algorithms in predictive maintenance within the framework of Industry 4.0, with emphasis on its applicability and adaptation to the Latin American context, calculating on empirical evidence documented between 2018 and 2024, it was carried out through a narrative-analytical approach, complemented with a quantitative analysis of performance metrics, this combination allowed identifying best practices and critical success factors, as well as making objective comparisons between approaches and solutions, offering a comprehensive vision of the trends in predictive maintenance, where a gradual and adaptive approach is required, using traditional algorithms to balance complexity and viability in contexts with limited resources, observing a trend towards hybrid systems that facilitate the transition to Industry 4.0, especially for SMEs through continuous training and the development of human capital are key to ensuring the success and sustainability of these technologies.

El objetivo del presente estudio fue examinar los factores asociados a la adopción de monederos digitales y su relación con la transformación de prácticas financieras en poblaciones marginadas del Perú. Pese a la expansión de las fintech en mercados emergentes, la evidencia empírica sobre su funcionamiento en zonas urbanas vulnerables de América Latina resulta aún limitada. Este estudio correlacional-predictivo examinó los factores asociados a la adopción de monederos digitales y su relación con la transformación de prácticas financieras en poblaciones marginadas peruanas. Mediante un diseño cuantitativo, no experimental y transversal, se encuestó a 384 residentes de asentamientos humanos de Piura con un instrumento validado por juicio de expertos y análisis factorial exploratorio. Los resultados indican que más de la mitad de los participantes alcanza un nivel elevado de inclusión financiera digital, con asociaciones significativas según género, edad y distrito de residencia. El análisis multivariado identificó el grupo etario, el monto transado y la percepción de seguridad como principales predictores. El principal aporte conceptual radica en demostrar que, en contextos de marginalidad urbana latinoamericana, la adopción fintech sigue patrones diferenciados que pueden interpretarse desde la articulación de la teoría unificada de aceptación y uso de tecnología y la teoría del comportamiento planificado, extendiendo el alcance de estos marcos a un dominio geográfico y poblacional subrepresentado en la literatura.